Europe Online Advertising

发布时间：2007.1.1

内容介绍

The Europe Online Advertising report analyzes the many, diverse factors driving Internet advertising growth throughout the countries and cultures of Europe.

Of course, Internet use is growing strongly, as 45% of Internet users in Europe go online every day and spend 11 hours and 20 minutes a week online, compared to 10 hours and 15 minutes per week in 2005.

Broadband penetration is also up. Western Europe leads the world by percentage of broadband subscribers, 27% compared to 24% in North America.

But, what accounts for the fact that the UK is the largest online advertising market in the world - the Internet is expected to account for as much as 18% of all media spending there this year - and the rest of continent is catching up fast?

目录及图表

Executive Summary

Online Ad Spending per User in Select Countries in Western Europe, 2006, 2007 & 2010 (US $)

Issues & Questions

The eMarketer View

Key eMarketer Numbers: Europe Online Advertising

Advertising in the EU

Europe in the Global Advertising Perspective

Advertising Spending Worldwide, by Region, 2005-2009 (millions)

Advertising Spending Worldwide, by Region, 2005-2009 (% increase vs. prior year)

Total Media Spending in Select Countries in Eastern and Western Europe, 2003-2007 (millions and % change)

Advertising Spending in the EMEA* Region, by Media, 2005-2010 (millions and % increase/decrease vs. prior year)

Internet Ad Spending

Online Advertising Spending in Western Europe, by Country, 2004-2010 (millions)

Online Advertising Spending in Select Countries in Eastern Europe, 2004-2010 (millions)

Internet Share of Total Media Spending in Select Countries in Western Europe, 2003-2007 (% of total)

Online Advertising Spending Growth in Western Europe, by Country, 2004-2010 (% increase/decrease vs. prior year)

Paid Search Advertising in the EMEA* Region, 2005-2010 (millions and % share of total online ad spending)

Marketing Trends

Change in Online Direct Response and Online Brand Advertising Spending according to Companies in Western Europe*, 2006 vs. 2008 (% of respondents)

Format in which Online Display Advertising Impressions Are Delivered for Select Countries in Europe, January-June 2006 (% market share)

Format in which Online Display Advertising Impressions Are Delivered in Europe, 2004 & 2006 (% market share)

Attitudes of Internet Users in Europe and the US toward Online Advertising, by Format, April-May 2006 (% of respondents)

Areas in Digital Marketing that Are Most Likely to Grow in the Next 12 Months according to Advertising Agencies in the UK, 2006 (% of respondents)

Most Serious Threat to Digital Marketing in the Next 12 Months according to Advertising Agencies in the UK, 2006 (% of respondents)

The Online Audience

Population of Select Countries in Europe, 2005-2010 (millions)

Internet Users

Internet Users in Select Countries and Regions Worldwide, 2005 (millions)

Internet Users in Select Countries in Western Europe, 2004-2010 (millions and penetration)

Internet Penetration in Europe, 2004, 2005 & 2011 (% of total population)

Household Internet Penetration in the European Union, by Country, December 2005-January 2006 (% of respondents)

Personal vs. Work Use of the Internet among Internet Users in Western Europe, 2006 (% of total time spent online)

Frequency of Internet Usage by the Busiest Internet Users in European Union Households, December 2005-January 2006 (% of respondents)

Time Spent Online per Week by Internet Users in Western Europe, 2005 & 2006 (hrs:mins)

Reasons that European Union Households Do Not Have Internet Access, December 2005-January 2006 (% of respondents)

Broadband Penetration

Breakdown of Broadband Subscribers Worldwide, by Region, Q2 2006 (% of total)

Broadband Households in Select Countries in Western Europe, 2004-2010 (millions)

Household Broadband and Narrowband Internet Penetration in the European Union, by Country, December 2005-January 2006 (% of respondents)

Broadband Penetration in Select Countries in Western Europe, 2006 (% of Internet users)

Reasons that European Union Households Do Not Have Broadband Internet Access, December 2005-January 2006 (% of respondents)

Internet Users and Mobile Internet Penetration in the US and Select Countries in Western Europe, September 2006 (thousands and % of online population)

Most Popular Internet Site Categories among Mobile Internet Users in the US and Select Countries in Western Europe, September 2006 (% of respondents)

Online Activities

Top Three Web Properties among Internet Users in Select Countries in Western Europe, Ranked by Unique Visitors, July 2006

Top 10 Web Properties among Internet Users in Western Europe, Ranked by Unique Visitors, August & September 2006 (thousands and % increase/decrease vs. prior month)

Shopping

Distribution of Retail E-Commerce Sales* in Select Countries in Western Europe, 2005 & 2010 (% of total sales)

Weekly Holiday Shopping Visits to Secure Sections of Online Retailing Web Sites among Internet Users in France, Germany and the UK, October 30-November 26, 2006 (cyber shopping index*)

Adult Internet Users in Select Countries in Western Europe Who Have Read or Posted Information on the Internet about a Company's Products or Services, September 2006 (% of respondents)

Blogging

Internet Blogging Awareness and Usage among Adult Internet Users in Select Countries in Western Europe, September 2006 (% of respondents)

Adult Internet Users in Western Europe Who Have Read Blogs, by Gender and Age, September 2006 (% of respondents in each group)

Blog Posts Worldwide, by Language, Q3 2006 (% of total)

Trusted Sources of Information according to Consumers in Select Countries in Western Europe, 2006 (% of respondents)

Bloggers* vs. Internet Users in Western Europe Who Don't Mind Online Ads If They Relate to Their Interests, 2006 (% of respondents)

Social Networking

Internet Users in Western Europe Who Visit Social Networking Sites at Least Once a Month, by Age, 2006 (% of respondents)

Worldwide Online Social Network Ad Spending, 2006, 2007 & 2010 (millions)

Online Audio and Video

Internet Users in Select Countries in Western Europe Who Listen to Online Radio at Least Once a Month, 2006 (% of respondents)

Online Video Revenues Worldwide, 2006-2010 (millions and % increase vs. prior year)

Commercial Video Download Revenues in Western Europe, 2006-2009 (millions of Eur and % increase vs. prior year)

Demographic Profile of Digital Video Users in Select Countries in Western Europe, by Frequency of Usage, January 2006 (% of respondents in each group)

Digital Video Users in Select Countries in Western Europe Who Use Their Computer or Portable Player to Download or Watch Digital Video Content, by Content Type, January 2006 (% of respondents)

Reasons that Internet Users in Select Countries in Western Europe Have Never Used Their Computer or Portable Device to Watch Digital Video Content, January 2006 (% of respondents)

Related Information and Links

Related Links

Suggested Keywords for eStat Database

Contact

Report Contributors

About eMarketer

eMarketer's Core Expertise

Dedicated Team

A Trusted Resource