发布时间：2008.3

摘要

Countries covered: Global

This report analyzes the worldwide markets for Direct-To-Home (DTH) Satellite TV Services.in US$ Million . The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 72 companies including many key and niche players worldwide such as APT Satellite Holdings Limited, Astro All Asia Networks Plc, AUSTAR United Communications Limited, BCE, Inc., Chaparral Communications, Inc., DIRECTV Group, Inc., DREAM Satellite TV, EchoStar Communications Corporation, FOXTEL, Intelsat, Ltd., JSAT Corporation, MEASAT Satellite Systems Sdn. Bhd., Nahuelsat S.A, Norsat International Inc., Pace Micro Technology Plc, Optus Communications Pty. Ltd., Shaw Communications Inc., Shin Satellite Public Company Ltd., Star Group Limited, Sky Italia, SkyLife, Sky Network Television Ltd., SINO Satellite Communications Company Ltd., Satmex, and True Visions Public Company Limited. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.


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目录及图表

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. Market Overview

Current and Future Analysis

DTH Pay-TV Services Promise a High Growth Potential

Growth Prospects for Digital Satellite Set-Top Box Market

Multi-channel Advertising Revenue Leads the Pay TV Industry

High Definition Channels Over DTH Platform

DTH Outreaches Fixed Services Market in the US

Satellite TV Customers Inclined Towards Cable

WiMAX - Savior of Satellite Business from the Threat of IPTV

Theft of Signals - A Major Issue in the Canadian DTH Market

India - A Potential DTH Market

Provision of Channels Critical for DTH Success in India

Indian DTH Market Driven by Price and Service

Taxation Issue - A Major Deterrent to Foreign Investments in India

“INSAT - 4C” Launch Fiasco Impedes India’s DTH Prospects

2. Direct-To-Home - An Overview

Definition

Satellite Transmission of Television Services

DBS - Direct Broadcast Satellite

DTH Transmission Through C-band and Ku-band

C-band

Ku-band

Difference Between DBS and DTH

Components Involved in DTH Systems

3. Recent Industry Activity

Boeing Bags DTH Entertainment Satellite Contract from ProtoStar

Nayna Networks Acquires ProSAT

Transcore Enters into Distribution Agreement with Telenor

Canal Plus Acquires TPS

MTG Inks Pact with SMG to Launch Digital DTH Satellite Platform in Ukraine

Premiere Enters into an Agreement with Arena

Anatel Grants Satellite Pay TV License to Telefonica

ASTRO and Sun Direct Enter into Joint Venture

PT Global Mediacom Acquires Majority Stake in Indovision

Arqiva Acquires Satellite Broadcast Operations of BT

Globecomm Systems Acquires GlobalSat

RRSat Enters into Coverage Expansion Agreement with ABS

Philippines’ PLDT Acquires GV Broadcasting

Reliance and Airtel to Enter the DTH Segment

MTG Revamps Pay-Tv Channel Packages for Scandinavia

Shin Satellite to Venture into DTH Business

True Corporation Acquires UBC

Liberty Global Acquires Stake in AUSTAR United Communications

DirecTV Opts Harmonic’s Digital Video Technology Solutions

PSP Investments & Loral Joint Venture to Acquire Telesat

Digi TV Plus Signs Broadcast Agreement with Conax

RCS Seeks Additional Satellite Capacity from Intelsat

DirecTV Acquires Majority Stake in Sky Brasil

ABS Acquires Lockheed Martin’s LMSCV and LMI

Tata Sky DTH Service Includes Zee Channels

Tata Sky Selects NDS Group for the Launch of DTH Service

Sun Microsystems to Support Tata Sky’s DTH Launch

Tata Sky Sources Set-Top-Boxes from Humax

Zee Telefilms’ Dish TV Partners with HCL

Thomson Sources STBs for Tata Sky’s New DTH Service

SelecTV Opts Harmonic’s IP-Based MPEG-2 Video Solution

SkyLife Partners with SPTI Unveiling Animax in Korea

Competition Thrives in the South African DTH Market

Nexstar Sells KFTA-TV to Mission Broadcasting

SES GLOBAL Buys Out NSS

EchoStar Renews Marketing Agreement with SBC

UnitedGlobalCom Acquires Majority Stake in Zone Vision

APT Satellite and Intelsat Sign a Mutual Cooperation Agreement

EchoStar Signs an Agreement with CenturyTel

UnitedGlobalCom Takes Over Canal Plus Nederland BV

Thomson Supplies Set-Top-Boxes to Sky Mexico and Sky Brasil

DirecTV Group to Buy Out Sky Multi-Country Partners

DirecTV & Grupo Televisa Acquire Sky Mexico

CTNL Selects ON-AIR Systems to Facilitate Playout for Trend TV

4. Product Developments/Introductions

NBC Launches Twelve New Channels Everlast Bags Up

Bharti to Introduce DTH Services Across India

Anil Ambani Group to Launch DTH Service in India

Onida Announces DTH-ready LCD Televisions

China to Release New Direct Broadcast Satellite

Gateway Announces Launch of Pan-African Subscription TV Services

TBN Features on Sky Angel

DISH Network Offers Local HD Channels Over Satellite

DTH Satellite System Astra - 1KR in Space

RTP Unveils DTH Channel for Brazil

Serbia Broadband Launches DTH services

Optus Launches its First D-series Satellite

ProtoStar’s First Satellite for the Asian DTH Market

Tata Group-Star Joint Venture Launches Tata Sky DTH Service

Philips Launches DGTV in India

Raymarine Unleashes a Satellite TV System

5. Focus on Select Players

APT Satellite Holdings Limited (Hong Kong)

Astro All Asia Networks Plc (Malaysia)

AUSTAR United Communications Limited (Australia)

BCE, Inc (Canada)

Chaparral Communications, Inc. (US)

DIRECTV Group, Inc. (US)

DREAM Satellite TV (Philippines)

EchoStar Communications Corporation (US)

FOXTEL (Australia)

Intelsat, Ltd. (Bermuda)

JSAT Corporation (Japan)

MEASAT Satellite Systems Sdn. Bhd. (Malaysia)

Nahuelsat S.A (Argentina)

Norsat International Inc. (Canada)

Pace Micro Technology Plc (UK)

Optus Communications Pty. Ltd. (Australia)

Shaw Communications Inc. (Canada)

Shin Satellite Public Company Ltd. (Thailand)

Star Group Limited (Hong Kong)

Sky Italia (Italy)

SkyLife (South Korea)

Sky Network Television Ltd. (New Zealand)

SINO Satellite Communications Company Ltd. (China)

Satmex (Mexico)

True Visions Public Company Limited (Formerly United Broadcasting Corp)(Thailand)

6. Global Market Perspective

Table 1: World Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 2: World Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 3: World 10-Year Perspective for Direct-to-Home (DTH) Satellite TV Services by Geographic Region/Country - Percentage Breakdown of Dollar Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

Table 4: World Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 5: World Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 6: World 10-Year Perspective for Direct-to-Home (DTH) Satellite TV Services by Geographic Region/Country - Percentage Breakdown of Total number of subscribers for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis

Overview

Current and Future Analysis

Issues & Trends

DTH Outreaches Fixed Services Market in the US

Satellite TV Customers Inclined Towards Cable

WiMAX: Savior of Satellite Business from the Threat of IPTV

Recent Industry Activity

Product Launches/Introductions

Focus on Select Players

Chaparral Communications, Inc

DIRECTV Group, Inc

EchoStar Communications Corporation

B. Market Analytics

Table 7: US Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 8: US Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 9: US Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 10: US Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis

Current and Future Analysis

Theft of Signals - A Major Issue in the Canadian DTH Market

Problems Faced by DTH Customers

Focus on Select Players

BCE, Inc

Norsat International Inc

Shaw Communications Inc

B. Market Analytics

Table 11: Canadian Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 12: Canadian Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 13: Canadian Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 14: Canadian Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

3. Japan

A. Market Analysis

Current and Future Analysis

JSAT Corporation - A Major Player

B. Market Analytics

Table 15: Japanese Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 16: Japanese Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 17: Japanese Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 18: Japanese Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis

Overview

Current and Future Analysis

Recent Industry Activity

Product Launches

Focus on Select Players

Pace Micro Technology Plc (UK)

Sky Italia (Italy)

B. Market Analytics

Table 19: European Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services by Geographic Region -UK, France, Germany, Italy, and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 20: European Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services by Geographic Region -UK, France, Germany, Italy, and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 21: European Recent Past Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services by Geographic Region -UK, France, Germany, Italy, and Rest of Europe Markets Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 22: European Recent Past Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services by Geographic Region -UK, France, Germany, Italy, and Rest of Europe Markets Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 23: European Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services by Geographic Region -UK, France, Germany, Italy, and Rest of Europe Markets Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 24: European 10-Year Perspective for Direct-to-Home (DTH) Satellite TV Services by Geographic Region/Country - Percentage Breakdown of Total Number of subscribers for France, Germany, UK, Italy and Rest of Europe Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

4a. France

Market Analysis

Current and Future Analysis

Table 25: French Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 26: French Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 205 (includes corresponding Graph/Chart)

Table 27: French Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 28: French Long-Term Projections for Direct- to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

4b. Germany

Market Analysis

Current and Future Analysis

Table 29: German Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 30: German Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 31: German Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 32: German Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

4c. The United Kingdom

A. Market Analysis

Overview

Current and Future Analysis

B. Market Analytics

Table 33: UK Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 34: UK Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 35: UK Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 36: UK Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

4d. Italy

A. Market Analysis

Overview

Current and Future Analysis

B. Market Analytics

Table 37: Italy Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 38: Italy Long-Term Projections for Direct-to- Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 39: Italy Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 40: Italy Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

4e. Rest of Europe

A. Market Analysis

Current and Future Analysis

Focus On Select Markets

Greece

Portugal

B. Market Analytics

Table 41: Rest of Europe Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 42: Rest of Europe Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 43: Rest of Europe Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 44: Rest of Europe Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

5. Asia-Pacific

A. Market Analysis

Overview

Current and Future Analysis

India - A Potential DTH Market in Asia Pacific

Issues & Trends

Recent Industry Activity

Product Launches/ Introductions

Focus on Select Players

APT Satellite Holdings Limited (Hong Kong)

Astro All Asia Networks Plc (Malaysia)

AUSTAR United Communications Limited (Australia)

DREAM Satellite TV (Philippines)

FOXTEL (Australia)

MEASAT Satellite Systems Sdn. Bhd. (Malaysia)

Optus Communications Pty. Ltd. (Australia)

Shin Satellite Public Company Ltd. (Thailand)

Star Group Limited (Hong Kong)

SkyLife (South Korea)

Sky Network Television Ltd. (New Zealand)

SINO Satellite Communications Company Ltd. (China)

True Visions Public Company Limited (Formerly United Broadcasting Corp (Thailand)

B. Market Analytics

Table 45: Asia-Pacific Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 46: Asia-Pacific Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 47: Asia-Pacific Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 48: Asia-Pacific Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

6. Latin America

A. Market Analysis

Overview

Current and Future Analysis

Select Regional Markets - An Overview

Brazil

Mexico

Recent Industry Activity

Product Launches/ Introductions

Focus on Select Players

Nahuelsat S.A (Argentina)

Satmex SA de CV (Mexico)

B. Market Analytics

Table 49: Latin America Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 50: Latin America Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 51: Latin America Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 52: Latin America Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

7. Rest of World

A. Market Analysis

Current and Future Analysis

Recent Industry Activity

Intelsat, Ltd. (Bermuda) - A Major Player

B. Market Analytics

Table 53: Rest of World Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 54: Rest of World Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 55: Rest of World Recent Past, Current & Future Analysis for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed with Total Number of Subscribers in Thousands (000’s) for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 56: Rest of World Long-Term Projections for Direct-to-Home (DTH) Satellite TV Services Market Independently Analyzed Total Number of Subscribers in Thousands (000’s) for Years 2011 through 2015 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 72 (including Divisions/Subsidiaries - 80)

Canada 5

Japan 2

Europe 23

France 4

Germany 1

The United Kingdom 5

Italy 1

Spain 1

Rest of Europe 11

Asia-Pacific (Excluding Japan) 28

Middle East 2

Latin America 8

Africa 1