发布时间：2008.3

摘要

Overview

Introduction

This databook is a detailed information resource covering all the key data points on Baby Personal Care in Western Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011 for 17 countries covered within the Western Europe region.

Scope

• Contains 2 categories: Diapers and Baby Toiletries

• Provides market value, volume data by market, segment and sub segment.

Report Highlights

The Western Europe Baby Personal Care market covering 17 countries, increased between 2001-2006, growing at an average annual rate of 1.5%

The leading company in the market in 2006 was Procter & Gamble. The second-largest player was Kimberly-Clark Corporation with Johnson & Johnson is third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the Baby Personal Care markets.

• Understand consumers' consumption and expenditure patterns for the 17 countries covered.

• Understand the future direction of the market with reliable historical data and full five year forecasting.

目录及图表

Chapter 1 INTRODUCTION	2
What is this report about?	2
How to use this report	2
Market Definition	3
TABLE OF CONTENTS	6
LIST OF FIGURES	7
LIST OF TABLES	8
Chapter 2 OVERVIEW	9
Value Analysis	9
Volume Analysis	11
Chapter 3 WESTERN EUROPE BABY PERSONAL CARE - MARKET OVERVIEW	13
Value Analysis, US$ 2001-2006	13
Value Analysis, US$ 2006-2011	13
Volume Analysis, 2001-2006	16
Volume Analysis, 2006-2011	16
Company and Brand Share Analysis	19
Distribution Analysis	22
Chapter 4 LEADING COMPANY PROFILES	24
The Procter & Gamble	24
Chapter 5 CATEGORY ANALYSIS - DIAPERS	26
Value Analysis, US$ 2001-2006	26
Value Analysis, US$ 2006-2011	26
Volume Analysis, 2001-2006	29
Volume Analysis, 2006-2011	29
Company and Brand Share Analysis	32
Distribution Analysis	35
Chapter 6 CATEGORY ANALYSIS - BABY TOILETRIES	37
Value Analysis, US$ 2001-2006	37
Value Analysis, US$ 2006-2011	38
Volume Analysis, 2001-2006	41
Volume Analysis, 2006-2011	42
Company and Brand Share Analysis	45
Distribution Analysis	48
Chapter 7 RESEARCH METHODOLOGY	50
Methodology overview	50
Secondary research	51
Market modelling	52
Creating an initial data model	52
Revising the initial data model	52
Creating a final estimate	53
Creating demographic value splits	53
Primary research	53
Data finalisation	53
Ongoing research	54
Chapter 8 APPENDIX	55
Future readings	55
How to contact experts in your industry	55
List of Tables
Table 1: Baby Personal Care category definitions	4
Table 2: Baby Personal Care distribution channels	5
Table 3: Western Europe Baby Personal Care value (country-wise), 2001-2006 (US$ m, nominal prices)	9
Table 4: Western Europe Baby Personal Care value (country-wise) forecast, 2006-2011 (US$ m, nominal prices)	10
Table 5: Western Europe Baby Personal Care volume (country-wise), 2001-2006 (Units m)	11
Table 6: Western Europe Baby Personal Care volume (country-wise) forecast, 2006-2011 (Units m)	12
Table 7: Western Europe Baby Personal Care value, 2001-2006 (US$ m, nominal prices)	13
Table 8: Western Europe Baby Personal Care value forecast, 2006-2011 (US$ m, nominal prices)	13
Table 9: Western Europe Baby Personal Care volume, 2001-2006 (Units m)	16
Table 10: Western Europe Baby Personal Care volume forecast, 2006-2011 (Units m)	16
Table 11: Western Europe Baby Personal Care company share (Top 20 Companies) by value, 2005-2006 (%)	19
Table 12: Western Europe Baby Personal Care value, by company, 2005-2006 (US$ m, nominal prices)	20
Table 13: Western Europe Baby Personal Care distribution channels, by value, 2005-2006 (%)	22
Table 14: Western Europe Baby Personal Care value, by distribution channel, 2005-2006 (US$ m, nominal prices)	22
Table 15: The Procter & Gamble Key Facts	24
Table 16: Western Europe Diapers value, 2001-2006 (US$ m, nominal prices)	26
Table 17: Western Europe Diapers value forecast, 2006-2011 (US$ m, nominal prices)	26
Table 18: Western Europe Diapers volume, 2001-2006 (Units m)	29
Table 19: Western Europe Diapers volume forecast, 2006-2011 (Units m)	29
Table 20: Western Europe Diapers company share by value, 2005-2006 (%)	32
Table 21: Western Europe Diapers value, by company, 2005-2006 (US$ m, nominal prices)	33
Table 22: Western Europe Diapers distribution channels, by value, 2005-2006 (%)	35
Table 23: Western Europe Diapers value, by distribution channel, 2005-2006 (US$ m, nominal prices)	35
Table 24: Western Europe Baby Toiletries value, 2001-2006 (US$ m, nominal prices)	37
Table 25: Western Europe Baby Toiletries value forecast, 2006-2011 (US$ m, nominal prices)	38
Table 26: Western Europe Baby Toiletries volume, 2001-2006 (Units m)	41
Table 27: Western Europe Baby Toiletries volume forecast, 2006-2011 (Units m)	42
Table 28: Western Europe Baby Toiletries company share by value, 2005-2006 (%)	45
Table 29: Western Europe Baby Toiletries value, by company, 2005-2006 (US$ m, nominal prices)	46
Table 30: Western Europe Baby Toiletries distribution channels, by value, 2005-2006 (%)	48
Table 31: Western Europe Baby Toiletries value, by distribution channel, 2005-2006 (US$ m, nominal prices)	48
List of Figures
Figure 1: Western Europe Baby Personal Care value & value forecast, 2001-2011 (US$ m, nominal prices)	14
Figure 2: Western Europe Baby Personal Care category growth comparison, by value, 2001-2011	15
Figure 3: Western Europe Baby Personal Care volume & volume forecast, 2001-2011 (Units m)	17
Figure 4: Western Europe Baby Personal Care category growth comparison, by volume, 2001-2011	18
Figure 5: Western Europe Baby Personal Care company share (Top 5 companies), by value, 2005-2006 (%)	21
Figure 6: Western Europe Baby Personal Care distribution channels, by value, 2005-2006(%)	23
Figure 7: Western Europe Diapers value & value forecast, 2001-2011 (US$ m, nominal prices)	27
Figure 8: Western Europe Diapers category growth comparison, by value, 2001-2011	28
Figure 9: Western Europe Diapers volume & volume forecast, 2001-2011 (Units m)	30
Figure 10: Western Europe Diapers category growth comparison, by volume, 2001-2011	31
Figure 11: Western Europe Diapers company share, by value (Top 5 companies), 2005-2006 (%)	34
Figure 12: Western Europe Diapers distribution channels, by value, 2005-2006(%)	36
Figure 13: Western Europe Baby Toiletries value & value forecast, 2001-2011 (US$ m, nominal prices)	39
Figure 14: Western Europe Baby Toiletries category growth comparison, by value, 2001-2011	40
Figure 15: Western Europe Baby Toiletries volume & volume forecast, 2001-2011 (Units m)	43
Figure 16: Western Europe Baby Toiletries category growth comparison, by volume, 2001-2011	44
Figure 17: Western Europe Baby Toiletries company share, by value (Top 5 companies), 2005-2006 (%)	47
Figure 18: Western Europe Baby Toiletries distribution channels, by value, 2005-2006(%)	49
Figure 19: Annual data review process	51