发布时间：2007.7

摘要

Countries covered: Europe

Western European TV (11th edition) allows you to pinpoint new opportunities and highlight territories ripe for investment. With IPTV now firmly established in Spain, Italy and France, and other service launches pending, across all TV platforms, the report provides a valuable insight into their chances of success.

Key Coverage

• Major industry questions answered in this report include:
• Which broadcasters are best placed to take advantage of the analogue signal switch-off?
• How are mobile operators making inroads into the TV broadcast sector?
• Can the success of the French IPTV service Malign TV be repeated in other countries?
• Who are the key players and what are their strategies for success?
• With western Europe broadcasters investing in new technologies and services, do you have the clear and reliable analysis that will enable you to exploit new opportunities in this thriving TV market?

Market Data

Use Western European TV (11th edition) and benefit from:

• Forecasts to 2012 - track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, pay TV penetration and IPTV data
• Market Movements - new quick guides to the key developments in each country
• Data and statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
• Country-by-country coverage - analysis of the 15 key territories, enabling you to track the regions you're already in and assess which new ones will provide you with new investment opportunities
• Coverage of new broadcast technologies such as mobile TV and HDTV
• Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.

目录及图表

CHAPTER 1 SUMMARY & FORECASTS

Western European TV Forecasts

Summary

Forecasts

Digital TV households* (000)

Digital penetration of TV householdsin 2012 (%)

TV household composition in 2012 (000)

Subscription TV revenues* (US$ million)

Cable/MMDS

Cable revenues

Satellite

Digital DTH data at 2012

IPTV

IPTV data at 2012

DTT

DTT in 2012

Western European TV households (000)

Western European digital terrestrialTV households (000)

Western European digital terrestrial TVhomes as % of TV households (%)

Western European cableTV households (000)

Western European cable TV subs as % ofTV households

Western European digital cableTV subs (000)

Western European digital cableTV subs as % of TV households

Western European cableTV revenues (US$ million)

Western European cable revenuesper subscriber (US$)

Western European digitalDTH households (000)

Western European digital DTH households as %of TV households

Western European digitalDTH revenues (US$ million)

Western European digital DTH revenuesper subscriber (US$)

Western European IPTV households (000)

Western European IPTV subs as % ofTV households

Western European IPTVrevenues (US$ million)

Western European IPTVrevenues per subscriber (US$)

Western European pay TV households (000)

Western European pay TV subs as % ofTV households

Western European digitalTV households (000)

Western European digitalTV homes as % of TV households

Western European subscriptionrevenues (US$ million)

Western European PPV/VODrevenues (US$ million)

Western European subscription &PPV/VOD revenues (US$ million)

Western European subscription &PPV/VOD revenues per subscriber (US$)

CHAPTER 2 AUSTRIA

Market movements

Overview

Cable

UPC Telekabel

UPC Telekabel subscribers

UPC Telekabel key financials (US$000)

Liwest

Salzburg AG

Broadband

Broadband statistics

Telekom Austria DSL lines (000s)

AonDigital TV packages (July 2006)

chello broadband tariffs (July 2006)

Satellite

Premiere Austria

Premiere Austria monthlypackages (July 2006)

Easy.tv

DTT

HDTV

Terrestrial TV

ORF

ATV

ATV’s ownership structure at July 2006 (%)

Viewing/programming

Average daily viewing minutes

Share of viewing by channel inall households (%)

Share of viewing by channel in cable &satellite households (%)

Top 10 programmes (2005)

Release windows

Advertising

Advertising expenditure (E million)

Forecasts

Austria forecasts

CHAPTER 3 BELGIUM

Market movements

Overview

Cable

Cable TV subscribers (000)

Telenet

Telenet operating details as of end March

Telenet financial highlights (E000)

Interkabel Group

Intercable Group subscribers (000)

Brutele

UPC Belgium

UPC Belgium highlights

Broadband

Belgian broadband subscribers

Leading broadband operator data

Satellite

DTT

HDTV

Mobile TV

Belgian mobile subscribers by technology

Terrestrial

Channel information

VTM

SBS Broadcasting

VRT

RTL Group

RTL Belgium financial highlights (E mil.)

RTL Belgian TV advertising share (%)

RTBF

AB Groupe

Viewing/programming

Average daily viewing minutes(viewers aged 4+)

Share of viewing by channel in Flanders (%)

Share of viewing by channel in Wallonia (%) 55Top 10 programmes in Wallonia (2005)

Top 10 programmes in Flanders (2005)

Release windows by media

Advertising

Gross advertising expenditure (E million)

Advertising spending by medium in 2005

Top 10 advertisers in 2005

Forecasts

Belgium forecasts

CHAPTER 4 DENMARK

Market movements

Overview

TV market summary

Cable

TDC Kabel

TDC Kabel subscribers

TDC Kabel analogue cablepackages (July 2006)

Telia Stofa

Telia Stofa packages (July 2006)

Broadband

Danish broadband subscribers

Broadband suppliers

Satellite

Canal Digital

Canal Digital subscribers

Canal Digital Denmarkkey financials (DKK million)

Canal Digital Denmarkpackages (July 2006)

Viasat

Viasat Nordic subscriber growth 2005

Viasat Nordic financialhighlights* (SEK mil.)

Viasat packages (July 2006)

DTT

HDTV

Terrestrial

Danmarks Radio (DR)

DR: Split of transmission hoursby genre (2005)

DR key financials (DKK million)

DR all-day audience share (%)

TV2

TV3

Kanal 4

Viewing/programming

Average daily viewing minutes

Share of viewing by channel (%)

Release windows

Advertising

Danish advertising market 2005

Forecasts

Denmark forecasts

CHAPTER 5 FINLAND

Market movements

Overview

Cable

Leading MSOs

Cable TV subscriptions

Welho price options

Broadband

Broadband breakdown by operator

IPTV

Finnish broadband details

Satellite

Canal Digital prices

Canal Digital: Finland subscriber numbers

Viasat pay TV subscribers (000)

MTG/Viasat financial highlights (SEK mil.)

DTT

Finland DTT channels by multiplex

Mobile TV

Terrestrial

YLE

YLE channel breakdown

YLE facts by channel (2005)

Split of programmes by genre in 2005 (%)

MTV3

MTV3 programming breakdown (2004)

Nelonen

Nelonen ownership structure (%)

Viewing/programming

Average daily TV viewingminutes (Adults 10+)

Average viewing in minutes by channel

Share of viewing by channel (%)

Top 10 programmes (2005)

Release windows

Advertising

Net advertising expenditure (E mil.)

Forecasts

Finland forecasts

CHAPTER 6 FRANCE

Market movements

Overview

Cable

Cable: Subscriber figures for the topfour operators (000s)

UPC Noos

UPC Noos subscriber figuresend-2005 (000)

Key financials (US$ 000s)

UPC Noos TV packages (June 2006)

NC Numericable / France Telecom Cable

Broadband

Broadband connections

Leading broadband ISPsby subscribers (000s)

France Telecom - Orange

MaLigne TV Packages

Free

Free subscribers at end-2005

Neuf Cegetel

Alice

Club Internet

Satellite

Satellite subscriber figures (000)

Canalsat

Canalsat subscriber growth

Canalsat monthly charges (E)

TPS

TPS DTH subscriber data

TPS monthly charges (E)

DTT

TNT channels (June 2006)

Canal+ TNT packages

HDTV

Terrestrial

TF1

TF1 financials

M6

M6 key financials (E millions)

Turnover by segment 2005 (E millions)

Canal+

Canal+ Group subscribers (000s)

France Televisions

France Televisions channels

Viewing/programming

Share of viewing by channel (%)

Average daily viewing minutes

Top 10 thematic channels (1H06)

Release windows

Advertising

Advertising expenditure (E million)

Advertising share for the five majormedia 2005 (E million)

TV advertising share by channel 2005

Forecasts

France forecasts

CHAPTER 7 GERMANY

Market movements

Overview

Cable

Top five cable operators (March 2006)

The four-tier cable system

Kabel Deutschland

Kabel Deutschland cable TV subscribers (000)

Unity Media

Unity Media subscribers (Ish & Iesy only)

Tele Columbus subscribers

Tividi channel packages (June 2006)

Kabel BW

EWT

PrimaCom

Broadband

Broadband subscribers(000s)

Broadband penetration atend-2005 (selected European countries)

Leading DSL providers at end-2005

Satellite

Premiere

Premiere subscriber growth(000s)

Premiere financials (E million)

Revenue breakdown (E million)

Premiere packages June 2006

Arena

Easy.tv

SES Astra - Project Dolphin

DTT

HDTV

Free-to-air

RTL Group

RTL Group financials

RTL Group: Revenues by profit centre

RTL Group German channels 2005

RTL Group: Revenue breakdown

RTL Group: German revenues

RTL Group: German EBITA

ProSiebenSAT.1

ProSiebenSAT.1 group financials 2004/5

ProSiebenSAT.1 group financials 1Q06

ARD/ZDF

Viewing/programming

Share of viewing by channel (%)

Share of viewing for minor channelsin 2005 (3+ year olds)

Average daily viewing minutes

Release windows

Advertising

Advertising data

Share of advertising revenues (%)

Advertising revenues bybroadcast group (E million)

Gross TV advertising spendingby sector (2005)

Forecasts

Germany forecasts

CHAPTER 8 IRELAND

Market movements

Overview

Cable/MMDS

Ireland: Cable/MMDS subscribers

UPC Ireland

Liberty Global Ireland details (end-1Q06)

NTL Ireland cable digital TV pricing(June 2006)

NTL Ireland MMDS digital TV pricing(June 2006)

Chorus Digital packages (June 2006)

Broadband

Ireland broadband data

Satellite

Subscribers to Sky channels (UK & Ireland)

Sky Digital Irish monthly packages(E per month)

DTT

HDTV

Mobile TV

Irish W-CDMA (3G) subscribers

Sky Mobile TV channel packages

Terrestrial

Channel reception by regionat end 2005 (%)

RTE

Top 10 programmes for RTE in 2005

TV3

Top 10 programmes for TV3 in 2005

TG4

Viewing/programming

Share of all day viewing by channel (%)

Share of primetime viewing inmultichannel homes (%)

Top 10 programmes in 2005 (Adults)

Release windows

Advertising

Gross advertising expenditure

Forecasts

Ireland forecasts

CHAPTER 9 ITALY

Market movements

Overview

Cable

DTH

Sky Italia subscriber numbers

Sky Italia operating performance

Sky Italia package pricing (June 2006)

Broadband

Italian broadband statistics

FastWeb TV monthly charges (E)

DTT

Italian DTT multiplex details

HDTV

Mobile TV

Italian W-CDMA subscribers

Terrestrial TV

National Terrestrial Channels

RAI

RAI TV output by genre (2004)

RAI revenues by source

RAI financials (E million)

RAI broadcast time by channel (2004)

Mediaset

Mediaset channel viewing sharesin 2005 (%)

Mediaset financial performance (E million)

La Sette (La7)

Viewing/programming

Italian all day viewing sharesfor 14 years+ (%)

Release windows

Advertising

Gross advertising revenues (US$ million)

Forecasts

Italy forecasts

CHAPTER 10 NETHERLANDS

Market movements

Overview

Cable

Dutch cable operators (end-2005)

UPC Nederland

UPC Nederland operating data

UPC Global video operating data

Essent Kabelcom

Essent Kabelcom subscriber details at year end(000)

Essent Kabelcom financial data (E mil.)

Casema

Broadband

Netherlands broadband subscribers

Netherlands broadband operator stats

Satellite

Canal Digitaal Satelliet monthlysubscription costs (June 2006)

DTT

Digitenne ownership (end-November 2005) 206Digitenne channels end-2Q06

HDTV

Mobile TV

Dutch W-CDMA subscribers

Terrestrial

RTL Nederland financials (E million)

Viewing/programming

Share of viewing by channel (%)

Average daily viewing minutes(Age six years and over)

Release windows

Advertising

Gross advertising revenues (US$ million)

Forecasts

Netherlands forecasts

CHAPTER 11 NORWAY

Market movements

Overview

Cable

Telenor (Canal Digital payTV subscribers, 000s)

UPC Norge financial highlights

UPC Norge operating data

UPC Norge analogue package prices (NOK) 218UPC Norge digital package prices (NOK)

Broadband

Norway broadband figures

IPTV

Satellite

Canal Digital digital pay TVDTH subscribers (000)

Viasat pay TV subscribers (000)

MTG/Viasat financialhighlights (SEK mil.)

Mobile TV

DTT

Free-to-air

Free-to-air channel overview

NRK

TV2

TV2 ownership structure

TV2 financial highlights (NOK million)

TVNorge

TV3

Viewing/programming

Share of viewing by channel (%)

Release windows

Advertising

Gross advertising expenditure(NOK million)

Gross advertising share by channel (%)

Forecasts

Norway forecasts

CHAPTER 12 PORTUGAL

Market movements

Overview

Cable

Cable penetration (000)

Cable TV subscribers by region (1Q06)

Cable subscribers by region (000s)

Cable TV breakdown by region (1Q06)

TV Cabo

TV Cabo pay TV details(000 unless stated)

TV Cabo packages (July 2006)

Cabovisao

Cabovisao subscriber data

Broadband

Broadband subscribers

Portugal Telecom

PT broadband data

Sonaecom

Satellite

DTH subscribers by region (000s)

Cable/DTH pay TV split by platform

DTT

Terrestrial

Terrestrial TV channels

SIC TV

Impresa: TV financials (E)

TVI

Media Capital: TV financials (E000)

RTP

Viewing/programming

Share of viewing by main channels (%)

Primetime share by main channels (%)

Cable TV audience ratings (%)

Release windows

Advertising

TV channel advertising data

Gross advertising expenditure (E million)

Forecasts

Portugal forecasts

CHAPTER 13 SPAIN

Market movements

Overview

Cable

Ono

Ono residential operating details

Ono subscriber growth

Broadband

Spanish broadband subscribers

Selected broadband operator stats

Satellite

Sogecable subscriber details

Digital+ ARPU by quarter (E)

Sogecable consolidatedfinancials (E million)

Sogecable shareholdings (May 2006)

DTT

Mobile TV

Spanish W-CDMA subscribers

Terrestrial

National terrestrial TV channels

RTVE

Tele 5

Tele 5 ownership structure (January 2006)

Tele 5 financial details (E million)

Antena 3

Viewing/programming

Share of viewing by channel (02:00-02:00)

Share of prime time viewing by channel

Most watched programmes in 2005

Tele 5 content breakdown (%)

Release windows

Advertising

Gross advertising revenues (US$ million)

Forecasts

Spain forecasts

CHAPTER 14 SWEDEN

Market movements

Overview

Selected pay TV operators’ subscribers(end-1Q06)

Cable

Com Hem

Com Hem subscribers (000)

UPC Sweden

UPC Sverige subscribers

UPC Sverige financial highlights

Canal Digital

Kabelvision

Kabelvision Nordic subscribers (000)

Broadband

Swedish broadband subscribers

Selected broadband operator stats

Satellite

Nordic DTH subscribers (000)

DTT

DTT channels (end-1Q06)

Boxer ownership structure

HDTV

Mobile TV

Swedish W-CDMA subscribers

Free-to-air

SVT

TV4

TV4 financial highlights (SEK million)

TV4 ownership structure (end-2005)

TV3

TV3 and ZTV penetration growth (%)

Kanal 5

Viewing/programming

Share of viewing by channel (%)all viewers aged 3+

Average daily viewing minutes (3+)

Release windows

Advertising

Gross advertising revenues (US$ million)

Forecasts

Sweden forecasts

CHAPTER 15 SWITZERLAND

Market movements

Overview

Cable

Cable TV numbers

Cable subs by operator size - January 2005

Cablecom

Cablecom subscriber numbers

Cablecom selected financials 2005(US$000s)

Other players

Teleclub Cable Packages (June 2006)

Broadband

Broadband subscribers by platform

Swisscom

Swisscom DSL subscribers (000s)

Bluewin ADSL packages (June 2006)

Cablecom

Cablecom residential broadband packages(June 2006)

DTH

DTT

Analogue switch-off schedule

Terrestrial

SBC regional units and channels

SBC operating income

SBC operating expenses

Licensed TV broadcasters

Viewing/programming

Average daily viewing minutes

German-speaking region viewer share(% All day)

French-speaking region viewer share(% All day)

Italian-speaking region viewer share(% All day)

Release windows

Advertising

Advertising share by medium 2005

Forecasts

Switzerland forecasts

CHAPTER 16 UNITED KINGDOM

Market movements

Overview

UK pay TV statistics (%)

Digital switchover completion timetable

Cable

NTL

NTL residential quarterly operatingstatistics (000)

NTL UK operating statistics

Broadband

UK broadband subscribers

Selected broadband operator details

HomeChoice package offerings (June 2006)

Satellite

Sky subscriber details

Sky+ subscriber data

BSkyB ownership structure changes

BSkyB UK subscriptions (000)

BSkyB revenues (£ million)*

BSkyB programming costs (£ million)

DTT

Government switchover timetable by region

Digital terrestrial household growth (000)

Digital terrestrial STB breakdown

Freeview adapter growth

UK DTT channels (end-June 2006)

HDTV

Mobile TV

UK W-CDMA subscribers

UK mobile TV trial details

Terrestrial

BBC

BBC operating highlights

BBC financial data

BBC: Transmission hours by programmegenre on all platforms

BBC: Transmission hours by programmegenre on digital platforms only

BBC: Transmission hours by programmegenre on digital platforms only

Cost per hour of originated programmesby channel (£000)

Cost per hour of originated programmesby genre (£000)

ITV

ITV regions

ITV plc financial highlights (pro forma)

ITV plc net advertising revenues

ITV plc network schedule costs (£ million)

Channel 4

Channel 4: Financial performance(£ million)

Channel 4: Programme expenditure(£ million)

Channel 4 hours and costs of programmes

Average transmission hours by category

Five

Five’s Ofcom content targets (2005)

Five’s Ofcom genre targets (2004)

Viewing/programming

Share of viewing by channel (%)

Top 20 programmes (2005)

Average daily viewing minutes

Release windows

Advertising

UK advertising expenditure by medium(£ million)

Share of total display and classified advertisingspending by media in 2005 (%)

Forecasts

United Kingdom forecasts