China's Youth Market Will Embrace Mobile Media Services

发布时间：2007.8

内容介绍

Mobile media in China includes mobile Flash, mobile blog, and mobile e-book services. Mobile Flash service involves downloading Flash content (Flash pictures, Flash games, Flash magazines, Flash MTV, Flash movies, etc.) via a cellular network onto mobile phones. Mobile blog service involves blogging via a wireless network, and mobile e-book service refers to downloading e-books or e-magazines via a wireless network.
 
 Now, with the development of advanced handsets (for example, smartphones and JAVA/BREW-enabled handsets) that are necessary for using mobile media, barriers to these services are coming down. Traditional content providers, service providers, wireless carriers, and handset vendors are looking for opportunities in this market. To help them learn more about consumer attitudes toward mobile media, In-Stat conducted a consumer survey.
 
 This report is based on data from 725 respondents, 501 (or 69.1%) of whom had not previously used mobile Flash; 95.8% had not used mobile blogs, and 65.3% had not used mobile e-books. The report first analyzes the characteristics of current users and then discusses the factors influencing potential users’ interest in the three services. It also explores preferred applications/content for these services and the preferred level of payment for mobile e-book services of potential users.

目录及图表

• Executive Summary
• Introduction
• Survey Demographics
• Survey Results
• Current Users
• Age
• Monthly Income
• Monthly VAS Spending
• Service Brand
• Potential Users
• Mobile Flash
• Mobile Blogs
• Mobile e-books
• Conclusions
• Methodology

List of Tables

• Table 1. Current User Profiles
• Table 2. Attitudes toward Mobile Technologies
• Table 3. Current and Potential Users of Mobile Flash, by Age
• Table 4. Current and Potential Users of Mobile e-Books, by Age
• Table 5. Potential Users of Mobile Flash, Mobile Blog, and Mobile e-Book, by Age

List of Figures

• Figure 1. Potential Users of the Three Services
• Figure 2. Respondent Ages
• Figure 3. Respondent Occupations
• Figure 4. Respondent Monthly Income (US$)
• Figure 5. Respondent Monthly Spending on Value-added Services (US$)
• Figure 6. Respondent Wireless Service Brands
• Figure 7. Service Brand by Monthly VAS Spending (US$)
• Figure 8. Respondent Attitudes to New Technology
• Figure 9. Respondent Interest in Mobile Flash
• Figure 10. Respondent Interest in Mobile Flash, by Age
• Figure 11. Respondent Interest in Mobile Flash, by Time Spent on Business Travel
• Figure 12. Which Mobile Flash Applications Are You Interested In?
• Figure 13. Respondent Interest in Mobile Blogs
• Figure 14. Respondent Interest in Mobile Blogs, by Age
• Figure 15. Which Mobile Blog Applications Are You Interested in?
• Figure 16. Respondent Interest in Mobile e-Books
• Figure 17. Respondent Interest in Mobile e-Books, by Age
• Figure 18. Which Types of Mobile e-Book are You Interested in?
• Figure 19. Preferred Monthly Payment for Mobile e-books (US$)