发布时间: 2007.12

摘要

This databook is a detailed information resource covering all the key data points on Haircare in Hungary. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope of this title

- Contains information on 5 categories: Conditioner, Hair colorants, Perms & relaxers, Shampoo and Styling agents.

- Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

- Includes company and brand share data by categories.

Highlights of this title

The market for Haircare in Hungary increased between 2001-2006, growing at an average annual rate of 3.1%.

The leading company in the market in 2006 was Procter & Gamble. The second-largest player was Henkel KGaA with Unilever in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Haircare markets.

- Understand consumers consumption and expenditure patterns.

- Understand the future direction of the market with reliable historical data and full five year forecasting.

正文目录

Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 25
Value Analysis, 2001-2006 25
Value Analysis, 2006-2011 26
Value Analysis, US$ 2001-2006 29
Value Analysis, US$ 2006-2011 30
Volume Analysis, 2001-2006 32
Volume Analysis, 2006-2011 33
Company and Brand Share Analysis 36
Distribution 41
Expenditure & consumption per capita 43
Chapter 4 LEADING COMPANY PROFILES 47
Procter & Gamble Company, The 47
Henkel KGaA 50
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 52
Value Analysis, 2001-2006 52
Value Analysis, 2006-2011 53
Value Analysis, US$ 2001-2006 55
Value Analysis, US$ 2006-2011 55
Volume Analysis, 2001-2006 57
Volume Analysis, 2006-2011 58
Company and Brand Share Analysis 61
Distribution 64
Expenditure & consumption per capita 66
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 69
Value Analysis, 2001-2006 69
Value Analysis, 2006-2011 70
Value Analysis, US$ 2001-2006 72
Value Analysis, US$ 2006-2011 73
Volume Analysis, 2001-2006 75
Volume Analysis, 2006-2011 76
Company and Brand Share Analysis 79
Distribution 83
Expenditure & consumption per capita 85
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 89
Value Analysis, 2001-2006 89
Value Analysis, 2006-2011 90
Value Analysis, US$ 2001-2006 92
Value Analysis, US$ 2006-2011 92
Volume Analysis, 2001-2006 94
Volume Analysis, 2006-2011 95
Company and Brand Share Analysis 98
Distribution 101
Expenditure & consumption per capita 103
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 106
Value Analysis, 2001-2006 106
Value Analysis, 2006-2011 107
Value Analysis, US$ 2001-2006 109
Value Analysis, US$ 2006-2011 110
Volume Analysis, 2001-2006 112
Volume Analysis, 2006-2011 113
Company and Brand Share Analysis 116
Distribution 119
Expenditure & consumption per capita 121
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 127
Value Analysis, 2001-2006 127
Value Analysis, 2006-2011 128
Value Analysis, US$ 2001-2006 130
Value Analysis, US$ 2006-2011 131
Volume Analysis, 2001-2006 133
Volume Analysis, 2006-2011 135
Company and Brand Share Analysis 138
Distribution 141
Expenditure & consumption per capita 143
Chapter 10 COUNTRY COMPARISON 149
Value 149
Volume 154
Market Share 159
Chapter 11 NEW PRODUCT DEVELOPMENT 160
Product launches over time 160
Recent product launches 163
Chapter 12 Hungary SOCIOECONOMIC PROFILE 165
Country Overview 165
Key Facts 166
Political Overview 167
Hungary Economic Overview 168
Chapter 13 Hungary MACROECONOMIC PROFILE 169
Macroeconomic Indicators 169
Chapter 14 RESEARCH METHODOLOGY 174
Methodology overview 174
Secondary research 175
Market modelling 176
Primary research 177
Data finalisation 177
Ongoing research 178
Chapter 15 APPENDIX 179
Future readings 179
How to contact experts in your industry 179

图表目录

LIST OF FIGURES
Figure 1: Hungary Haircare value & value forecast, 2001-2011 (HUF m, nominal prices) 28
Figure 2: Hungary Haircare category growth comparison, by value, 2001-2011 31
Figure 3: Hungary Haircare volume & volume forecast, 2001-2011 (Units m) 34
Figure 4: Hungary Haircare category growth comparison, by volume, 2001-2011 35
Figure 5: Hungary Haircare company share, by value, 2005-2006 (%) 39
Figure 6: Hungary Haircare distribution channels, by value, 2005-2006(HUF m, nominal prices) 42
Figure 7: Hungary Conditioner value & value forecast, 2001-2011 (HUF m, nominal prices) 54
Figure 8: Hungary Conditioner category growth comparison, by value, 2001-2011 56
Figure 9: Hungary Conditioner volume & volume forecast, 2001-2011 (Units m) 59
Figure 10: Hungary Conditioner category growth comparison, by volume, 2001-2011 60
Figure 11: Hungary Conditioner company share, by value, 2005-2006 (%) 62
Figure 12: Hungary Conditioner distribution channels, by value, 2005-2006(HUF m, nominal prices) 65
Figure 13: Hungary Shampoo value & value forecast, 2001-2011 (HUF m, nominal prices) 71
Figure 14: Hungary Shampoo category growth comparison, by value, 2001-2011 74
Figure 15: Hungary Shampoo volume & volume forecast, 2001-2011 (Units m) 77
Figure 16: Hungary Shampoo category growth comparison, by volume, 2001-2011 78
Figure 17: Hungary Shampoo company share, by value, 2005-2006 (%) 81
Figure 18: Hungary Shampoo distribution channels, by value, 2005-2006(HUF m, nominal prices) 84
Figure 19: Hungary Perms & relaxers value & value forecast, 2001-2011 (HUF m, nominal prices) 91
Figure 20: Hungary Perms & relaxers category growth comparison, by value, 2001-2011 93
Figure 21: Hungary Perms & relaxers volume & volume forecast, 2001-2011 (Units m) 96
Figure 22: Hungary Perms & relaxers category growth comparison, by volume, 2001-2011 97
Figure 23: Hungary Perms & relaxers company share, by value, 2005-2006 (%) 99
Figure 24: Hungary Perms & relaxers distribution channels, by value, 2005-2006(HUF m, nominal prices) 102
Figure 25: Hungary Styling agents value & value forecast, 2001-2011 (HUF m, nominal prices) 108
Figure 26: Hungary Styling agents category growth comparison, by value, 2001-2011 111
Figure 27: Hungary Styling agents volume & volume forecast, 2001-2011 (Units m) 114
Figure 28: Hungary Styling agents category growth comparison, by volume, 2001-2011 115
Figure 29: Hungary Styling agents company share, by value, 2005-2006 (%) 117
Figure 30: Hungary Styling agents distribution channels, by value, 2005-2006(HUF m, nominal prices) 120
Figure 31: Hungary Hair colorants value & value forecast, 2001-2011 (HUF m, nominal prices) 129
Figure 32: Hungary Hair colorants category growth comparison, by value, 2001-2011 132
Figure 33: Hungary Hair colorants volume & volume forecast, 2001-2011 (Units m) 136
Figure 34: Hungary Hair colorants category growth comparison, by volume, 2001-2011 137
Figure 35: Hungary Hair colorants company share, by value, 2005-2006 (%) 139
Figure 36: Hungary Hair colorants distribution channels, by value, 2005-2006(HUF m, nominal prices) 142
Figure 37: Global Haircare market split (value terms, 2006) - Top 5 countries 150
Figure 38: Global Haircare market value, 2001 - 2006 (Top 5 countries) 153
Figure 39: Global Haircare market split (volume terms, 2006) - Top 5 countries 155
Figure 40: Global Haircare market volume, 2001 - 2006 (Top 5 countries) 158
Figure 41: Map of Hungary 166
Figure 42: Annual data review process 175


LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Hungary Haircare value, 2001-2006 (HUF m, nominal prices) 25
Table 4: Hungary Haircare value forecast, 2006-2011 (HUF m, nominal prices) 27
Table 5: Hungary Haircare value, 2001-2006 (US$ m nominal prices) 29
Table 6: Hungary Haircare value forecast, 2006-2011 (US$ m nominal prices) 30
Table 7: Hungary Haircare volume, 2001-2006 (Units m) 32
Table 8: Hungary Haircare volume forecast, 2006-2011 (Units m) 33
Table 9: Hungary Haircare brand share, by value, 2005-2006 (%) 37
Table 10: Hungary Haircare value, by brand 2005-2006 (HUF m nominal prices) 38
Table 11: Hungary Haircare company share by value, 2005-2006 (%) 40
Table 12: Hungary Haircare value, by company, 2005-2006 (HUF m nominal prices) 40
Table 13: Hungary Haircare distribution channels, by value, 2005-2006 (%) 41
Table 14: Hungary Haircare value, by distribution channel, 2005-2006 (HUF m nominal prices) 41
Table 15: Hungary Haircare expenditure per capita, 2001-2006 (HUF, nominal prices) 43
Table 16: Hungary Haircare forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 44
Table 17: Hungary Haircare expenditure per capita, 2001-2006 (US$ nominal prices) 45
Table 18: Hungary Haircare forecast expenditure per capita, 2006-2011 (US$ nominal prices) 45
Table 19: Hungary Haircare consumption per capita, 2001-2006 (Units) 46
Table 20: Hungary Haircare forecast consumption per capita, 2006-2011 (Units) 46
Table 21: Procter & Gamble Company, The Key Facts 47
Table 22: Henkel KGaA Key Facts 50
Table 23: Hungary Conditioner value, 2001-2006 (HUF m, nominal prices) 52
Table 24: Hungary Conditioner value forecast, 2006-2011 (HUF m, nominal prices) 53
Table 25: Hungary Conditioner value, 2001-2006 (US$ m nominal prices) 55
Table 26: Hungary Conditioner value forecast, 2006-2011 (US$ m nominal prices) 55
Table 27: Hungary Conditioner volume, 2001-2006 (Units m) 57
Table 28: Hungary Conditioner volume forecast, 2006-2011 (Units m) 58
Table 29: Hungary Conditioner brand share, by value, 2005-2006 (%) 61
Table 30: Hungary Conditioner value, by brand 2005-2006 (HUF m nominal prices) 61
Table 31: Hungary Conditioner company share by value, 2005-2006 (%) 63
Table 32: Hungary Conditioner value, by company, 2005-2006 (HUF m nominal prices) 63
Table 33: Hungary Conditioner distribution channels, by value, 2005-2006 (%) 64
Table 34: Hungary Conditioner value, by distribution channel, 2005-2006 (HUF m nominal prices) 64
Table 35: Hungary Conditioner expenditure per capita, 2001-2006 (HUF, nominal prices) 66
Table 36: Hungary Conditioner forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 66
Table 37: Hungary Conditioner expenditure per capita, 2001-2006 (US$ nominal prices) 67
Table 38: Hungary Conditioner forecast expenditure per capita, 2006-2011 (US$ nominal prices) 67
Table 39: Hungary Conditioner consumption per capita, 2001-2006 (Units) 68
Table 40: Hungary Conditioner forecast consumption per capita, 2006-2011 (Units) 68
Table 41: Hungary Shampoo value, 2001-2006 (HUF m, nominal prices) 69
Table 42: Hungary Shampoo value forecast, 2006-2011 (HUF m, nominal prices) 70
Table 43: Hungary Shampoo value, 2001-2006 (US$ m nominal prices) 72
Table 44: Hungary Shampoo value forecast, 2006-2011 (US$ m nominal prices) 73
Table 45: Hungary Shampoo volume, 2001-2006 (Units m) 75
Table 46: Hungary Shampoo volume forecast, 2006-2011 (Units m) 76
Table 47: Hungary Shampoo brand share, by value, 2005-2006 (%) 79
Table 48: Hungary Shampoo value, by brand 2005-2006 (HUF m nominal prices) 80
Table 49: Hungary Shampoo company share by value, 2005-2006 (%) 82
Table 50: Hungary Shampoo value, by company, 2005-2006 (HUF m nominal prices) 82
Table 51: Hungary Shampoo distribution channels, by value, 2005-2006 (%) 83
Table 52: Hungary Shampoo value, by distribution channel, 2005-2006 (HUF m nominal prices) 83
Table 53: Hungary Shampoo expenditure per capita, 2001-2006 (HUF, nominal prices) 85
Table 54: Hungary Shampoo forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 86
Table 55: Hungary Shampoo expenditure per capita, 2001-2006 (US$ nominal prices) 87
Table 56: Hungary Shampoo forecast expenditure per capita, 2006-2011 (US$ nominal prices) 87
Table 57: Hungary Shampoo consumption per capita, 2001-2006 (Units) 88
Table 58: Hungary Shampoo forecast consumption per capita, 2006-2011 (Units) 88
Table 59: Hungary Perms & relaxers value, 2001-2006 (HUF m, nominal prices) 89
Table 60: Hungary Perms & relaxers value forecast, 2006-2011 (HUF m, nominal prices) 90
Table 61: Hungary Perms & relaxers value, 2001-2006 (US$ m nominal prices) 92
Table 62: Hungary Perms & relaxers value forecast, 2006-2011 (US$ m nominal prices) 92
Table 63: Hungary Perms & relaxers volume, 2001-2006 (Units m) 94
Table 64: Hungary Perms & relaxers volume forecast, 2006-2011 (Units m) 95
Table 65: Hungary Perms & relaxers brand share, by value, 2005-2006 (%) 98
Table 66: Hungary Perms & relaxers value, by brand 2005-2006 (HUF m nominal prices) 98
Table 67: Hungary Perms & relaxers company share by value, 2005-2006 (%) 100
Table 68: Hungary Perms & relaxers value, by company, 2005-2006 (HUF m nominal prices) 100
Table 69: Hungary Perms & relaxers distribution channels, by value, 2005-2006 (%) 101
Table 70: Hungary Perms & relaxers value, by distribution channel, 2005-2006 (HUF m nominal prices) 101
Table 71: Hungary Perms & relaxers expenditure per capita, 2001-2006 (HUF, nominal prices) 103
Table 72: Hungary Perms & relaxers forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 103
Table 73: Hungary Perms & relaxers expenditure per capita, 2001-2006 (US$ nominal prices) 104
Table 74: Hungary Perms & relaxers forecast expenditure per capita, 2006-2011 (US$ nominal prices) 104
Table 75: Hungary Perms & relaxers consumption per capita, 2001-2006 (Units) 105
Table 76: Hungary Perms & relaxers forecast consumption per capita, 2006-2011 (Units) 105
Table 77: Hungary Styling agents value, 2001-2006 (HUF m, nominal prices) 106
Table 78: Hungary Styling agents value forecast, 2006-2011 (HUF m, nominal prices) 107
Table 79: Hungary Styling agents value, 2001-2006 (US$ m nominal prices) 109
Table 80: Hungary Styling agents value forecast, 2006-2011 (US$ m nominal prices) 110
Table 81: Hungary Styling agents volume, 2001-2006 (Units m) 112
Table 82: Hungary Styling agents volume forecast, 2006-2011 (Units m) 113
Table 83: Hungary Styling agents brand share, by value, 2005-2006 (%) 116
Table 84: Hungary Styling agents value, by brand 2005-2006 (HUF m nominal prices) 116
Table 85: Hungary Styling agents company share by value, 2005-2006 (%) 118
Table 86: Hungary Styling agents value, by company, 2005-2006 (HUF m nominal prices) 118
Table 87: Hungary Styling agents distribution channels, by value, 2005-2006 (%) 119
Table 88: Hungary Styling agents value, by distribution channel, 2005-2006 (HUF m nominal prices) 119
Table 89: Hungary Styling agents expenditure per capita, 2001-2006 (HUF, nominal prices) 121
Table 90: Hungary Styling agents forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 122
Table 91: Hungary Styling agents expenditure per capita, 2001-2006 (US$ nominal prices) 123
Table 92: Hungary Styling agents forecast expenditure per capita, 2006-2011 (US$ nominal prices) 124
Table 93: Hungary Styling agents consumption per capita, 2001-2006 (Units) 125
Table 94: Hungary Styling agents forecast consumption per capita, 2006-2011 (Units) 126
Table 95: Hungary Hair colorants Cleaners value, 2001-2006 (HUF m, nominal prices) 127
Table 96: Hungary Hair colorants Cleaners value forecast, 2006-2011 (HUF m, nominal prices) 128
Table 97: Hungary Hair colorants Cleaners value, 2001-2006 (US$ m nominal prices) 130
Table 98: Hungary Hair colorants Cleaners value forecast, 2006-2011 (US$ m nominal prices) 131
Table 99: Hungary Hair colorants Cleaners volume, 2001-2006 (Units m) 134
Table 100: Hungary Hair colorants Cleaners volume forecast, 2006-2011 (Units m) 135
Table 101: Hungary Hair colorants Cleaners brand share, by value, 2005-2006 (%) 138
Table 102: Hungary Hair colorants Cleaners value, by brand 2005-2006 (HUF m nominal prices) 138
Table 103: Hungary Hair colorants Cleaners company share by value, 2005-2006 (%) 140
Table 104: Hungary Hair colorants Cleaners value, by company, 2005-2006 (HUF m nominal prices) 140
Table 105: Hungary Hair colorants Cleaners distribution channels, by value, 2005-2006 (%) 141
Table 106: Hungary Hair colorants Cleaners value, by distribution channel, 2005-2006 (HUF m nominal prices) 141
Table 107: Hungary Hair colorants Cleaners expenditure per capita, 2001-2006 (HUF, nominal prices) 143
Table 108: Hungary Hair colorants Cleaners forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 144
Table 109: Hungary Hair colorants Cleaners expenditure per capita, 2001-2006 (US$ nominal prices) 145
Table 110: Hungary Hair colorants Cleaners forecast expenditure per capita, 2006-2011 (US$ nominal prices) 146
Table 111: Hungary Hair colorants Cleaners consumption per capita, 2001-2006 (Units) 147
Table 112: Hungary Hair colorants forecast consumption per capita, 2006-2011 (Units) 148
Table 113: Global Haircare market value, 2006 149
Table 114: Global Haircare market split (value terms (US$ m), 2006) - Top 5 countries 152
Table 115: Global Haircare market volume, 2006 154
Table 116: Global Haircare market split (volume terms, 2006) - Top 5 countries 157
Table 117: Leading players - Top 5 countries 159
Table 118: Hungary Key Facts 166
Table 119: Hungary population, by age group, 2000-2005 (millions) 169
Table 120: Hungary population forecast, by age group, 2005-2010 (millions) 170
Table 121: Hungary population, by gender, 2000-2005 (millions) 170
Table 122: Hungary population forecast, by gender, 2005-2010 (millions) 171
Table 123: Hungary real GDP, 2000-2005 (HUF bn, 2005 prices) 171
Table 124: Hungary real GDP forecast, 2005-2010 (HUF bn, 2005 prices) 171
Table 125: Hungary nominal GDP, 2000-2005 (HUF bn, nominal prices) 172
Table 126: Hungary real GDP, 2000-2005 (US$ bn, 2005 prices) 172
Table 127: Hungary real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 172
Table 128: Hungary consumer price index, 2000-2005 (2000=100) 173
Table 129: Hungary consumer price index, 2005-2010 (2000=100) 173
Table 130: Hungary exchange rate, 2000-2005 173