发布时间：2008.3

摘要

Overview

Introduction

This databook is a detailed information resource covering all the key data points on Baby Personal Care in North America. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011 for 02 countries covered within the North America region.

Scope

• Contains 2 categories: Diapers and Baby Toiletries

• Provides market value, volume data by market, segment and sub segment.

Report Highlights

The North America Baby Personal Care market covering 02 countries, decreased between 2001-2006, growing at an average annual rate of 3.6%

The leading company in the market in 2006 was Kimberly-Clark Corporation. The second-largest player was Procter & Gamble with Johnson & Johnson is third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the Baby Personal Care markets.

• Understand consumers' consumption and expenditure patterns for the 02 countries covered.

• Understand the future direction of the market with reliable historical data and full five year forecasting.

目录及图表

Chapter 1 INTRODUCTION	2
What is this report about?	2
How to use this report	2
Market Definition	3
TABLE OF CONTENTS	6
LIST OF FIGURES	7
LIST OF TABLES	8
Chapter 2 OVERVIEW	9
Value Analysis	9
Volume Analysis	10
Chapter 3 NORTH AMERICA BABY PERSONAL CARE - MARKET OVERVIEW	11
Value Analysis, US$ 2001-2006	11
Value Analysis, US$ 2006-2011	11
Volume Analysis, 2001-2006	14
Volume Analysis, 2006-2011	14
Company and Brand Share Analysis	17
Distribution Analysis	19
Chapter 4 LEADING COMPANY PROFILES	21
Kimberly-Clark Corporation.	21
The Procter & Gamble	23
Chapter 5 CATEGORY ANALYSIS - DIAPERS	25
Value Analysis, US$ 2001-2006	25
Value Analysis, US$ 2006-2011	25
Volume Analysis, 2001-2006	28
Volume Analysis, 2006-2011	28
Company and Brand Share Analysis	31
Distribution Analysis	33
Chapter 6 CATEGORY ANALYSIS - BABY TOILETRIES	35
Value Analysis, US$ 2001-2006	35
Value Analysis, US$ 2006-2011	36
Volume Analysis, 2001-2006	39
Volume Analysis, 2006-2011	40
Company and Brand Share Analysis	43
Distribution Analysis	45
Chapter 7 RESEARCH METHODOLOGY	47
Methodology overview	47
Secondary research	48
Market modelling	49
Creating an initial data model	49
Revising the initial data model	49
Creating a final estimate	50
Creating demographic value splits	50
Primary research	50
Data finalisation	50
Ongoing research	51
Chapter 8 APPENDIX	52
Future readings	52
How to contact experts in your industry	52
List of Tables
Table 1: Baby Personal Care category definitions	4
Table 2: Baby Personal Care distribution channels	5
Table 3: North America Baby Personal Care value (country-wise), 2001-2006 (US$ m, nominal prices)	9
Table 4: North America Baby Personal Care value (country-wise) forecast, 2006-2011 (US$ m, nominal prices)	9
Table 5: North America Baby Personal Care volume (country-wise), 2001-2006 (Units m)	10
Table 6: North America Baby Personal Care volume (country-wise) forecast, 2006-2011 (Units m)	10
Table 7: North America Baby Personal Care value, 2001-2006 (US$ m, nominal prices)	11
Table 8: North America Baby Personal Care value forecast, 2006-2011 (US$ m, nominal prices)	11
Table 9: North America Baby Personal Care volume, 2001-2006 (Units m)	14
Table 10: North America Baby Personal Care volume forecast, 2006-2011 (Units m)	14
Table 11: North America Baby Personal Care company share by value, 2005-2006 (%)	17
Table 12: North America Baby Personal Care value, by company, 2005-2006 (US$ m, nominal prices)	17
Table 13: North America Baby Personal Care distribution channels, by value, 2005-2006 (%)	19
Table 14: North America Baby Personal Care value, by distribution channel, 2005-2006 (US$ m, nominal prices)	19
Table 15: Kimberly-Clark Corporation Key Facts	21
Table 16: The Procter & Gamble Key Facts	23
Table 17: North America Diapers value, 2001-2006 (US$ m, nominal prices)	25
Table 18: North America Diapers value forecast, 2006-2011 (US$ m, nominal prices)	25
Table 19: North America Diapers volume, 2001-2006 (Units m)	28
Table 20: North America Diapers volume forecast, 2006-2011 (Units m)	28
Table 21: North America Diapers company share by value, 2005-2006 (%)	31
Table 22: North America Diapers value, by company, 2005-2006 (US$ m, nominal prices)	31
Table 23: North America Diapers distribution channels, by value, 2005-2006 (%)	33
Table 24: North America Diapers value, by distribution channel, 2005-2006 (US$ m, nominal prices)	33
Table 25: North America Baby Toiletries value, 2001-2006 (US$ m, nominal prices)	35
Table 26: North America Baby Toiletries value forecast, 2006-2011 (US$ m, nominal prices)	36
Table 27: North America Baby Toiletries volume, 2001-2006 (Units m)	39
Table 28: North America Baby Toiletries volume forecast, 2006-2011 (Units m)	40
Table 29: North America Baby Toiletries company share by value, 2005-2006 (%)	43
Table 30: North America Baby Toiletries value, by company, 2005-2006 (US$ m, nominal prices)	43
Table 31: North America Baby Toiletries distribution channels, by value, 2005-2006 (%)	45
Table 32: North America Baby Toiletries value, by distribution channel, 2005-2006 (US$ m, nominal prices)	45
List of Figures
Figure 1: North America Baby Personal Care value & value forecast, 2001-2011 (US$ m, nominal prices)	12
Figure 2: North America Baby Personal Care category growth comparison, by value, 2001-2011	13
Figure 3: North America Baby Personal Care volume & volume forecast, 2001-2011 (Units m)	15
Figure 4: North America Baby Personal Care category growth comparison, by volume, 2001-2011	16
Figure 5: North America Baby Personal Care company share, by value, 2005-2006 (%)	18
Figure 6: North America Baby Personal Care distribution channels, by value, 2005-2006(%)	20
Figure 7: North America Diapers value & value forecast, 2001-2011 (US$ m, nominal prices)	26
Figure 8: North America Diapers category growth comparison, by value, 2001-2011	27
Figure 9: North America Diapers volume & volume forecast, 2001-2011 (Units m)	29
Figure 10: North America Diapers category growth comparison, by volume, 2001-2011	30
Figure 11: North America Diapers company share, by value, 2005-2006 (%)	32
Figure 12: North America Diapers distribution channels, by value, 2005-2006(%)	34
Figure 13: North America Baby Toiletries value & value forecast, 2001-2011 (US$ m, nominal prices)	37
Figure 14: North America Baby Toiletries category growth comparison, by value, 2001-2011	38
Figure 15: North America Baby Toiletries volume & volume forecast, 2001-2011 (Units m)	41
Figure 16: North America Baby Toiletries category growth comparison, by volume, 2001-2011	42
Figure 17: North America Baby Toiletries company share, by value , 2005-2006 (%)	44
Figure 18: North America Baby Toiletries distribution channels, by value, 2005-2006(%)	46
Figure 19: Annual data review process	48