Advertising in the United Kingdom

发布时间：2007.2.1

内容介绍

Market definition - The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.

For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, the Netherlands, Spain, Denmark, Norway, Sweden, Poland, Russia, the Czech Republic, Hungary and the UK.

目录及图表

TABLE OF CONTENTS

EXECUTIVE SUMMARY

CHAPTER 1 Market Overview

1.1 Market Definition

1.2 Research Highlights

1.3 Market Analysis

CHAPTER 2 Market Value

CHAPTER 3 Market Segmentation I

CHAPTER 4 Market Segmentation II

CHAPTER 5 Market Share

CHAPTER 6 Competitive Landscape

CHAPTER 7 Leading Companies

7.1 WPP Group plc

7.2 Omnicom Group Inc.

7.3 Publicis Groupe S.A.

CHAPTER 8 Market Forecasts

8.1 Market Value Forecast

CHAPTER 9 Macroeconomic Indicators

CHAPTER 10 Further Reading

10.1 Sources

10.2 Related Datamonitor Research

LIST OF TABLES

Table 1: United Kingdom Advertising Market Value: $ million, 2002-2006

Table 2: United Kingdom Advertising Market Segmentation I: % Share, by Value, 2006

Table 3: United Kingdom Advertising Market Segmentation II: % Share, by Value, 2006

Table 4: United Kingdom Advertising Market Share: % Share, by Value, 2006

Table 5: United Kingdom Advertising Market Value Forecast: $ million, 2006-2011

Table 6: United Kingdom Size of Population (million) , 2002-2006

Table 7: United Kingdom GDP (1995=100), 2002-2006

Table 8: United Kingdom Inflation, 2002-2006

Table 9: United Kingdom Exchange Rate, 2002-2006