发布时间：2007.7

摘要

Countries covered: Europe

Eastern European TV (11th edition) allows you to pinpoint new opportunities and highlight territories ripe for investment. With IPTV already live, and thriving, in several key territories and other launches pending, across all TV platforms, the report provides a valuable insight into their chances of success.

Major industry questions answered in this report include:

How has DTH successfully started to make inroads into analogue cable’s dominance? Will free-to-air multichannel services harm the chances of pay TV? How is key company UPC adapting to the changing environment in the eastern European region? Is the current trend for launching thematic channels here to stay? With News Corp. and other heavyweight media companies already investing in eastern Europe, do you have the clear and reliable analysis that will enable you to also exploit new opportunities in this increasingly dynamic new TV market?

Use Eastern European TV (11th edition) and benefit from:

• Forecasts to 2012 - track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, multichannel TV homes, pay TV penetration and IPTV data
• Market Movements - new quick guides to the key developments in each country
• Data and statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
• Country-by-country coverage - analysis of the 18 key territories, enabling you to track the regions you’re already in and assess which new ones will provide you with new investment opportunities
• Coverage of emerging broadcast technologies such as mobile TV and HDTV
• Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.

Essential reading for:

• TV Companies: Discover the strategies your competitors are using and find out how more liberal markets are changing the face of broadcasting in eastern Europe.
• Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities and how EU accession has boosted investor confidence in countries previously seen as inaccessible.
• Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
• Broadcast Technology companies: With TV in eastern Europe now actively looking to increase in sophistication, identify which technological developments are likely to have a profitable impact on your business.
  
  Additional Information
  
  Countries Covered
• Bulgaria
• Croatia
• Cyprus
• the Czech Republic
• Estonia
• Greece
• Hungary
• Israel
• Latvia
• Lithuania
• Poland
• Romania
• Russia
• Serbia
• Slovakia
• Slovenia
• Turkey
• Ukraine

目录及图表

Chapter 1 Forecasts & Summary

Eastern European TV Forecasts

Summary

Selected DTT plans

Forecasts

Digital TV households* (000)

Digital penetration of TV households in 2012 (%)

TV household composition in 2012 (000)

Eastern European TV households (000)

Eastern European satellite TV households* (000)

Eastern European cable TV households (000)

Eastern European multichannel TV households* as a % of TV households (%)

Eastern European digital terrestrial TV households (000)

Eastern European digital terrestrial TV households as a % of TV households (%)

Eastern European cable TV households (000)

Eastern European cable TV households as a % of TV households

Eastern European digital cable TV households (000)

Eastern European digital cable TV households as a % of TV households

Eastern European cable TV revenues (US$ million)

Eastern European cable TV revenues per subscriber (US$)

Eastern European digital DTH households (000)

Eastern European digital DTH households as a % of TV households

Eastern European digital DTH revenues (US$ million)

Eastern European digital DTH revenues per subscriber (US$)

Eastern European IPTV households (000)

Eastern European IPTV households as a % of TV households

Eastern European IPTV revenues (US$ million)

Eastern European IPTV revenues per subscriber (US$)

Eastern European pay TV households (000)

Eastern European pay TV households as a % of TV households

Eastern European digital TV households (000)

Eastern European digital TV households as a % of TV households

Eastern European subscription revenues (US$ million)

Eastern European PPV/VOD revenues (US$ million)

Eastern European subscription and PPV/VOD revenues (US$ million)

Eastern European subscription and PPV/VOD revenues per subscriber (US$)

Chapter 2 Bulgaria

Market movements

Overview

Cable

Cable industry development

CableTel

CableTel development

CableTel Triple-play Packages (1H07)

Evrotur Sat TV (Estnet)

Evrotur timeline

Estnet: Cable packages (1H07)

Broadband

Total Broadband Subscribers

BTC

BTC Company History

BTC Net ADSL packages (April 2007)

BTC Net financial highlights (BGN 000s)

Cable broadband

CableTel broadband packages (April 2007)

Evrotur/EuroIntegra cable broadband tariffs (1H07)

Satellite

Bulgaria DTH timeline

DTT

DTT progress

Terrestrial

BNT Kanal 1

BNT progress

BTV

Nova TV

Nova TV Company History

TV 7

GTV

The Voice TV

Viewing/programming

Bulgaria: Programme rights holders

Advertising

Advertising data (2006)

Chapter 3 Croatia

Market movements

Overview

Cable

DCM shareholders

DCM subscription packages (HRK)

Broadband

Croatia broadband subscriber numbers

HT timeline

HT ownership structure

Max ADSL Packages 1H07

HT financial summary (2006)

Vodatel ADSL packages

DTT

Terrestrial

Croatian Television (HRT)

Terrestrial channel data

Nova TV

Nova TV timeline

Central European Media

Enterprises (2006)

Nova audience share

RTL Televizija

RTL Televizija timeline

Viewing/programming

Adult share of viewing (all households)

Croatia: Programme rights holders

Advertising

Chapter 4 Cyprus

Market movements

Overview

Greek Cyprus financial indicators

Lumiere TV (LTV)/Alfa TV

Satellite

Multichoice Cyprus

Multichoice: Cypriot subscriber numbers

Athina Sat

Cable

Cablenet pricing (May 2007)

IPTV

MiVision

CyTA Pay TV and broadband packages

PrimeTel

PrimeTel dual and triple play packages

Broadband

Cyprus broadband data

CyTA DSL Packages

Free-to-air

Ratings data (%)

Cyprus Broadcasting Corporation

Sigma

Sigma primetime programming sources

ANT1 Cyprus

Mega Cyprus

DTT

Programming

Cyprus: Programme rights holders

Advertising

Advertising expenditure by quarter (C£ million)

Chapter 5 Czech Republic

Market movements

Overview

Release windows (months after theatrical

release)

Cable

UPC Czech Republic

UPC Czech Republic subscribers

UPC CR revenues (€ million)

UPC Czech Republic cable TV package prices

(April 2007)

UPC Czech Republic broadband package

prices (CZK)

Broadband

IPTV

DTH

UPC Direct subscriber details

UPC Czech DTH package prices (CZK)

Mobile

Czech Republic mobile subscriber details

DTT

Terrestrial

Czech terrestrial TV overview

TV Nova

Prima TV

Ceska Televize

Viewing/programming

All day viewing share by channel in 2006

Primetime viewing share by channel in 2006

Viewing share of adult viewers (%)

Advertising

Share of TV advertising in terms of GRP points

Forecasts

Czech Republic forecasts

Chapter 6 Estonia

Market movements

Overview

Estonia Financial Data

Cable

Starman Kaabeltelevisiooni

Starman Kaabeltelevisiooni timeline

Starman Kaabeltelevisiooni ownership

structure (1H07)

Starman financial summary (2006)

STV Cable TV

STV Cable timeline

Broadband

Internet usage by age group (%)

Elion timeline

Eesti Telekom: Financial summary

DigiTV Packages

Elion monthly WiMAX pricing

Elion broadband subscriber growth

Estonia: Broadband subscriber growth

Satellite

Viasat Estonia pay-TV packages

Viasat Broadcasting operating results

DTT

Terrestrial

ETV

ETV timeline

ETV programming output (2006/7)

TV3

TV3 timeline

Kanal 2

Kanal 2 financials

Viewing/programming

Share of viewing (all households %)

Share of viewing (2006/7)

Estonia: Programme rights holders

Advertising

Share of advertising market

Estonia: Advertising expenditure

Chapter 7 Greece

Market movements

Overview

Leading national channels

Cable

Broadband

Broadband subscriber details

OTE ownership structure (%)

Satellite

NetMed subscriber data for

Greece (000s)

Naspers pay TV revenues (ZAR million)

DTT

Mobile

Mobile subscribers by operator

Terrestrial

Mega Channel

Antenna TV

Others

ERT

Viewing/programming

All-day viewing share (%)

Primetime viewing share (%)

Release windows (months after

theatrical release)

Advertising

Advertising spending (€ million)

Forecasts

Greece forecasts

Chapter 8 Hungary

Market movements

Overview

Cable

Major Hungarian cable operators

UPC Hungary

UPC Hungary operating data

UPC Hungary year-end financials (€ millions)

T-Kabel (Magyar Telekom)

FiberNet

EMKTV

Antenna Hungaria

Satellite

UPC Direct packages (May 2007)

Broadband

Hungary broadband data

IPTV

DTT

Terrestrial

RTL Klub

RTL Klub viewing and advertising share

TV2

MTV

Viewing/programming

Hungary: Programme rights holders

Release windows (months after theatrical release)

Advertising

Gross advertising expenditure (US$ million)

Forecasts

Hungary forecasts

Chapter 9 Israel

Market movements

Overview

Israel: Financial indicators

Cable

HOT Cable main shareholders

Broadband

Israel broadband subscriber details

IPTV

Satellite

YES subscriber growth

DTT

Mobile

Israel mobile subscribers by operator

HDTV

Terrestrial

Israel terrestrial broadcasters

Channel 2

Reshet ownership at January 2007

Channel 10

Channel 1/Channel 33

Viewing/Programming

Release windows (months after theatrical release)

Advertising

Advertising revenues (ILS million)

Forecasts

Israel forecasts

Chapter 10 Latvia

Market movements

Overview

Latvia financial data

Cable

Baltcom

Baltcom packages

Izzi

Broadband

Latvia: Broadband subscribers

Lattelecom Financial Data 2006

Satellite

DTT

Terrestrial

LNT timeline

Viewing/Programming

Audience share of main channels (%)

Top 5 programmes 2006

Latvia: Programme rights holders

Advertising

Advertising expenditure

Chapter 11 Lithuania

Market movements

Overview

Lithuania financial data

Cable/MMDS

Cable and MMDS subscriber growth

Leading cable/MMDS operators by market share (End-2006)

Mikrovisatos TV

Init Group

Init TV packages (1H07)

Balticum TV

Balticum TV packages (1H07)

Broadband

Internet providers (all types of connection)

TEO LT Internet packages

TEO LT Subscribers

TEO LT Financial Data 2006

Satellite

Viasat financial summary Central & Eastern

Europe (2006)

DTT

Terrestrial

TV3 & Tango TV

TV3 timeline

LNK TV

LRT

BTV

BTV timeline

Viewing/programming

Channel share data

Lithuania: Programme rights holders

Advertising

Advertising expenditure by medium (LTL million)

Largest advertisers by share of advertising time

Chapter 12 Poland

Market movements

Overview

Cable

UPC Telewizja Kablowa

UPC Telewizja Kablowa figures

Vectra

Multimedia Polska

Multimedia Polska cable TV

operational details

Multimedia Polska share holders

Aster City

Broadband

Polish broadband subscriber details

IPTV

Satellite

Cyfrowy Polsat

Cyfra Plus Cyfrowy

ITI Neovision

Mobile

Poland mobile subscribers by operator

DTT

Terrestrial TV

Household penetration by channel (%)

TVP

TVN

TVN programme output by genre (% total hours)

TVN channel revenues

Top ten TVN programmes by audience share (2006)

Polsat

Viewing/programming

All day viewing share by channel (%)

Primetime viewing share by channel (%)

Release windows (months after theatrical release)

Advertising

Net advertising spending shares by media (%)

Forecasts

Poland forecasts

Chapter 13 Romania

Market movements

Overview

Cable

UPC Romania

UPC Romania subscription growth 2005/6

Romania Cable Systems-Romania Data

System (RCS-RDS)

Satellite

DTH subscriber growth (2005/6)

Digi TV DTH packages (1H07)

Broadband

IPTV

DTT

Terrestrial

TVR

Pro TV

CME Romanian financial highlights (US$ million)

Antena

Prima TV

Viewing/programming

National share of viewing by channel (%)

Romania: Programme rights holders

Advertising

Gross advertising expenditure (US$ million)

Forecasts

Romania forecasts

Chapter 14 Russia

Market movements

Overview

Cable

Mostelecom

Kosmos TV

Kosmos TV package offerings

Akado

Moscow CableCom operating details

Moscow CableCom package options

UCN

Divo TV

St Petersburg Cable Television Co (TKT)

Broadband

Russian broadband subscriber details

IPTV

Satellite

NTV-Plus

DTT

HDTV

Mobile

Russian mobile subscribers

Terrestrial

Major television channels and networks

Channel 1 (First Channel)

Rossiya

NTV

CTC Network

CTC audience shares in its key demographic groups (%)

REN TV

TNT TV Network (THT)

Viewing/programming

Share of viewing by channel (%)

Advertising

Russian advertising spending by media

Forecasts

Russia forecasts

Chapter 15 Serbia

Market movements

Overview

Serbia & Montenegro GDP growth

Cable

SBB packages

Broadband

Satellite

DTT

Terrestrial

Radio Television Serbia (RTS)

RTS timeline

TV Pink

TV Pink timeline

BK TV

BK TV timeline

B92 TV

B92 timeline

B92 TV shareholders

Fox Televizija

Kosava-Happy

Kosava TV timeline

Radio Television Montenegro

Viewing/Programming

Serbia: Programme rights holders

Advertising

Serbia: Gross TV advertising spend

Chapter 16 Slovakia

Market movements

Overview

Cable

UPC Slovakia

UPC cable packages (1H07)

Broadband

Slovakia broadband data

UPC chello broadband packages (April 2007)

IPTV

Satellite

Digi TV pay TV packages (1H07)

DTT

Terrestrial

TV Markiza

TV Markiza financial highlights (US$ million)

STV

TV Joj

Viewing/programming

All-day viewing share

All-day vs. primetime viewing share (2006)

Slovakia: Programme rights holders

Advertising

Chapter 17 Slovenia

Market movements

Overview

Cable

Cable subscriber growth

Slovenia: Cable industry timeline

UPC Telemach

UPC Telemach company history

Telius

Broadband

Broadband subscriber growth

Telekom Slovenije timeline

Siol financial summary (2006)

Telekom Slovenije financial summary (2006)

Satellite

DTT

Terrestrial

RTV Slovenija

RTV funding (%)

Pop TV and Kanal A

Prva TV

Prva timeline

Viewing/programming

All-day audience shares of main channels

Slovenia: Programme rights holders

Advertising

Advertising market by medium 2006

Chapter 18 Turkey

Market movements

Overview

Turkey financial indicators

Cable

Broadband

Turkey broadband subscribers

DTH

Digiturk packages

DTT

Mobile

Turkey mobile subscriber details

Terrestrial

TRT channels

Viewing/Programming

Primetime channel viewing (%)

All day channel viewing (%)

Release windows (months after theatrical release)

Advertising

Advertising spending by media (YTL million)

Share of advertising spending by media (%)

Sector breakdown of Turkish advertising (%)

Forecasts

Turkey forecasts

Chapter 19 Ukraine

Market movements

Overview

Cable

Cable TV subscribers

Market share by size of cable operator

Regional cable TV subscriber breakdown

Volia

Volia digital cable pricing options

Broadband

Satellite

DTT

Multiplex licence allocation

Terrestrial

All-day channel ratings (2006)

Inter

Inter timeline

Studio 1+1

Studio 1+1 financial overview (US$ million)

Novy Kanal, ICTV and STB

National TV Company of Ukraine (NTVCU)

5 Kanal

Kino and Citi

Viewing/Programming

Advertising

Gross TV advertising revenues