发布时间：2008.3

摘要

Overview

Introduction

This databook is a detailed information resource covering all the key data points on Baby Personal Care in Eastern Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011 for 11 countries covered within the Eastern Europe region.

Scope

• Contains 2 categories: Diapers and Baby Toiletries

• Provides market value, volume data by market, segment and sub segment.

Report Highlights

The Eastern Europe Baby Personal Care market covering 11 countries, increased between 2001-2006, growing at an average annual rate of 3.1%

The leading company in the market in 2006 was Kimberly-Clark Corporation. The second-largest player was Procter & Gamble with Svenska Cellulosa Aktiebolaget SCA is third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the Baby Personal Care markets.

• Understand consumers' consumption and expenditure patterns for the 11 countries covered.

• Understand the future direction of the market with reliable historical data and full five year forecasting.

目录及图表

Chapter 1 INTRODUCTION	2
What is this report about?	2
How to use this report	2
Market Definition	3
TABLE OF CONTENTS	6
LIST OF FIGURES	7
LIST OF TABLES	8
Chapter 2 OVERVIEW	9
Value Analysis	9
Volume Analysis	10
Chapter 3 EASTERN EUROPE BABY PERSONAL CARE - MARKET OVERVIEW	11
Value Analysis, US$ 2001-2006	11
Value Analysis, US$ 2006-2011	11
Volume Analysis, 2001-2006	14
Volume Analysis, 2006-2011	14
Company and Brand Share Analysis	17
Distribution Analysis	20
Chapter 4 LEADING COMPANY PROFILES	22
Kimberly-Clark Corporation.	22
The Procter & Gamble	24
Chapter 5 CATEGORY ANALYSIS - DIAPERS	26
Value Analysis, US$ 2001-2006	26
Value Analysis, US$ 2006-2011	26
Volume Analysis, 2001-2006	29
Volume Analysis, 2006-2011	29
Company and Brand Share Analysis	32
Distribution Analysis	34
Chapter 6 CATEGORY ANALYSIS - BABY TOILETRIES	36
Value Analysis, US$ 2001-2006	36
Value Analysis, US$ 2006-2011	37
Volume Analysis, 2001-2006	40
Volume Analysis, 2006-2011	41
Company and Brand Share Analysis	44
Distribution Analysis	47
Chapter 7 RESEARCH METHODOLOGY	49
Methodology overview	49
Secondary research	50
Market modelling	51
Creating an initial data model	51
Revising the initial data model	51
Creating a final estimate	52
Creating demographic value splits	52
Primary research	52
Data finalisation	52
Ongoing research	53
Chapter 8 APPENDIX	54
Future readings	54
How to contact experts in your industry	54
List of Tables
Table 1: Baby Personal Care category definitions	4
Table 2: Baby Personal Care distribution channels	5
Table 3: Eastern Europe Baby Personal Care value (country-wise), 2001-2006 (US$ m, nominal prices)	9
Table 4: Eastern Europe Baby Personal Care value (country-wise) forecast, 2006-2011 (US$ m, nominal prices)	9
Table 5: Eastern Europe Baby Personal Care volume (country-wise), 2001-2006 (Units m)	10
Table 6: Eastern Europe Baby Personal Care volume (country-wise) forecast, 2006-2011 (Units m)	10
Table 7: Eastern Europe Baby Personal Care value, 2001-2006 (US$ m, nominal prices)	11
Table 8: Eastern Europe Baby Personal Care value forecast, 2006-2011 (US$ m, nominal prices)	11
Table 9: Eastern Europe Baby Personal Care volume, 2001-2006 (Units m)	14
Table 10: Eastern Europe Baby Personal Care volume forecast, 2006-2011 (Units m)	14
Table 11: Eastern Europe Baby Personal Care company share by value, 2005-2006 (%)	17
Table 12: Eastern Europe Baby Personal Care value, by company, 2005-2006 (US$ m, nominal prices)	18
Table 13: Eastern Europe Baby Personal Care distribution channels, by value, 2005-2006 (%)	20
Table 14: Eastern Europe Baby Personal Care value, by distribution channel, 2005-2006 (US$ m, nominal prices)	20
Table 15: Kimberly-Clark Corporation Key Facts	22
Table 16: The Procter & Gamble Key Facts	24
Table 17: Eastern Europe Diapers value, 2001-2006 (US$ m, nominal prices)	26
Table 18: Eastern Europe Diapers value forecast, 2006-2011 (US$ m, nominal prices)	26
Table 19: Eastern Europe Diapers volume, 2001-2006 (Units m)	29
Table 20: Eastern Europe Diapers volume forecast, 2006-2011 (Units m)	29
Table 21: Eastern Europe Diapers company share by value, 2005-2006 (%)	32
Table 22: Eastern Europe Diapers value, by company, 2005-2006 (US$ m, nominal prices)	32
Table 23: Eastern Europe Diapers distribution channels, by value, 2005-2006 (%)	34
Table 24: Eastern Europe Diapers value, by distribution channel, 2005-2006 (US$ m, nominal prices)	34
Table 25: Eastern Europe Baby Toiletries value, 2001-2006 (US$ m, nominal prices)	36
Table 26: Eastern Europe Baby Toiletries value forecast, 2006-2011 (US$ m, nominal prices)	37
Table 27: Eastern Europe Baby Toiletries volume, 2001-2006 (Units m)	40
Table 28: Eastern Europe Baby Toiletries volume forecast, 2006-2011 (Units m)	41
Table 29: Eastern Europe Baby Toiletries company share by value, 2005-2006 (%)	44
Table 30: Eastern Europe Baby Toiletries value, by company, 2005-2006 (US$ m, nominal prices)	45
Table 31: Eastern Europe Baby Toiletries distribution channels, by value, 2005-2006 (%)	47
Table 32: Eastern Europe Baby Toiletries value, by distribution channel, 2005-2006 (US$ m, nominal prices)	47
List of Figures
Figure 1: Eastern Europe Baby Personal Care value & value forecast, 2001-2011 (US$ m, nominal prices)	12
Figure 2: Eastern Europe Baby Personal Care category growth comparison, by value, 2001-2011	13
Figure 3: Eastern Europe Baby Personal Care volume & volume forecast, 2001-2011 (Units m)	15
Figure 4: Eastern Europe Baby Personal Care category growth comparison, by volume, 2001-2011	16
Figure 5: Eastern Europe Baby Personal Care company share (Top 5 companies), by value, 2005-2006 (%)	19
Figure 6: Eastern Europe Baby Personal Care distribution channels, by value, 2005-2006(%)	21
Figure 7: Eastern Europe Diapers value & value forecast, 2001-2011 (US$ m, nominal prices)	27
Figure 8: Eastern Europe Diapers category growth comparison, by value, 2001-2011	28
Figure 9: Eastern Europe Diapers volume & volume forecast, 2001-2011 (Units m)	30
Figure 10: Eastern Europe Diapers category growth comparison, by volume, 2001-2011	31
Figure 11: Eastern Europe Diapers company share, by value, 2005-2006 (%)	33
Figure 12: Eastern Europe Diapers distribution channels, by value, 2005-2006(%)	35
Figure 13: Eastern Europe Baby Toiletries value & value forecast, 2001-2011 (US$ m, nominal prices)	38
Figure 14: Eastern Europe Baby Toiletries category growth comparison, by value, 2001-2011	39
Figure 15: Eastern Europe Baby Toiletries volume & volume forecast, 2001-2011 (Units m)	42
Figure 16: Eastern Europe Baby Toiletries category growth comparison, by volume, 2001-2011	43
Figure 17: Eastern Europe Baby Toiletries company share, by value (Top 5 companies), 2005-2006 (%)	46
Figure 18: Eastern Europe Baby Toiletries distribution channels, by value, 2005-2006(%)	48
Figure 19: Annual data review process	50