2010-2015年美国家用净水器和空气净化器市场预测报告

NEW US industry forecasts to 2010 & 2015 Consumer Water Purification & Air Cleaning Systems

Study # 2088
September 2006
$4400

US demand to reach$1.7 billion in 2010
Demand for consumer water purification and air cleaning systems is projected to increase 4.7 percent per year to $1.7 billion in 2010. Gains will be driven by consumer concerns about the quality of the air and water in the home, and greater awareness of the healthful and aesthetic benefits of these systems. Market penetration will also be spurred by the development of quieter and more user-friendly systems. Additionally, existing owners of purification systems are continuing to upgrade to higher value versions with specialty features.
The industry also creates a large market for replacement filters and membranes, with sales forecast to reach $2.5 billion in 2010. Gains will be driven by rising penetration rates as well as marketing efforts and performance indicators that are aimed at improving replacement compliance among owners.
Reverse osmosis, distillation systems to lead water filtration products’ growth
Water purification systems that feature conventional filtration media accounted for the majority of demand for water systems in 2005, with 80 percent of sales value. However, sales growth for this segment will be outpaced by demand for higher value reverse osmosis and distillation systems, albeit from a significantly smaller base. These systems can process a broader range of contaminants compared to conventional filters. Among air cleaners, electrostatic systems accounted for the largest share of value demand with53 percent in 2005, and will also achieve the most rapid gains through 2010.
Point-of-use water systems, portable air cleaners to exhibit most rapid gains
In 2005, water purification and air cleaning system demand was dominated by equipment intended for use in a limited area of the house. Point-of-use (POU) water purification systems, which are installed at a single outlet, had the larger share of demand for water systems in 2005, and are also expected to post stronger annual growth rates through 2010 compared to point-of-entry systems.
Similarly, portable air cleaners, which are designed to treat the air in a single room, accounted for the larger share of sales of air cleaners in 2005 and will post faster growth through 2010 compared to wholehouse air cleaners. In general, sales of both POU water systems and portable air cleaners benefit from factors such as lower initial costs, a wider range of available purification technologies, more userfriendly operation and, in most cases, do-it-yourself installation. Additionally, some consumers purchase more than one POU water system or portable air cleaner for use in a single home.
Study coverage
Consumer Water Purification & Air
Cleaning Systems presents historical demand data plus forecasts to 2010 and 2015 by technology and product, as well as demand by US region. The study also considers market environment factors, evaluates company market share data and profiles key US industry players.

Table of contents
Introduction
Executive Summary
Mar
ket Envir onment
General
Macroeconomic Trends
Consumer Spending Trends
Demographic Trends
Residential Building Construction
Housing Units
Housing Stock
Improvements & Repairs
Pollution Control Outlook
Pricing Trends
Environmental & Regulatory Considerations
Water
Air
World Outlook
PURIFICATION TECHNOLOGIES
General
Water
Conventional Filtration
Adsorptive
Mechanical
Reverse Osmosis
Technology
Configurations
Distillation
Technology
Configurations
Other Technologies
Ultraviolet Disinfection
Ozone Treatment
All Other
Air
Electrostatic
Electrostatic Filters
Electrostatic Precipitators
Conventional Filtration
Other Technologies
Ultraviolet Treatment
Ozone Treatment
CONSUMER WATER PURIFICATION & AIR CLEANING PRODUCTS
General
Water Purification Systems
Point-of-Entry
Systems
Suppliers
Point-of-Use
Under-the-Sink Units
Counter-Top Units
Faucet-Mounted Units
Flow-Through Units
Others
Market Share
By Volume
By Value
Air Cleaning Systems
Whole-House Systems
Systems
Suppliers
Portable Systems
Systems
Suppliers
Market Share
Aftermarket Filters & Membranes
Replacement Water Filters
Replacement Air Filters
Replacement Membranes
REGIONAL MARKETS
General
Regional Demographic & Economic Trends
Population Patterns
Economic Outlook
Construction Activity
Housing Trends
Regional Demand for Purification Systems
Northeast
New England
Middle Atlantic
Midwest
East North Central
West North Central
South
South Atlantic
East South Central
West South Central
West
Mountain
Pacific
INDUSTRY STRUCTURE
General
Industry Concentration
Market Share
Systems
Replacement Parts
Competitive Strategies
Research & Development
Marketing & Distribution
Acquisitions & Divestitures
Cooperative Agreements
Company Profiles

Table of tables
Executive Summary
1 Summary Table
Market Environment
1 Macroeconomic Indicators
2 Personal Income & Expenditures
3 Demographic Indicators
4 Residential Construction Expenditures
5 Housing Completions & Floor Space
6 Housing Stock
7 Residential Improvement & Repair Expenditures
8 Pollution Control Expenditures
9 Pricing Trends in Consumer Water & Air Purification Systems
PURIFICATION TECHNOLOGIES
1 Consumer Water Purification & Air Cleaning System Demand
2 Consumer Water Purification System Demand
3 Conventional Water Filtration System Demand
4 Reverse Osmosis Water Purification System Demand
5 Distillation Water Purification System Demand
6 Other Water Purification System Demand
7 Consumer Air Cleaning System Demand
8 Electrostatic Air Cleaning System Demand
9 Conventional Filtration Air Cleaning System Demand
10 Other Air Cleaning Systems Demand CONSUMER WATER PURIFICATION & AIR CLEANING PRODUCTS
1 Consumer Water Purification/Air Cleaning System & Replacement Part Demand
2 Consumer Water Purification System Demand
3 Point-of-Entry Water Purification System Demand
4 Point-of-Use Water Purification System Demand
5 Under-the-Sink Water Purification System Demand
6 Counter-Top Water Purification System Demand
7 Faucet-Mounted Water Purification System Demand
8 Flow-Through Water Purification System Demand
9 Other Point-of-Use Water Purification Systems Demand
10 Consumer Air Cleaning System Demand
11 Whole-House Air Cleaning System Demand
12 Portable Air Cleaning System Demand
13 Demand for Replacement Filters & Membranes in Consumer Water Purification & Air Cleaning Systems
14 Replacement Water Filter Demand
15 Replacement Air Filter Demand
16 Replacement Membrane Demand
REGIONAL MARKETS
1 Resident Population by Region
2 Regional Gross Domestic Product
3 Regional Construction Expenditures
4 Regional Home Sales & Housing Completions
5 Consumer Water Purification & Air Cleaning System Demand by Region & Type
6 Northeast Water Purification & Air Cleaning System Demand
7 Midwest Water Purification & Air Cleaning System Demand
8 South Water Purification & Air Cleaning System Demand
9 West Water Purification & Air Cleaning System Demand
INDUSTRY STRUCTURE
1 US Consumer Water Purification & Air Cleaning System Sales by Company, 2005
2 Selected Acquisitions & Divestitures
3 Selected Cooperative Agreements

List of Charts
Market Environment
1 Year of Construction of Housing Stock, 2005
2 World Consumer Water & Air Purification System Demand by Region, 2005
PURIFICATION TECHNOLOGIES
1 Consumer Water System Demand: Value Versus Volume, 2005
2 Air Cleaning System Demand: Value Versus Volume, 2005 CONSUMER WATER PURIFICATION & AIR CLEANING PRODUCTS
1 Point-of-Use Water Purification System Demand: Value Versus Volume, 2005
2 Consumer Water Purification System Market Share by Volume, 2005
3 Consumer Water Purification System Market Share by Value, 2005
4 Consumer Air Cleaning System Market Share, 2005
REGIONAL MARKETS
1 Consumer Water Purification & Air Cleaning System Demand by Region, 2005
INDUSTRY STRUCTURE
1 Consumer Water Purification & Air Cleaning Systems & Replacement Parts Market Share, 2005
2 Consumer Water Purification & Air Cleaning Systems Market Share, 2005
3 Consumer Water Purification & Air Cleaning Systems’ Replacement Parts Market Share, 2005