发布时间：2008.3

摘要

Countries covered: Global

This report analyzes the worldwide markets for Online Books in Millions of US$. The specific product segments analyzed are Consumer Books, Children's Books, Academic & Professional Books, and Other Books. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 167 companies including many key and niche players worldwide such as Abebooks Inc., Alibris, Amazon.com Inc., Barnes & Noble, Inc., Books24X7, Books-A-Million, Inc, Borders, Inc., eBay, Indigo Books & Music Inc., Kinokuniya Company Ltd, Oxfordbookstore.com, Wal-Mart Stores, Inc., Waterstone’s, and WHSmith.co.uk. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.


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目录及图表

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

Consumer Books

Children’s Books

Academic & Professional Books

Other Books

II. EXECUTIVE SUMMARY

1. Market Dynamics

Outlook

Trends

Convenience and Discounts Propel Online Book Sales

Major Online Companies Compete to Shape Online Books Market

Google Jumps Onto the Bandwagon of Online Booksellers

Survival of the Fittest-The Current Market Mantra

Thriving Online Used Books Market

Factors Affecting Online Purchasing

Advantages of Online Book Retailing

Unlimited Selection

Competitive Pricing

Creating Proprietary Content

Customizing and “Up-selling”

Reduced Dependence on Distributors

Key Segments

Consumer Books

Children’s Books

Academic & Professional Books

Other Books

2. The E-Book Industry

E-Books: Redefining the Book Industry

Publishers Woo Libraries to Increase E-Books Sales

Factors Affecting Purchase of E-Books

An Overview of Various Revenue Sources in the E-Book Market

Lucrative for E-Publishers, Authors and IT Companies

Emerging Security Platforms

Distinction between eBook Technology Platforms

PDF Vs OEB: The Battle for E-Book Formats

E-Book Formats and their Supporting Readers

Table 1: Devices Used by E-Book Readers (2004): Percentage Breakdown by Device - Desktop Computers, LaptopComputers, PDA, Dedicated Readers (includes corresponding Graph/Chart)

3. Product Launches

AbeBooks.com Introduces Novel Online Book Recommendation System

Google and Bavaria State Library To Launch Books Online

E-Yearbook.com Launches Website for Old College Yearbooks

Motivate Publishing Launches booksarabia.com

Abebooks.com Launches New Section on Potter mania

Amazon Join Hands with Maruzen

UTSA Bookstore to Launch Edoption Website

Cosmox and Nieuwsmedia Roll Out Online Bookstore

Books24x7® Launches Online Reference on Technology Issues

WOWIO Launches Website with Free Download of Books

Tower Records Opens Online Bookstore

Safari Books Launches Safari Library

State Library of Kansas To Unveil New Online Audio Books

SPA Launches BooksfromScotland Online Portal

Books24x7® Launches ExecBlueprintsTM

Amazon.com Launches the Arthur Celebrity Audiobook

ReadersParadise.com Introduces New Books

Books24x7 Presents EngineeringPro

Books24x7 Introduces ExecSummaries

Audio Books from King County Library System

Pearson Introduces Online Version of 300 US College Textbooks

Amazon Introduces “Search Inside the Book” Feature for Online Book Shopping

MCJ to Offer E-Books Online for Reading on Cell Phones in Japan

Fictionwise Launches Libwise

Snagabook.com Provides Online Service to Students

InScribe Publishing Launches babEbook

4. Recent Industry Activity

CDON AB to Acquire Finnish Online Bookstore

ValueSetters to Merge with 30fold LLC

Xinhua Media to Acquire Dangdang.com

Amazon.com Acquires Brilliance Audio

BookSurge and Kirtas Allies with Universities & Public Libraries

Princeton University Library Partners with Google

a1books Forays into the Indian Online Retail Market

Google Partners with Texas Varsity

Telmex Partners with ClickandBuy and e-Libro

Borders to Recommence Online Book Trading

Ingenta Eyes Online Book Market

AbeBooks Acquires IberLibro.com

Sydinvest Acquires Stake in Bookline

Abebooks Acquires Stake in LibraryThing.com

Oak Hill Acquires Alibris

Abebooks Acquires FillZ

Books24x7® Partners with CCH

Google Enters into Partnership With UC

Oxford Bookstore Allies with Mobile 365

Abebooks Acquires BookFinder.com

CITTIO Joins Forces with Safari Books Online

The New York Public Library Enters into a Partnership with Google

SUPC Enters into an Agreement with ebrary

Microsoft Corp. Enters into a Deal with British Library

ebrary Enhances Public Library Complete Collection

Wiley InterScience Releases New Sales Model for Online Books

VitalSource Technologies Launches VitalSource Store

Amazon.com Inc. Acquires Joyo.com Ltd

Google Partners with Stanford

Abebooks Provides Room for New Books

YesAsia.com Establishes Online Bookstores in Singapore, Taiwan and China

BooksInPrint.com Launches Children’s Section

NetLibrary Alliances with Gale to Offer Downloadable E-Books

OfficeMax Sets up Online Bookstore

Council of Logistics Management's Online Bookstore

Bookshare.org, Online Library for Visually Impaired

National Geographic Launches Online Book Club for Kids

Bertelsmann Reorganizes Online Book Club

upFront.eZine Unveils New CAD-orientated Online Bookstore

Powell Establishes New Warehouse

SkillSoft Purchases Books24x7

Booxtra Takes Over Buecher.de

Amazon Purchases Mediantis

Amazon.com Acquires Borders.com

Pearson Education and netLibrary in Partnership

Adobe Inks Agreement with Amazon, InterTrust, Palm

Simon & Schuster Sells Digital Books Online

Plus Inaugurates Online Store

Afrocentric Bookstore Enters E-Commerce Business

GreatUnpublished Establishes Online Business

WHSmithco.uk Signs Up Services of JustBooks.co.uk

E-Book Systems Releases FlipBrowser Gold Software

Bertelsmann Revamps Online Business Structure

Pearson and O'Reilly Associates Unveils Safari Books Online

OverDrive and MediaBay Sign an Agreement

5. Focus on Select Global Players

Abebooks Inc. (abebooks.com) (Canada)

Alibris (alibris.com) (USA)

Amazon.com Inc. (USA)

Barnes & Noble, Inc. (barnesandnobleinc.com) (USA)

Books24X7, Inc. (books24x7.com) (USA)

Books-A-Million, Inc (USA)

Borders, Inc (borders.com) (USA)

EBay Inc. (USA)

Indigo Books & Music Inc. (Canada)

Kinokuniya Company Ltd (kinokuniya.co.jp) (Japan)

Oxfordbookstore.com (India)

Wal-Mart Stores Inc (USA)

Waterstone’s (waterstones.com) (UK)

WHSmith.co.uk (UK)

6. Global Market Perspective

Table 2: World Recent Past, Current & Future Analysis for Online Books by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 3: World Long-term Projections for Online Books by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 4: World 10-Year Perspective for Online Books by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East and Latin America Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

Table 5: World Recent Past, Current & Future Analysis for Consumer Books by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 6: World Long-term Projections for Consumer Books by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 7: World 10-Year Perspective for Consumer Books by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East and Latin America Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

Table 8: World Recent Past, Current & Future Analysis for Children's Books by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 9: World Long-Term Projections for Children's Books by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 10: World 10-Year Perspective for Children's Books by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East and Latin America Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

Table 11: World Recent Past, Current & Future Analysis for Academic & Professional Books by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 12: World Long-Term Projections for Academic & Professional Books by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, & Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 13: World 10-Year Perspective for Academic & Professional Books by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East and Latin America Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

Table 14: World Recent Past, Current & Future Analysis for Other Books by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 15: World Long-term Projections for Other Books by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 16: World 10-Year Perspective for Other Books by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) Middle East and Latin America Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis

Outlook

Market Trends

Online Book Market-A Threat to Independent Bookstores

Tracking Purchase Patterns

Table 17: US Book Sales by Product Segment: 2005-2006 (US$ Million) (includes corresponding Graph/Chart)

Table 18: Leading Players in the US Market for Online Books (2005(E)) - Percentage Breakdown of Value Sales by Company for Amazon.com, Barnesandnoble.com, and Others (includes corresponding Graph/Chart)

Table 19: Online Purchases in the US by Category (In Percentage) (2002 & 2005(E))- Clothing/Apparel, Computer Software/Hardware, Books, Tickets (Concert/Events/Movie), Music, Videos (CDs/DVDs), Consumer Electronics, Flowers, Groceries (includes corresponding Graph/Chart)

Table 20: Number of Hours Spent on Various Media: 2000 (In %) - Television, Radio, Recorded Music, Daily Newspapers, Consumer Books, Consumer Magazines, Home Video, Consumer Online Access, Home Video Games (includes corresponding Graph/Chart)

Table 21: Book Sales in the US by Sales Channel (2005(E)) - Large Chain Bookstores, Book Clubs, Independent/Small Chain Bookstores, Internet, Mail Order/Catalogs, Mass Merchandisers (includes corresponding Graph/Chart)

Table 22: Children's Books Sales by Category: 2001 (In Million Units) - Picture/Storybooks, Coloring/ Activity Books, Nonfiction Books, Series/Chapter Books, Novelty Books, Religious Books, Educational Workbooks, Leveled Readers, Classic Literature, Sound Books, Reference Books (includes corresponding Graph/Chart)

Table 23: US Children's Books Sales by Distribution Channel: 2001 (In Million Units) - Book Clubs/Mail Order/Book Fairs, Bookstores, Mass Merchandisers, Dollar Stores, Variety Stores, Drugstores, Supermarkets, Warehouse Clubs, Toy Stores, Craft/Hobby Stores, Internet (includes corresponding Graph/Chart)

e-Books Market: Exhibiting Maximum Potential

Used Books Market: Advantage Online

Table 24: Percentage Breakdown of Used Book Revenues in the US by Location (2003-2005)- Book Stores, Online and Others (includes corresponding Graph/Chart)

Table 25: Percentage Breakdown of Used Book Unit Sales in the US by Location (2003-2005)- Book Stores, Online and Others (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Leading Players

B. Market Analytics

Table 26: US Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children's Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 27: US Long-term Projections for Online Books by Product Segment - Consumer Books, Children's Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 28: US 10-Year Perspective for Online Books Parts by Product Segment - Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis

Outlook

Key Players

B. Market Analytics

Table 29: Canadian Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children's Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 30: Canadian Long-term Projections for Online Books by Product Segment - Consumer Books, Children's Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 31: Canadian 10-Year Perspective for Online Books by Product Segment - Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart)

3. Japan

A. Market Analysis

Outlook

Japanese Book Market

Key Player

B. Market Analytics

Table 32: Japanese Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 33: Japanese Long-Term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 34: Japanese 10-Year Perspective for Online Books by Product Segment - Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis

Outlook

Europeans Spending More Online

Table 35: Percentage of Expenditure Spent Online by European Consumers: By Country -Denmark, France, Italy, Netherlands, Spain, Sweden, UK (In %) (includes corresponding Graph/Chart)

B. Market Analytics

Table 36: European Recent Past, Current & Future Analysis for Online Books by Geographic Region - France, Germany, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 37: European Long-term Projections for Online Books by Geographic Region - France, Germany, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 38: European 10-Year Perspective for Online Books by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, UK, and Rest of Europe Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart)

Table 39: European Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 40: European Long-term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 41: European 10-Year Perspective for Online Books by Product Segment - Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart)

4a. France

A. Market Analysis

Outlook

Table 42: Leading Online Purchases in France (2000 & 2005(E)) (In %) - Leisure Travel, Music, Books, Stocks/Mutual Funds, ToysFrench Books Market (includes corresponding Graph/Chart)

Table 43: French Trade Book Sales: 1999-2001 (US$ Million) - Fiction, Practical Books, Reference Books, Children's Books, Art Books, Cartoon Strip Books, Current Events/Essays, Religious Books, Others (includes corresponding Graph/Chart)

Table 44: French Trade Book Sales: 1999-2001 (In Percentage) - Fiction, Practical Books, Reference Books, Children's Books, Art Books, Cartoon Strip Books, Current Events/Essays, Religious Books, Others (includes corresponding Graph/Chart)

Table 45: Sales of Children’s Books in France: 1998-2001 (In US$ Million) (includes corresponding Graph/Chart)

B. Market Analytics

Table 46: French Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 47: French Long-term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 48: French 10-Year Perspective for Online Books by Product Segment - Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart)

4b. Germany

A. Market Analysis

Outlook

Table 49: Leading Online Purchases in Germany (2000 & 2005(E)) (In %) - Books, Clothes, Music, PC Software, and Electronics (includes corresponding Graph/Chart)

Table 50: Market Share of German Online Book Companies in terms of Value Sales: 2005 (includes corresponding Graph/Chart)

Table 51: Retail Sales of Books in Germany: 2004 (% Share in Terms of Value through Various Distribution Channels) (includes corresponding Graph/Chart)

Product Launch

B. Market Analytics

Table 52: German Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 53: German Long-term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 54: German 10-Year Perspective for Online Books by Product Segment - Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart)

4c. The United Kingdom

A. Market Analysis

Outlook

Shopping-A Key Online Activity

Table 55: Percentage Breakdown of Online Spending By Category in the Year 2005 (includes corresponding Graph/Chart)

Online Book Market

Table 56: UK Book Market by Categories (2000 & 2005(E)) - Percentage Breakdown by Category for Fiction, Non-Fiction, Children, Academic and Professional, Scientific, Technical, and Medical School Textbooks, and Others (includes corresponding Graph/Chart)

Table 57: Book Market in the UK: 1997-2000 (In billion Units) (includes corresponding Graph/Chart)

Table 58: Online Sales of Books in the UK: 2003-2006 (In Percentage) (includes corresponding Graph/Chart)

Table 59: UK Books Market (2006) - Percentage Breakdown of Value Sales by Retail Distribution Channel for-Waterstones, Amazon, WH Smith, Book clubs & mail order, Borders, Tesco, Other Specialists, Other stores, Other Supermarkets, Other Internet and Others (includes corresponding Graph/Chart)

Table 60: Major Companies in the UK Online Books Market (2005(E)) (In Percentage) - Amazon, BN.com, and Others (includes corresponding Graph/Chart)

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 61: UK Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 62: UK Long-term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 63: UK 10-Year Perspective for Online Books by Product Segment - Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart)

4d. Rest of Europe

A. Market Analysis

Outlook

Netherlands

Table 64: Leading Online Purchases in the Netherlands: 2000 & 2005(E) (In %) - Music, Books, PC Software, Leisure Travel, Electronics (includes corresponding Graph/Chart)

Strategic Corporate Developments

B. Market Analytics

Table 65: Rest of Europe Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 66: Rest of Europe Long-term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 67: Rest of Europe 10-Year Perspective for Online Books by Product Segment - Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart)

5. Asia-Pacific

A. Market Analysis

Outlook

Table 68: Asian Online Books Market by Region: 2000 & 2005(E) (In Percentage) - South Korea, Hong Kong, Taiwan, Singapore, China, India, Malaysia, Philippines, Thailand, and Indonesia (includes corresponding Graph/Chart)

A Brief Overview of Select Markets

India

Table 69: Percentage Breakdown of Online Books Sales Ranked by City: 2006 (In Percentage) (includes corresponding Graph/Chart)

Korea

Table 70: E-Commerce Market in Korea: 2003 & 2005(E) (In Percentage) (includes corresponding Graph/Chart)

Table 71: Popular Product Categories Purchased Online in Korea by Size of Purchase: (2000 & 2005(E)) - Computers/Accessories, Home Appliances/ Electronics/Communications, Books, and Others (includes corresponding Graph/Chart)

Table 72: Popular Product Categories Purchased Online in Korea by Number of Purchases: (2000 & 2005(E))- Books, Computers/Accessories, Music/Video/Instruments/Others (includes corresponding Graph/Chart)

China

Overview

Table 73: Major Online Purchases in China: 2004 (In %) - Books, Computer Software, Food/Groceries, Prerecorded Music, Computer Hardware, Entertainment, Travel Related Services, Prerecorded Video (includes corresponding Graph/Chart)

Table 74: Leading Online Purchases in Hong Kong: 2004 (In %) - Groceries, Books, Furniture, PC Hardware, PC Software (includes corresponding Graph/Chart)

Google Competes With Baidu

Australia

Table 75: Leading Online Purchases in Australia: 2004 (In %) - Books, Music, Groceries, PC Software, PC Hardware (includes corresponding Graph/Chart)

Strategic Corporate Developments

Key Player

B. Market Analytics

Table 76: Asia-Pacific Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 77: Asia-Pacific Long-term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, & Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 78: Asia-Pacific 10-Year Perspective for Online Books by Product Segment - Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart)

6. The Middle East

A. Market Analysis

Outlook

Service Launch

B. Market Analytics

Table 79: Middle East Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 80: Middle East Long-term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 81: Middle East 10-Year Perspective for Online Books by Product Segment - Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart)

7. Latin America

A. Market Analysis

Outlook

Strategic Corporate Development

B. Market Analytics

Table 82: Latin America Recent Past, Current & Future Analysis for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)

Table 83: Latin America Long-term Projections for Online Books by Product Segment - Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 84: Latin America 10-Year Perspective for Online Books by Product Segment - Percentage Breakdown of Dollar Sales for Consumer Books, Children’s Books, Academic & Professional Books, and Other Books Markets for 2000, 2007 & 2010 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 167 (including Divisions/Subsidiaries -178 )

Canada 12

Japan 1

Europe 34

Germany 7

The United Kingdom 23

Rest of Europe 4

Asia-Pacific (Excluding Japan) 18

Middle East 1

Latin America