UK Maktet for Kitchen Furniture

发布时间：2007.6.1

摘要

After the poor performance of the domestic furniture industry in 1999, results in the following years up to 2004 showed healthy improvements. Total sales increased by almost 5% (or £210m) in 2002, with producer prices being fairly static or even declining within certain sectors. Sales in 2003 have grown by 4.1% (or £190m) and by about 3.0% in 2004, before declining by 2.6% in 2005, the first fall in the market for many years. Estimates show that sales reached £4990m in 2006, an increase of £120m or 2.5%.

As far as kitchen furniture is concerned there have been modest increases in both volume and value terms in the period since 1999, even increasing sales in 2005 against the trend for domestic furniture generally. Nevertheless, competition has remained fierce throughout the industry, and several companies have gone into receivership.

Total sales of kitchen furniture reached £1155m in 2006, compared to £1100m in 2005 and £1070m in 2004; this product group currently accounts for 23% of the total domestic furniture market.

In volume terms the total number of fitted kitchen furniture installations has increased slowly in recent years, reaching 1,050,000 units in 2006, compared to 1,023,000 units in 2005 and 974,000 units in 2004. Sales of built-in units, mainly base and sink units, moved from £520m in 2004 to £560m in 2006, whilst sales of storage furniture, mainly wall units increased from £465m to £505m in the same period.

The emphasis within the furniture industry has moved consistently from manufacturing to retailing over the last decade, although within the kitchen furniture sector, companies such as MFI (Hygena and Schreiber), Magnet, Moben, Smallbone and so on have combined both functions. 

The established major kitchen furniture manufacturers are accounting for a growing share of the market. Despite this there have been new manufacturers and retail groups keen to enter the market, a fact which only serves to fuel the competitive nature of the market.

Kitchen specialist stores account for 19% of the total market in volume terms, but 42% of the market in value terms, with independent specialists claiming 14% in volume terms and 35% in value terms.   Builders’ and plumbers’ merchants have a 23% share in volume terms, but a reduced 16% in value terms.  DIY outlets account for 22% of sales volume, but 13% of sales value, whilst the direct contract sector accounts for 17% of volume sales and 13% of sales value.

The private sector of the market accounts for the majority of sales of kitchen furniture with 92% of the total market in value terms.   Existing dwellings in the private sector continue to provide the main source of demand with 73% of the total market, with the new build sector accounting for 19% of the total.

Imports of kitchen furniture totalled £115.1m in 2006, compared to £106.3m in 2005 and £92.8m in 2004.   The penetration rate for such products within the UK market is currently 10.0% in value terms.   Alno (UK) Ltd dominates this sector of the market.

Total sales of kitchen furniture are expected to reach £1175m in 2007 and £1215m in 2008, compared to the level of £1155m achieved in 2006. This product group will account for around 23% of the total domestic furniture market in value terms during the period under review. Total kitchen furniture installations are expected to reach 1,055,000 units in 2007 and 1,075,000 units in 2008;   this compares with the level of 1,050,000 units achieved in 2006.

目录及图表

TABLE OF CONTENTS

        
1.   INTRODUCTION      
   1. 1 Background to the research   
   1. 2 Terms of reference    
   1. 3 Methodology     
   1. 4 Research parameters    

2.   SUMMARY OF FINDINGS     
  
3.   THE UK ECONOMY      
   3. 1 General economic appraisal   
   3. 2 Consumers’ expenditure on household goods

4.   MARKET SIZE AND STRUCTURE    
   4. 1 Introduction     
   4. 2 Past and present market size   
   4. 3 The market by product group   
   4. 4 The market by product type   
   4. 5 The market by distribution outlet  
   4. 6 Geographical distribution of the market 

5.   THE  MARKET BY BUILDING SECTOR   

6.   MAJOR MANUFACTURERS AND SUPPLIERS   
   6. 1 The market leaders    
   6. 2 Other important manufacturers  

7.   ADVERTISING AND SALES PROMOTION   
   7. 1 Direct advertising    
   7. 2 Exhibitions and display   
   7. 3 Sales promotion    

8.   THE THREAT FROM IMPORTED FURNITURE   
   8. 1 Analysis of import penetration  
   8. 2 Leading importers of kitchen furniture 

9.   THE FUTURE FOR KITCHEN FURNITURE                
   9. 1 The outlook for the UK economy               
   9. 2 Market forecasts                 

APPENDICES
                I      Boundaries of the Standard Regions
    II     Summary of interviews carried out
                                                   III     Definitions of product groups within the
                                                            furniture industry

TABLES AND CHARTS PRESENTED IN THIS REPORT

Chart 1 - Share of total sales of domestic furniture by product group 
Chart 2 - Total volume sales of kitchen furniture installations  
Chart 3 - Proportion of total sales value of kitchen furniture by distribution outlet   
Table 1 - Total gross disposable income in the UK and the personal savings ratio
Table 2 - Total household final expenditure in the UK  
Table 3 - Total sales through retail outlets in Great  Britain 
Table 4 - Comparison of furniture sales in terms of Retail and
   Manufacturers’ Selling Prices    
Table 5 - Total sales of domestic furniture by product group 
Table 6 - Share of total sales of domestic furniture held by product group 
Table 7 - Index of producer prices for domestic furniture  
Table 8 - Total volume sales of kitchen furniture installations 
Table  9 - Total sales of kitchen furniture by product group 
Table 10 - Share of total sales of kitchen furniture held by product group
Table 11 - Comparison of fitted kitchen sales volumes and values
Table 12 - Total volume sales of kitchen units   
Table 13 - Total volume sales of kitchen doors   
Table 14 - Total volume sales of kitchen doors by type of unit 
Table 15  - Total sales of kitchen furniture by product type  
Table 16 - Total volume sales of kitchen doors by type of material
Table 17 - Historical comparison of sales of kitchen doors by type of material                                       
Table 18 - Total sales of kitchen furniture by distribution outlet 
Table 19 - Geographical location of dwellings in the UK and the location
   of sales of kitchen furniture     
Table 20 - Total number of permanent dwellings completed in the UK by sector 
Table 21 - Total sales of kitchen furniture by building sector 
Table 22 - Total direct advertising expenditure in the domestic furniture industry 
Table 23 - Direct advertising expenditure compared with total sales of domestic furniture
Table 24 - Proportion of total direct advertising expenditure allocated
   to individual product groups    
Table 25 - Total imports and exports of domestic furniture  
Table 26 - Total imports of kitchen unit furniture and proportion of
   the total kitchen furniture market    
Table 27 - Forecasts for the UK economy    
Table 28 - Forecasts by HM Treasury     
Table 29 - Estimated future size of the UK domestic furniture market 
Table 30 - Estimated future size of the kitchen furniture market by product group 
Table 31 - Estimated future volume sales of kitchen furniture installations