发布时间：2008.5

摘要

Video applications over broadband have emerged over the last couple years as Internet media companies and content producers seek to exploit the added speed and capacity of broadband infrastructure. The killer application on these networks is video based communication, mainly produced by users themselves. Online video consumption is already producing promising statistics and advertisers have begun to seriously take note. In the USA, around one in every three videos watched online is done via a Google property (primarily YouTube) – evidence that this industry leader continues to dominate. In 2008 it will be interesting to see if this can be maintained with NBC Universal and News Corp’s launch of Hulu. This report provides an introduction to online Video Media entertainment and includes analyses, statistics and forecasts. For information on DVRs and IPTV, see separate reports.

目录及图表

• 1. Synopsis
  
• 2. Video streaming/web tv/video
  
  • 2.1 What is streaming video?
    
  • 2.2 Other forms of VoD
    
  • 2.3 Streaming media standards by 1999
    
  • 2.4 Broadband networks key to breakthrough
    
  • 2.5 Narrowband videostreaming didn’t quite make it
    
  • 2.6 Streaming HD video
    
• 3. Focus shifts to web tv/video
  
  • 3.1 Advantages of web tv/video
    
• 4. New emerging business models
  
  • 4.1 Hollywood and VoD
    
• 5. Personal video services
  
  • 5.1 Killer applications: personal video
    
    • 5.1.1 YouTube
      
  • 5.2 User Generated Content (UGC)/tele-presence
    
    • 5.2.1 Video blogs
      
  • 5.3 Think different, re: Video iPods
    
• 6. Failure and success in broadband video - analysis
  
  • 6.1 Joost and Bablegum beyond the hype
    
  • 6.2 Long-tail services from JumpTV and Jalipo
    
  • 6.3 VOD from the broadcasters
    
• 7. Other developments
  
  • 7.1 Are you being geo-blocked?
    
  • 7.2 BBC iPlayer risks overloading the internet
    
  • 7.3 Advertisers’ eye online video
    
    • 7.3.1 Hulu launched in 2008
      
  • 7.4 TV shows on the Internet
    
  • 7.5 Intel working to improve chip architecture
    
  • 7.6 Bittorrent combines P2P technology
    
  • 7.7 Of The World TV
    
• 8. Video media statistics and forecasts
  
• 9. The International Webcasting Association (IWA)
  
• 10. Related reports
  

• Table 1 – Worldwide revenue from online video – 2007; 2010
• Table 2 – Online video streams & market share of top 10 online video properties in US – May - Dec 2007

• Exhibit 1 – Equivalence between access modes and traditional audiovisual use