Advertising in the United States

发布时间：2007.2.1

内容介绍

Market definition - The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.

For the purpose of this report, the Americes comprises the US, Canada, Brazil and Mexico.

目录及图表

TABLE OF CONTENTS

EXECUTIVE SUMMARY

CHAPTER 1 Market Overview

1.1 Market Definition

1.2 Research Highlights

1.3 Market Analysis

CHAPTER 2 Market Value

CHAPTER 3 Market Segmentation I

CHAPTER 4 Market Segmentation II

CHAPTER 5 Market Share

CHAPTER 6 Competitive Landscape

CHAPTER 7 Leading Companies

7.1 Omnicom Group Inc.

7.2 WPP Group plc

7.3 Interpublic Group of Cos.

CHAPTER 8 Market Forecasts

8.1 Market Value Forecast

CHAPTER 9 Macroeconomic Indicators

CHAPTER 10 Further Reading

10.1 Sources

10.2 Related Datamonitor Research

LIST OF TABLES

Table 1: United States Advertising Market Value: $ billion, 2002-2006

Table 2: United States Advertising Market Segmentation I: % Share, by Value, 2006

Table 3: United States Advertising Market Segmentation II: % Share, by Value, 2006

Table 4: United States Advertising Market Share: % Share, by Value, 2006

Table 5: United States Advertising Market Value Forecast: $ billion, 2006-2011

Table 6: United States Size of Population (million) , 2002-2006

Table 7: United States GDP (1995=100), 2002-2006

Table 8: United States Inflation, 2002-2006