Functional Dairy Drinks 2007

发布时间：2007.7.26

内容介绍

report covers:

• Functional dairy drink volume sales in million litres, 2004-11
• Functional dairy drinks volume growth, 2005-11
• Functional dairy drinks volume sales in million units, 2004-11
• Functional dairy drinks per person consumption in units, 2004-11
• Functional dairy drinks regional volume shares, 2006
• Functional dairy drinks predicted regional volume shares, 2011
• Functional dairy drinks market in million Euros, 2004-11
• Functional dairy drinks value growth, 2005-11
• Functional dairy drinks price per litre, 2004-11
• Functional dairy drinks regional value shares, 2006
• Functional dairy drinks predicted regional value shares, 2011
• Category origins as well as typical and emerging ingredients
• Functional growth areas and category challenges
• Health claims regulations in West Europe, the US and Japan
• Functional dairy drinks SWOT analysis
• Brand profiles
• West Europe is by far the largest of the three markets, experiencing strong double digit growth in 2006.
• The US is seeing year on year growth of around 50%, albeit from a low base, and - alongside West Europe - is slowly eroding Japan's volume share.
• Declining sales of the traditional probiotic yogurt shot are being witnessed in some markets also as a result of consumer confusion over health claims and overwhelming choice.
• These, however, are being offset by new opportunities based on other health benefits or other functional categories, such as sports drinks, energy drinks and even cosmeceuticals.
• Functional dairy drinks, previously a much more niche concept, are continuing their movement towards the mainstream as dairy producers recognise the advantages of adding active ingredients to regular milk products.
• Challenges to overcome include the increasingly regulatory environment surrounding health claims, delivering the right message to consumers, identifying uncharted territory and carving out new niches, all whilst trying to raise the profile of dairy as a whole.

目录及图表

Introduction

Functional dairy drinks - market analysis

Table 1 - Functional dairy drinks volume sales in million litres, 2004-11

Table 2 - Functional dairy drinks volume growth, 2005-11

Table 3 - Functional dairy drinks volume sales in million units, 2004-11

Table 4 - Functional dairy drinks per person consumption in units, 2004-11

Chart 5 - Functional dairy drinks regional volume shares, 2006

Chart 6 - Functional dairy drinks predicted regional volume shares, 2011

Table 7 - Functional dairy drinks market value in million Euros, 2004-11

Table 8 - Functional dairy drinks value growth, 2005-11

Table 9 - Functional dairy drinks price per litre in Euros, 2004-11

Chart 10 - Functional dairy drinks regional value shares, 2006

Chart 11 - Functional dairy drinks predicted regional value shares, 2011

Category origins

The Yakult story

Yakult today

Table 12 - Yakult product portfolio

Table 13 - Yakult Honsha Co. Ltd timeline

Dairy: inherently functional

What causes osteoporosis?

Who is most at risk?

Ageing population: further statistics

Table 14 - Nutritional properties of dairy

Profitability of dairy

Dairy: added functional

Typical functional ingredients and their benefits

Probiotics

Prebiotics

Plant sterols

Omega-3

Emerging ingredients

Green tea catechins

Co-enzyme Q10

Aloe vera

Glucosamine

Chondroitin

Whey protein

Functional growth areas - stretching category boundaries

Beauty/cosmeceuticals

Weight management

Sports/energy drinks

Niche consumer groups

Further examining the emergence of functional dairy

Challenges: dairy industry as a whole

Increasing raw material prices

Climate change

Negative dairy industry publicity

Sexing up the image of milk

Calcium and the weight loss debate

Lactose intolerance

Dairy alternatives

Challenges: functional dairy drinks

Crowded market leads to consumer mistrust and confusion

Increasing regulation surrounding nutrition and health claims

Table 15 - Main aspects of EU nutrition and health claims regulation

Advertising authorities

Regulation: regional systems surrounding functional claims

Europe - EU nutrition and health claims regulation

US - Food and Drug Administration

Asia - FOSHU

Regional review of functional dairy drink markets

Asia

Europe

US

Functional dairy drinks SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

Future and development

BRAND PROFILES

Alpenmilch Salzburg

Bravo! Brands

Campina (with DSM Food Specialties)

Dairy Farmers of America

Dairy Farmers of Britain

Emmi

Groupe Danone

Danone SA

Lactalis

Leche Celta SL

Mars Incorporated / Masterfoods UK

Nippon Milk Community

Parmalat

Raisio

St Helen's Farm

Stonyfield Farm

Unistraw International

Valio

Wimm-Bill-Dann

Yakult Honsha Co. Ltd

Appendix - symbols and abbreviations (general)

Appendix - symbols and abbreviations (ingredients)