Strategic Analysis of the Bottled Water Markets in Singapore

发布时间：2007.7.21

内容介绍

Market Overview

Increasing Tourism Coupled with Rising Consumer Affluence Promotes Growth of the Bottled Water Market in Singapore

Singapore has a strong tourism industry and the increasing number of tourists ensures steady consumption of bottled water as a majority of travelers are usually cautious and typically purchase bottled water when they are abroad. The Government’s decision to approve the set-up of two casinos is further expected to boost tourism and increase the potential market size of bottled water in Singapore.

Moreover, increasing affluence, busy lifestyles, the need for convenience of Singaporean consumers, and the greater emphasis placed on health, which will make consumers choose bottled water over carbonated soft drinks are likely to further market growth. "Greater awareness and sophistication of the average Singaporean consumer is expected to lead to better product differentiation and the market for functional and flavored water is expected to grow as a result of this," notes the analyst of this research service. "Apart from product differentiation, product positioning, stronger retailer relationship, and building and sustaining brand presence are expected to attract customers."

Greater Competition can Lead to More Brand Variants

The growth in the market can be illustrated by the small and medium-sized beverage companies penetrating the still bottled water market, both international and local. "The manufacturing of bottled water offers relatively higher margins than other packaged beverages, and is therefore attractive to new entrants, that are mainly the companies in food and beverages industry tapping into this market," cites the analyst. "This is likely to intensify competition and to lead to a greater number of brands in the market."

However, due to scarcity of land and high water conservation tax, most still bottled water companies entering the Singaporean market do not directly manufacture their products in Singapore, but rather have their plants in other countries, or utilize OEMs.

目录及图表

1. Executive Summary

1. Introduction

1. Market Overview and Scope

2. Definitions

2. Summary of Major Findings

1. Key Market Trends

2. Technology Trends

3. Strategic Conclusions

2. Bottled Water Market in Singapore

1. Market Overview

1. Introduction

2. Market Engineering Measurements

3. Segmentation of the Bottled Water Market

2. Market Dynamics

1. Industry Challenges

2. Market Drivers

a. Increasing Consumer Affluence Driving Bottled Water Market Growth

b. Increasing Tourism Seen as a Major Boost to Market Growth

c. Shifting Trend Toward Healthy Beverages as a Major Driver

3. Market Restraints

a. Growth in Water Vending Machines Threatening Market Development for Bottled Water

b. Bottled Water Market Growth Capped by Slow Population Growth

c. Consumer Awareness of Environmental Impact of Consuming Bottled Water Restraining Growth

3. Market Forecasts

1. Revenue Forecasts

3. Still Bottled Water Market in Singapore

1. Overview

1. Introduction

2. Market Definitions

2. PEST Analysis

1. Overview

2. Political Analysis

3. Economic Analysis

4. Social Analysis

5. Technical Analysis

3. Market Trends and Forecasts

1. Introduction

2. Pricing Trends

3. Revenue Forecasts

4. End-user Trends

1. End-user Trends

2. Trends within the Shipping Industry

5. Competitive Structure and Analysis

1. Competitive Landscape

2. Market Share Analysis

6. Strategic Analysis and Recommendations

1. Strategic Recommendations

2. Barriers to Market Entry

4. Future Outlook

1. Future of the Bottled Water Market in Singapore

1. Highlights of the Research

2. Conclusions

List of Figures

Chapter 2

Bottled Water Markets:impact of Top Three Industry Challenges (Singapore), 2003-2013

Bottled Water Markets: Market Drivers Ranked in Order of Impact (Singapore), 2003-2013

Bottled Water Markets: Market Restraints Ranked in Order of Impact (Singapore), 2003-2013

Bottled Water Markets: Revenue Forecasts for the Total Bottled Water Market (Singapore), 2003-2013

Chapter 3

Still Bottled Water Markets: Revenue Forecasts for the Still Bottled Water Market (Singapore), 2003-2013

Still Bottled Water Markets: Competitive Structure (Singapore), 2006

Still Bottled Water Markets: Company Market Share by Revenues (Singapore), 2006