发布日期：2007年9月

摘要：

Snapdatas Snapshots UK Advertising 2007 provides 2005 year-end market size data, with 2006 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the UK advertising market, and covers television, regional newspapers, direct mail, internet, national newspapers, outdoor and transport, business magazines, consumer magazines, radio, cinema and other advertising. Market value is based on gross advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots UK Advertising 2007 forms part of Snapdatas Media industry coverage.

Snapshots Report Overview:

Executive Summary

The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts)

Market size

Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume.

Market Segmentation

Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured yoghurt and natural yoghurt.

Market Share

Market Share is the share of each competitor in the market place and can be expressed in value or volume terms.

Market Share by Volume - each competitor’s share of the total Market Volume
Market Share by Value - each competitor’s share of the total Market Value

Distribution

This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels

Consumer Goods example:
Supermarket
Hypermarket
Discount Store
Corner shop
Internet
Etc

Socio-Economic data

The key socio-economic indicators in each report will be:

Size of population
GDP - Gross Domestic Product
Inflation rate
Exchange rate

Forecasts

All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.

Please find below an explanation of general terms used throughout Snapshot reports:

Cagr = compound annual growth rate. This is a formula to measure the annual growth rate of a market over a period of several years. Cagr growth rate is the constant percentage rate at which a market would have to grow, year on year, to reach its current value (y) from the value in a base year (x). Compared to average growth rate this is a more representative measure of growth. Cagr is calculated using the formula ((y/x)^(l/n))-1 where ‘^’ denotes ‘to the power of’, y is the value of the market in the final period covered, x is the value in the first year and n is the number of years included in the calculation.

Market Value = All market values are expressed at either retail selling prices (RSP) or other measures as specified in the reports.

Market Volume = All market volumes are expressed in the unit relevant to the market researched (i.e. kg, litres etc.)

Further Sources

In this section we include important websites such as trade bodies or trade associations relevant to the market. All sources whose data we have used in the report and who have given us permission to use their data are represented here.

All secondary sources in local and global languages are scoured, from government statistics to trade magazines. As the Snapdata model is unique as a product and non-competitive to specialist publishers, the company has also been able to develop strong relationships with companies such as Gartner and ACNielsen, who provide secondary data points to cross check research.

Snapdata aims for 3 to 4 data points for each table, and no secondary data point will be used without written permission from the original source, which not only verifies the quality, but also provides the integrity to use the data. Once all secondary sources have been exhausted, the language specialist researcher will then complete semi-structured telephone interviews with the major companies in the industries to cross check and verify all data available.

Benefits of the Snapshots Reports

The Snapdata product range is designed to save time for clients by providing an industry data overview, market size, shares and forecasts; verified with full sourcing.

Easy to search, quick to access, and clear and concise to use: Snapdata reports can save 40% of resources in those early stages of a project. Sometimes just a report from the Snapshots Series is all that is required for an internal client’s first request. But when the project develops, the reports also help your internal research team prepare a fuller picture for their end-users utilizing the further sources provided in each report for industry drivers and analytical information, enabling them to provide a more detailed document based on solid figures but tailored to the end-users’ requests.

Production schedule

Snapdata reports are published throughout the year. Focusing on when the most reliable data is available to research, additional new requested titles and expansion of the range follow market demand. For example 200 automotive titles were published before March 2005 with full year-end 2004 data across 35 countries. Retail, which is a hugely fragmented sector, especially in developing markets, is published throughout the year, as the most reliable data becomes available and can be verified from multiple sources.
目录：

Page 3 - Snapshots Executive Summary
Page 4 - Category Definitions
Page 5 - Market Size by Value (2002-2006)
Page 6 - Market Segmentation by Value
Page 7 - Market Ranking by Value
Page 8 - Company Websites (Main Players)
Page 9 - Market Forecast by Value  (2007-2011)
Page 10 - Socio-Economic Data for UK
Page 11 - Snapshots Sources for Further Research