发布时间: 2007.12

摘要

This databook is a detailed information resource covering all the key data points on Haircare in Bulgaria. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this title

- Contains information on 5 categories: Conditioner, Hair colorants, Perms & relaxers, Shampoo and Styling agents.

- Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

- Includes company and brand share data by categories.

Highlights of this title

The market for Haircare in Bulgaria increased between 2001-2006, growing at an average annual rate of 17.9%.

The leading company in the market in 2006 was Procter & Gamble. The second-largest player was Alen Mak with Schwarzkopf in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Haircare markets.

- Understand consumers consumption and expenditure patterns.

- Understand the future direction of the market with reliable historical data and full five year forecasting.

正文目录

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 23
Value Analysis, 2001-2006 23
Value Analysis, 2006-2011 24
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 28
Volume Analysis, 2001-2006 30
Volume Analysis, 2006-2011 31
Company and Brand Share Analysis 34
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 43
Procter & Gamble 43
LOreal S.A. 45
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 47
Value Analysis, 2001-2006 47
Value Analysis, 2006-2011 48
Value Analysis, US$ 2001-2006 50
Value Analysis, US$ 2006-2011 50
Volume Analysis, 2001-2006 52
Volume Analysis, 2006-2011 53
Company and Brand Share Analysis 56
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 62
Value Analysis, 2001-2006 62
Value Analysis, 2006-2011 63
Value Analysis, US$ 2001-2006 65
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 68
Volume Analysis, 2006-2011 69
Company and Brand Share Analysis 72
Expenditure & consumption per capita 75
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 79
Value Analysis, 2001-2006 79
Value Analysis, 2006-2011 80
Value Analysis, US$ 2001-2006 82
Value Analysis, US$ 2006-2011 82
Volume Analysis, 2001-2006 84
Volume Analysis, 2006-2011 85
Company and Brand Share Analysis 88
Expenditure & consumption per capita 91
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 94
Value Analysis, 2001-2006 94
Value Analysis, 2006-2011 95
Value Analysis, US$ 2001-2006 97
Value Analysis, US$ 2006-2011 98
Volume Analysis, 2001-2006 100
Volume Analysis, 2006-2011 101
Company and Brand Share Analysis 104
Expenditure & consumption per capita 107
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 113
Value Analysis, 2001-2006 113
Value Analysis, 2006-2011 114
Value Analysis, US$ 2001-2006 116
Value Analysis, US$ 2006-2011 117
Volume Analysis, 2001-2006 119
Volume Analysis, 2006-2011 120
Company and Brand Share Analysis 123
Expenditure & consumption per capita 126
Chapter 10 COUNTRY COMPARISON 132
Value 132
Volume 137
Market Share 142
Chapter 11 NEW PRODUCT DEVELOPMENT 143
Product launches over time 143
Recent product launches 144
Chapter 12 BULGARIA SOCIOECONOMIC PROFILE 145
Country Overview 145
Key Facts 146
Political Overview 147
Bulgaria Economic Overview 148
Chapter 13 BULGARIA MACROECONOMIC PROFILE 149
Macroeconomic Indicators 149
Chapter 14 RESEARCH METHODOLOGY 154
Methodology overview 154
Secondary research 155
Market modelling 156
Primary research 157
Data finalisation 158
Ongoing research 158
Chapter 15 APPENDIX 159
Future readings 159
How to contact experts in your industry 159

图表目录

LIST OF FIGURES
Figure 1: Bulgaria Haircare value & value forecast, 2001-2011 (LEV m, nominal prices) 26
Figure 2: Bulgaria Haircare category growth comparison, by value, 2001-2011 29
Figure 3: Bulgaria Haircare volume & volume forecast, 2001-2011 (Units m) 32
Figure 4: Bulgaria Haircare category growth comparison, by volume, 2001-2011 33
Figure 5: Bulgaria Haircare company share, by value, 2005-2006 (%) 36
Figure 6: Bulgaria Conditioner value & value forecast, 2001-2011 (LEV m, nominal prices) 49
Figure 7: Bulgaria Conditioner category growth comparison, by value, 2001-2011 51
Figure 8: Bulgaria Conditioner volume & volume forecast, 2001-2011 (Units m) 54
Figure 9: Bulgaria Conditioner category growth comparison, by volume, 2001-2011 55
Figure 10: Bulgaria Conditioner company share, by value, 2005-2006 (%) 57
Figure 11: Bulgaria Shampoo value & value forecast, 2001-2011 (LEV m, nominal prices) 64
Figure 12: Bulgaria Shampoo category growth comparison, by value, 2001-2011 67
Figure 13: Bulgaria Shampoo volume & volume forecast, 2001-2011 (Units m) 70
Figure 14: Bulgaria Shampoo category growth comparison, by volume, 2001-2011 71
Figure 15: Bulgaria Shampoo company share, by value, 2005-2006 (%) 73
Figure 16: Bulgaria Perms & relaxers value & value forecast, 2001-2011 (LEV m, nominal prices) 81
Figure 17: Bulgaria Perms & relaxers category growth comparison, by value, 2001-2011 83
Figure 18: Bulgaria Perms & relaxers volume & volume forecast, 2001-2011 (Units m) 86
Figure 19: Bulgaria Perms & relaxers category growth comparison, by volume, 2001-2011 87
Figure 20: Bulgaria Perms & relaxers company share, by value, 2005-2006 (%) 89
Figure 21: Bulgaria Styling agents value & value forecast, 2001-2011 (LEV m, nominal prices) 96
Figure 22: Bulgaria Styling agents category growth comparison, by value, 2001-2011 99
Figure 23: Bulgaria Styling agents volume & volume forecast, 2001-2011 (Units m) 102
Figure 24: Bulgaria Styling agents category growth comparison, by volume, 2001-2011 103
Figure 25: Bulgaria Styling agents company share, by value, 2005-2006 (%) 105
Figure 26: Bulgaria Hair colorants value & value forecast, 2001-2011 (LEV m, nominal prices) 115
Figure 27: Bulgaria Hair colorants category growth comparison, by value, 2001-2011 118
Figure 28: Bulgaria Hair colorants volume & volume forecast, 2001-2011 (Units m) 121
Figure 29: Bulgaria Hair colorants category growth comparison, by volume, 2001-2011 122
Figure 30: Bulgaria Hair colorants company share, by value, 2005-2006 (%) 124
Figure 31: Global Haircare market split (value terms, 2006) - Top 5 countries 133
Figure 32: Global Haircare market value, 2001 - 2006 (Top 5 countries) 136
Figure 33: Global Haircare market split (volume terms, 2006) - Top 5 countries 138
Figure 34: Global Haircare market volume, 2001 - 2006 (Top 5 countries) 141
Figure 35: Map of Bulgaria 146
Figure 36: Annual data review process 155


LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Bulgaria Haircare value, 2001-2006 (LEV m, nominal prices) 23
Table 4: Bulgaria Haircare value forecast, 2006-2011 (LEV m, nominal prices) 25
Table 5: Bulgaria Haircare value, 2001-2006 (US$ m, nominal prices) 27
Table 6: Bulgaria Haircare value forecast, 2006-2011 (US$ m, nominal prices) 28
Table 7: Bulgaria Haircare volume, 2001-2006 (Units m) 30
Table 8: Bulgaria Haircare volume forecast, 2006-2011 (Units m) 31
Table 9: Bulgaria Haircare brand share, by value, 2005-2006 (%) 34
Table 10: Bulgaria Haircare value, by brand 2005-2006 (LEV m, nominal prices) 35
Table 11: Bulgaria Haircare company share by value, 2005-2006 (%) 37
Table 12: Bulgaria Haircare value, by company, 2005-2006 (LEV m, nominal prices) 38
Table 13: Bulgaria Haircare expenditure per capita, 2001-2006 (LEV, nominal prices) 39
Table 14: Bulgaria Haircare forecast expenditure per capita, 2006-2011 (LEV, nominal prices) 40
Table 15: Bulgaria Haircare expenditure per capita, 2001-2006 (US$, nominal prices) 40
Table 16: Bulgaria Haircare forecast expenditure per capita, 2006-2011 (US$, nominal prices) 41
Table 17: Bulgaria Haircare consumption per capita, 2001-2006 (Units) 41
Table 18: Bulgaria Haircare forecast consumption per capita, 2006-2011 (Units) 42
Table 19: Procter & Gamble Key Facts 43
Table 20: LOreal S.A Key Facts 45
Table 21: Bulgaria Conditioner value, 2001-2006 (LEV m, nominal prices) 47
Table 22: Bulgaria Conditioner value forecast, 2006-2011 (LEV m, nominal prices) 48
Table 23: Bulgaria Conditioner value, 2001-2006 (US$ m, nominal prices) 50
Table 24: Bulgaria Conditioner value forecast, 2006-2011 (US$ m, nominal prices) 50
Table 25: Bulgaria Conditioner volume, 2001-2006 (Units m) 52
Table 26: Bulgaria Conditioner volume forecast, 2006-2011 (Units m) 53
Table 27: Bulgaria Conditioner brand share, by value, 2005-2006 (%) 56
Table 28: Bulgaria Conditioner value, by brand 2005-2006 (LEV m, nominal prices) 56
Table 29: Bulgaria Conditioner company share by value, 2005-2006 (%) 58
Table 30: Bulgaria Conditioner value, by company, 2005-2006 (LEV m, nominal prices) 58
Table 31: Bulgaria Conditioner expenditure per capita, 2001-2006 (LEV, nominal prices) 59
Table 32: Bulgaria Conditioner forecast expenditure per capita, 2006-2011 (LEV, nominal prices) 59
Table 33: Bulgaria Conditioner expenditure per capita, 2001-2006 (US$, nominal prices) 60
Table 34: Bulgaria Conditioner forecast expenditure per capita, 2006-2011 (US$, nominal prices) 60
Table 35: Bulgaria Conditioner consumption per capita, 2001-2006 (Units) 61
Table 36: Bulgaria Conditioner forecast consumption per capita, 2006-2011 (Units) 61
Table 37: Bulgaria Shampoo value, 2001-2006 (LEV m, nominal prices) 62
Table 38: Bulgaria Shampoo value forecast, 2006-2011 (LEV m, nominal prices) 63
Table 39: Bulgaria Shampoo value, 2001-2006 (US$ m, nominal prices) 65
Table 40: Bulgaria Shampoo value forecast, 2006-2011 (US$ m, nominal prices) 66
Table 41: Bulgaria Shampoo volume, 2001-2006 (Units m) 68
Table 42: Bulgaria Shampoo volume forecast, 2006-2011 (Units m) 69
Table 43: Bulgaria Shampoo brand share, by value, 2005-2006 (%) 72
Table 44: Bulgaria Shampoo value, by brand 2005-2006 (LEV m, nominal prices) 72
Table 45: Bulgaria Shampoo company share by value, 2005-2006 (%) 74
Table 46: Bulgaria Shampoo value, by company, 2005-2006 (LEV m, nominal prices) 74
Table 47: Bulgaria Shampoo expenditure per capita, 2001-2006 (LEV, nominal prices) 75
Table 48: Bulgaria Shampoo forecast expenditure per capita, 2006-2011 (LEV, nominal prices) 76
Table 49: Bulgaria Shampoo expenditure per capita, 2001-2006 (US$, nominal prices) 77
Table 50: Bulgaria Shampoo forecast expenditure per capita, 2006-2011 (US$, nominal prices) 77
Table 51: Bulgaria Shampoo consumption per capita, 2001-2006 (Units) 78
Table 52: Bulgaria Shampoo forecast consumption per capita, 2006-2011 (Units) 78
Table 53: Bulgaria Perms & relaxers value, 2001-2006 (LEV m, nominal prices) 79
Table 54: Bulgaria Perms & relaxers value forecast, 2006-2011 (LEV m, nominal prices) 80
Table 55: Bulgaria Perms & relaxers value, 2001-2006 (US$ m, nominal prices) 82
Table 56: Bulgaria Perms & relaxers value forecast, 2006-2011 (US$ m, nominal prices) 82
Table 57: Bulgaria Perms & relaxers volume, 2001-2006 (Units m) 84
Table 58: Bulgaria Perms & relaxers volume forecast, 2006-2011 (Units m) 85
Table 59: Bulgaria Perms & relaxers brand share, by value, 2005-2006 (%) 88
Table 60: Bulgaria Perms & relaxers value, by brand 2005-2006 (LEV m, nominal prices) 88
Table 61: Bulgaria Perms & relaxers company share by value, 2005-2006 (%) 90
Table 62: Bulgaria Perms & relaxers value, by company, 2005-2006 (LEV m, nominal prices) 90
Table 63: Bulgaria Perms & relaxers expenditure per capita, 2001-2006 (LEV, nominal prices) 91
Table 64: Bulgaria Perms & relaxers forecast expenditure per capita, 2006-2011 (LEV, nominal prices) 91
Table 65: Bulgaria Perms & relaxers expenditure per capita, 2001-2006 (US$, nominal prices) 92
Table 66: Bulgaria Perms & relaxers forecast expenditure per capita, 2006-2011 (US$, nominal prices) 92
Table 67: Bulgaria Perms & relaxers consumption per capita, 2001-2006 (Units) 93
Table 68: Bulgaria Perms & relaxers forecast consumption per capita, 2006-2011 (Units) 93
Table 69: Bulgaria Styling agents value, 2001-2006 (LEV m, nominal prices) 94
Table 70: Bulgaria Styling agents value forecast, 2006-2011 (LEV m, nominal prices) 95
Table 71: Bulgaria Styling agents value, 2001-2006 (US$ m, nominal prices) 97
Table 72: Bulgaria Styling agents value forecast, 2006-2011 (US$ m, nominal prices) 98
Table 73: Bulgaria Styling agents volume, 2001-2006 (Units m) 100
Table 74: Bulgaria Styling agents volume forecast, 2006-2011 (Units m) 101
Table 75: Bulgaria Styling agents brand share, by value, 2005-2006 (%) 104
Table 76: Bulgaria Styling agents value, by brand 2005-2006 (LEV m, nominal prices) 104
Table 77: Bulgaria Styling agents company share by value, 2005-2006 (%) 106
Table 78: Bulgaria Styling agents value, by company, 2005-2006 (LEV m, nominal prices) 106
Table 79: Bulgaria Styling agents expenditure per capita, 2001-2006 (LEV, nominal prices) 107
Table 80: Bulgaria Styling agents forecast expenditure per capita, 2006-2011 (LEV, nominal prices) 108
Table 81: Bulgaria Styling agents expenditure per capita, 2001-2006 (US$, nominal prices) 109
Table 82: Bulgaria Styling agents forecast expenditure per capita, 2006-2011 (US$, nominal prices) 110
Table 83: Bulgaria Styling agents consumption per capita, 2001-2006 (Units) 111
Table 84: Bulgaria Styling agents forecast consumption per capita, 2006-2011 (Units) 112
Table 85: Bulgaria Hair colorants Cleaners value, 2001-2006 (LEV m, nominal prices) 113
Table 86: Bulgaria Hair colorants Cleaners value forecast, 2006-2011 (LEV m, nominal prices) 114
Table 87: Bulgaria Hair colorants Cleaners value, 2001-2006 (US$ m, nominal prices) 116
Table 88: Bulgaria Hair colorants Cleaners value forecast, 2006-2011 (US$ m, nominal prices) 117
Table 89: Bulgaria Hair colorants Cleaners volume, 2001-2006 (Units m) 119
Table 90: Bulgaria Hair colorants Cleaners volume forecast, 2006-2011 (Units m) 120
Table 91: Bulgaria Hair colorants Cleaners brand share, by value, 2005-2006 (%) 123
Table 92: Bulgaria Hair colorants Cleaners value, by brand 2005-2006 (LEV m, nominal prices) 123
Table 93: Bulgaria Hair colorants Cleaners company share by value, 2005-2006 (%) 125
Table 94: Bulgaria Hair colorants Cleaners value, by company, 2005-2006 (LEV m, nominal prices) 125
Table 95: Bulgaria Hair colorants Cleaners expenditure per capita, 2001-2006 (LEV, nominal prices) 126
Table 96: Bulgaria Hair colorants Cleaners forecast expenditure per capita, 2006-2011 (LEV, nominal prices) 127
Table 97: Bulgaria Hair colorants Cleaners expenditure per capita, 2001-2006 (US$, nominal prices) 128
Table 98: Bulgaria Hair colorants Cleaners forecast expenditure per capita, 2006-2011 (US$, nominal prices) 129
Table 99: Bulgaria Hair colorants Cleaners consumption per capita, 2001-2006 (Units) 130
Table 100: Bulgaria Hair colorants forecast consumption per capita, 2006-2011 (Units) 131
Table 101: Global Haircare market value, 2006 132
Table 102: Global Haircare market split (value terms (US$ m), 2006) - Top 5 countries 135
Table 103: Global Haircare market volume, 2006 137
Table 104: Global Haircare market split (volume terms, 2006) - Top 5 countries 140
Table 105: Leading players - Top 5 countries 142
Table 106: Bulgaria Haircare new product launches (reports) and SKUs, by company, 2006 143
Table 107: Bulgaria Haircare new product launches (reports), by flavor and fragrances, 2006 143
Table 108: Bulgaria Haircare new product launches (reports), by Ingredients, 2006 144
Table 109: Bulgaria Haircare new product launches (reports) 144
Table 110: Bulgaria Key Facts 146
Table 111: Bulgaria population, by age group, 2000-2005 (millions) 149
Table 112: Bulgaria population forecast, by age group, 2005-2010 (millions) 150
Table 113: Bulgaria population, by gender, 2000-2005 (millions) 150
Table 114: Bulgaria population forecast, by gender, 2005-2010 (millions) 151
Table 115: Bulgaria real GDP, 2000-2005 (BGN bn, 2005 prices) 151
Table 116: Bulgaria real GDP forecast, 2005-2010 (BGN bn, 2005 prices) 151
Table 117: Bulgaria nominal GDP, 2000-2005 (BGN bn, nominal prices) 152
Table 118: Bulgaria real GDP, 2000-2005 (US$ bn, 2005 prices) 152
Table 119: Bulgaria real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 152
Table 120: Bulgaria consumer price index, 2000-2005 (2000=100) 153
Table 121: Bulgaria consumer price index, 2005-2010 (2000=100) 153
Table 122: Bulgaria exchange rate, 2000-2005 153