发布时间: 2007.12

摘要

This databook is a detailed information resource covering all the key data points on Haircare in Argentina. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this title

- Contains information on 5 categories: Conditioner, Hair colorants, Perms & relaxers, Shampoo and Styling agents.

- Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

- Includes company and brand share data by categories.

Highlights of this title

The market for Haircare in Argentina increased between 2001-2006, growing at an average annual rate of 6.1%.

The leading company in the market in 2006 was Unilever. The second-largest player was Procter & Gamble with Henkel KGaA in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Haircare markets.

- Understand consumers consumption and expenditure patterns.

- Understand the future direction of the market with reliable historical data and full five year forecasting.

正文目录

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2001-2006 25
Value Analysis, 2006-2011 26
Value Analysis, US$ 2001-2006 29
Value Analysis, US$ 2006-2011 30
Volume Analysis, 2001-2006 32
Volume Analysis, 2006-2011 33
Company and Brand Share Analysis 36
Distribution Analysis 45
Expenditure & consumption per capita 46
Chapter 4 LEADING COMPANY PROFILES 50
Unilever 50
Procter & Gamble Company, The 52
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 54
Value Analysis, 2001-2006 54
Value Analysis, 2006-2011 55
Value Analysis, US$ 2001-2006 57
Value Analysis, US$ 2006-2011 57
Volume Analysis, 2001-2006 59
Volume Analysis, 2006-2011 60
Company and Brand Share Analysis 62
Distribution Analysis 65
Expenditure & consumption per capita 67
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 73
Value Analysis, US$ 2006-2011 74
Volume Analysis, 2001-2006 76
Volume Analysis, 2006-2011 77
Company and Brand Share Analysis 79
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 88
Value Analysis, 2001-2006 88
Value Analysis, 2006-2011 89
Value Analysis, US$ 2001-2006 91
Value Analysis, US$ 2006-2011 91
Volume Analysis, 2001-2006 93
Volume Analysis, 2006-2011 94
Company and Brand Share Analysis 96
Distribution Analysis 99
Expenditure & consumption per capita 101
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 104
Value Analysis, 2001-2006 104
Value Analysis, 2006-2011 105
Value Analysis, US$ 2001-2006 107
Value Analysis, US$ 2006-2011 108
Volume Analysis, 2001-2006 110
Volume Analysis, 2006-2011 111
Company and Brand Share Analysis 113
Distribution Analysis 117
Expenditure & consumption per capita 119
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 125
Value Analysis, 2001-2006 125
Value Analysis, 2006-2011 126
Value Analysis, US$ 2001-2006 128
Value Analysis, US$ 2006-2011 129
Volume Analysis, 2001-2006 131
Volume Analysis, 2006-2011 132
Company and Brand Share Analysis 134
Distribution Analysis 138
Expenditure & consumption per capita 140
Chapter 10 COUNTRY COMPARISON 146
Value 146
Volume 151
Market Share 156
Chapter 11 NEW PRODUCT DEVELOPMENT 157
Product launches over time 157
Recent product launches 159
Chapter 12 ARGENTINA SOCIOECONOMIC PROFILE 160
Country Overview 160
Key Facts 161
Political Overview 162
Argentina Economic Overview 163
Chapter 13 ARGENTINA MACROECONOMIC PROFILE 164
Macroeconomic Indicators 164
Chapter 14 RESEARCH METHODOLOGY 171
Methodology overview 171
Secondary research 172
Market modelling 173
Primary research 174
Data finalisation 174
Ongoing research 175
Chapter 15 APPENDIX 176
Future readings 176
How to contact experts in your industry 176

图表目录

LIST OF FIGURES
Figure 1: Argentina Haircare value & value forecast, 2001-2011 (ARP m, nominal prices) 28
Figure 2: Argentina Haircare category growth comparison, by value, 2001-2011 31
Figure 3: Argentina Haircare volume & volume forecast, 2001-2011 (Units m) 34
Figure 4: Argentina Haircare category growth comparison, by volume, 2001-2011 35
Figure 5: Argentina Haircare company share, by value, 2005-2006 (%) 42
Figure 6: Argentina Conditioner value & value forecast, 2001-2011 (ARP m, nominal prices) 56
Figure 7: Argentina Conditioner category growth comparison, by value, 2001-2011 58
Figure 8: Argentina Conditioner volume & volume forecast, 2001-2011 (Units m) 61
Figure 9: Argentina Conditioner category growth comparison, by volume, 2001-2011 61
Figure 10: Argentina Conditioner company share, by value, 2005-2006 (%) 63
Figure 11: Argentina Conditioner distribution channels, by value, 2005-2006(ARP m, nominal prices) 66
Figure 12: Argentina Shampoo value & value forecast, 2001-2011 (ARP m, nominal prices) 72
Figure 13: Argentina Shampoo category growth comparison, by value, 2001-2011 75
Figure 14: Argentina Shampoo volume & volume forecast, 2001-2011 (Units m) 78
Figure 15: Argentina Shampoo category growth comparison, by volume, 2001-2011 78
Figure 16: Argentina Shampoo company share, by value, 2005-2006 (%) 81
Figure 17: Argentina Shampoo distribution channels, by value, 2005-2006(ARP m, nominal prices) 84
Figure 18: Argentina Perms & relaxers value & value forecast, 2001-2011 (ARP m, nominal prices) 90
Figure 19: Argentina Perms & relaxers category growth comparison, by value, 2001-2011 92
Figure 20: Argentina Perms & relaxers volume & volume forecast, 2001-2011 (Units m) 95
Figure 21: Argentina Perms & relaxers category growth comparison, by volume, 2001-2011 95
Figure 22: Argentina Perms & relaxers company share, by value, 2005-2006 (%) 97
Figure 23: Argentina Perms & relaxers distribution channels, by value, 2005-2006(ARP m, nominal prices) 100
Figure 24: Argentina Styling agents value & value forecast, 2001-2011 (ARP m, nominal prices) 106
Figure 25: Argentina Styling agents category growth comparison, by value, 2001-2011 109
Figure 26: Argentina Styling agents volume & volume forecast, 2001-2011 (Units m) 112
Figure 27: Argentina Styling agents category growth comparison, by volume, 2001-2011 112
Figure 28: Argentina Styling agents company share, by value, 2005-2006 (%) 115
Figure 29: Argentina Styling agents distribution channels, by value, 2005-2006(ARP m, nominal prices) 118
Figure 30: Argentina Hair colorants value & value forecast, 2001-2011 (ARP m, nominal prices) 127
Figure 31: Argentina Hair colorants category growth comparison, by value, 2001-2011 130
Figure 32: Argentina Hair colorants volume & volume forecast, 2001-2011 (Units m) 133
Figure 33: Argentina Hair colorants category growth comparison, by volume, 2001-2011 133
Figure 34: Argentina Hair colorants company share, by value, 2005-2006 (%) 136
Figure 35: Argentina Hair colorants distribution channels, by value, 2005-2006(ARP m, nominal prices) 139
Figure 36: Global Haircare market split (value terms, 2006) - Top 5 countries 147
Figure 37: Global Haircare market value, 2001 - 2006 (Top 5 countries) 150
Figure 38: Global Haircare market split (volume terms, 2006) - Top 5 countries 152
Figure 39: Global Haircare market volume, 2001 - 2006 (Top 5 countries) 155
Figure 40: Map of Argentina 161
Figure 41: Annual data review process 172


LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Argentina Haircare value, 2001-2006 (ARP m, nominal prices) 25
Table 4: Argentina Haircare value forecast, 2006-2011 (ARP m, nominal prices) 27
Table 5: Argentina Haircare value, 2001-2006 (US$ m nominal prices) 29
Table 6: Argentina Haircare value forecast, 2006-2011 (US$ m nominal prices) 30
Table 7: Argentina Haircare volume, 2001-2006 (Units m) 32
Table 8: Argentina Haircare volume forecast, 2006-2011 (Units m) 33
Table 9: Argentina Haircare brand share, by value, 2005-2006 (%) 37
Table 10: Argentina Haircare value, by brand 2005-2006 (ARP m nominal prices) 40
Table 11: Argentina Haircare company share by value, 2005-2006 (%) 43
Table 12: Argentina Haircare value, by company, 2005-2006 (ARP m nominal prices) 44
Table 13: Argentina Haircare distribution channels, by value, 2005-2006 (%) 45
Table 14: Argentina Haircare value, by distribution channel, 2005-2006 (ARP m nominal prices) 45
Table 15: Argentina Haircare expenditure per capita, 2001-2006 (ARP, nominal prices) 46
Table 16: Argentina Haircare forecast expenditure per capita, 2006-2011 (ARP, nominal prices) 47
Table 17: Argentina Haircare expenditure per capita, 2001-2006 (US$ nominal prices) 47
Table 18: Argentina Haircare forecast expenditure per capita, 2006-2011 (US$ nominal prices) 48
Table 19: Argentina Haircare consumption per capita, 2001-2006 (Units) 48
Table 20: Argentina Haircare forecast consumption per capita, 2006-2011 (Units) 49
Table 21: Unilever Key Facts 50
Table 22: Procter & Gamble Company, The Key Facts 52
Table 23: Argentina Conditioner value, 2001-2006 (ARP m, nominal prices) 54
Table 24: Argentina Conditioner value forecast, 2006-2011 (ARP m, nominal prices) 55
Table 25: Argentina Conditioner value, 2001-2006 (US$ m nominal prices) 57
Table 26: Argentina Conditioner value forecast, 2006-2011 (US$ m nominal prices) 57
Table 27: Argentina Conditioner volume, 2001-2006 (Units m) 59
Table 28: Argentina Conditioner volume forecast, 2006-2011 (Units m) 60
Table 29: Argentina Conditioner brand share, by value, 2005-2006 (%) 62
Table 30: Argentina Conditioner value, by brand 2005-2006 (ARP m nominal prices) 62
Table 31: Argentina Conditioner company share by value, 2005-2006 (%) 64
Table 32: Argentina Conditioner value, by company, 2005-2006 (ARP m nominal prices) 64
Table 33: Argentina Conditioner distribution channels, by value, 2005-2006 (%) 65
Table 34: Argentina Conditioner value, by distribution channel, 2005-2006 (ARP m nominal prices) 65
Table 35: Argentina Conditioner expenditure per capita, 2001-2006 (ARP, nominal prices) 67
Table 36: Argentina Conditioner forecast expenditure per capita, 2006-2011 (ARP, nominal prices) 67
Table 37: Argentina Conditioner expenditure per capita, 2001-2006 (US$ nominal prices) 68
Table 38: Argentina Conditioner forecast expenditure per capita, 2006-2011 (US$ nominal prices) 68
Table 39: Argentina Conditioner consumption per capita, 2001-2006 (Units) 69
Table 40: Argentina Conditioner forecast consumption per capita, 2006-2011 (Units) 69
Table 41: Argentina Shampoo value, 2001-2006 (ARP m, nominal prices) 70
Table 42: Argentina Shampoo value forecast, 2006-2011 (ARP m, nominal prices) 71
Table 43: Argentina Shampoo value, 2001-2006 (US$ m nominal prices) 73
Table 44: Argentina Shampoo value forecast, 2006-2011 (US$ m nominal prices) 74
Table 45: Argentina Shampoo volume, 2001-2006 (Units m) 76
Table 46: Argentina Shampoo volume forecast, 2006-2011 (Units m) 77
Table 47: Argentina Shampoo brand share, by value, 2005-2006 (%) 79
Table 48: Argentina Shampoo value, by brand 2005-2006 (ARP m nominal prices) 80
Table 49: Argentina Shampoo company share by value, 2005-2006 (%) 82
Table 50: Argentina Shampoo value, by company, 2005-2006 (ARP m nominal prices) 82
Table 51: Argentina Shampoo distribution channels, by value, 2005-2006 (%) 83
Table 52: Argentina Shampoo value, by distribution channel, 2005-2006 (ARP m nominal prices) 83
Table 53: Argentina Shampoo expenditure per capita, 2001-2006 (ARP, nominal prices) 85
Table 54: Argentina Shampoo forecast expenditure per capita, 2006-2011 (ARP, nominal prices) 85
Table 55: Argentina Shampoo expenditure per capita, 2001-2006 (US$ nominal prices) 86
Table 56: Argentina Shampoo forecast expenditure per capita, 2006-2011 (US$ nominal prices) 86
Table 57: Argentina Shampoo consumption per capita, 2001-2006 (Units) 87
Table 58: Argentina Shampoo forecast consumption per capita, 2006-2011 (Units) 87
Table 59: Argentina Perms & relaxers value, 2001-2006 (ARP m, nominal prices) 88
Table 60: Argentina Perms & relaxers value forecast, 2006-2011 (ARP m, nominal prices) 89
Table 61: Argentina Perms & relaxers value, 2001-2006 (US$ m nominal prices) 91
Table 62: Argentina Perms & relaxers value forecast, 2006-2011 (US$ m nominal prices) 91
Table 63: Argentina Perms & relaxers volume, 2001-2006 (Units m) 93
Table 64: Argentina Perms & relaxers volume forecast, 2006-2011 (Units m) 94
Table 65: Argentina Perms & relaxers brand share, by value, 2005-2006 (%) 96
Table 66: Argentina Perms & relaxers value, by brand 2005-2006 (ARP m nominal prices) 96
Table 67: Argentina Perms & relaxers company share by value, 2005-2006 (%) 98
Table 68: Argentina Perms & relaxers value, by company, 2005-2006 (ARP m nominal prices) 98
Table 69: Argentina Perms & relaxers distribution channels, by value, 2005-2006 (%) 99
Table 70: Argentina Perms & relaxers value, by distribution channel, 2005-2006 (ARP m nominal prices) 99
Table 71: Argentina Perms & relaxers expenditure per capita, 2001-2006 (ARP, nominal prices) 101
Table 72: Argentina Perms & relaxers forecast expenditure per capita, 2006-2011 (ARP, nominal prices) 101
Table 73: Argentina Perms & relaxers expenditure per capita, 2001-2006 (US$ nominal prices) 102
Table 74: Argentina Perms & relaxers forecast expenditure per capita, 2006-2011 (US$ nominal prices) 102
Table 75: Argentina Perms & relaxers consumption per capita, 2001-2006 (Units) 103
Table 76: Argentina Perms & relaxers forecast consumption per capita, 2006-2011 (Units) 103
Table 77: Argentina Styling agents value, 2001-2006 (ARP m, nominal prices) 104
Table 78: Argentina Styling agents value forecast, 2006-2011 (ARP m, nominal prices) 105
Table 79: Argentina Styling agents value, 2001-2006 (US$ m nominal prices) 107
Table 80: Argentina Styling agents value forecast, 2006-2011 (US$ m nominal prices) 108
Table 81: Argentina Styling agents volume, 2001-2006 (Units m) 110
Table 82: Argentina Styling agents volume forecast, 2006-2011 (Units m) 111
Table 83: Argentina Styling agents brand share, by value, 2005-2006 (%) 113
Table 84: Argentina Styling agents value, by brand 2005-2006 (ARP m nominal prices) 114
Table 85: Argentina Styling agents company share by value, 2005-2006 (%) 116
Table 86: Argentina Styling agents value, by company, 2005-2006 (ARP m nominal prices) 116
Table 87: Argentina Styling agents distribution channels, by value, 2005-2006 (%) 117
Table 88: Argentina Styling agents value, by distribution channel, 2005-2006 (ARP m nominal prices) 117
Table 89: Argentina Styling agents expenditure per capita, 2001-2006 (ARP, nominal prices) 119
Table 90: Argentina Styling agents forecast expenditure per capita, 2006-2011 (ARP, nominal prices) 120
Table 91: Argentina Styling agents expenditure per capita, 2001-2006 (US$ nominal prices) 121
Table 92: Argentina Styling agents forecast expenditure per capita, 2006-2011 (US$ nominal prices) 122
Table 93: Argentina Styling agents consumption per capita, 2001-2006 (Units) 123
Table 94: Argentina Styling agents forecast consumption per capita, 2006-2011 (Units) 124
Table 95: Argentina Hair colorants Cleaners value, 2001-2006 (ARP m, nominal prices) 125
Table 96: Argentina Hair colorants Cleaners value forecast, 2006-2011 (ARP m, nominal prices) 126
Table 97: Argentina Hair colorants Cleaners value, 2001-2006 (US$ m nominal prices) 128
Table 98: Argentina Hair colorants Cleaners value forecast, 2006-2011 (US$ m nominal prices) 129
Table 99: Argentina Hair colorants Cleaners volume, 2001-2006 (Units m) 131
Table 100: Argentina Hair colorants Cleaners volume forecast, 2006-2011 (Units m) 132
Table 101: Argentina Hair colorants Cleaners brand share, by value, 2005-2006 (%) 134
Table 102: Argentina Hair colorants Cleaners value, by brand 2005-2006 (ARP m nominal prices) 135
Table 103: Argentina Hair colorants Cleaners company share by value, 2005-2006 (%) 137
Table 104: Argentina Hair colorants Cleaners value, by company, 2005-2006 (ARP m nominal prices) 137
Table 105: Argentina Hair colorants Cleaners distribution channels, by value, 2005-2006 (%) 138
Table 106: Argentina Hair colorants Cleaners value, by distribution channel, 2005-2006 (ARP m nominal prices) 138
Table 107: Argentina Hair colorants Cleaners expenditure per capita, 2001-2006 (ARP, nominal prices) 140
Table 108: Argentina Hair colorants Cleaners forecast expenditure per capita, 2006-2011 (ARP, nominal prices) 141
Table 109: Argentina Hair colorants Cleaners expenditure per capita, 2001-2006 (US$ nominal prices) 142
Table 110: Argentina Hair colorants Cleaners forecast expenditure per capita, 2006-2011 (US$ nominal prices) 143
Table 111: Argentina Hair colorants Cleaners consumption per capita, 2001-2006 (Units) 144
Table 112: Argentina Hair colorants forecast consumption per capita, 2006-2011 (Units) 145
Table 113: Global Haircare market value, 2006 146
Table 114: Global Haircare market split (value terms (US$ m), 2006) - Top 5 countries 149
Table 115: Global Haircare market volume, 2006 151
Table 116: Global Haircare market split (volume terms, 2006) - Top 5 countries 154
Table 117: Leading players - Top 5 countries 156
Table 118: Argentina Haircare new product launches (reports) and SKUs, by company (Top 5 companies), 2006 157
Table 119: Argentina Haircare new product launches (reports), by flavor and fragrances, 2006 158
Table 120: Argentina Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 158
Table 121: Argentina Haircare new product launches (reports), by Package tags or Claims , 2006 159
Table 122: Argentina Haircare new product launches (reports) - Recent 5 launches 159
Table 123: Argentina Key Facts 161
Table 124: Argentina population, by age group, 2000-2005 (millions) 164
Table 125: Argentina population forecast, by age group, 2005-2010 (millions) 165
Table 126: Argentina population, by gender, 2000-2005 (millions) 165
Table 127: Argentina population forecast, by gender, 2005-2010 (millions) 166
Table 128: Argentina real GDP, 2000-2005 (ARP bn, 2005 prices) 166
Table 129: Argentina real GDP forecast, 2005-2010 (ARP bn, 2005 prices) 167
Table 130: Argentina nominal GDP, 2000-2005 (ARP bn, nominal prices) 167
Table 131: Argentina real GDP, 2000-2005 (US$ bn, 2005 prices) 168
Table 132: Argentina real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 168
Table 133: Argentina consumer price index, 2000-2005 (2000=100) 169
Table 134: Argentina consumer price index, 2005-2010 (2000=100) 169
Table 135: Argentina exchange rate, 2000-2005 170