World Motorcycles

发布时间：2007.9

内容介绍

Global demand to rise 5.4%
annually through 2011
Demand for motorcycles worldwide will
rise 5.4 percent annually to 55.7 million
units in 2011, with growth emanating
from a mix of developed market incremental
improvements and emerging
market expansions. Demand for all
categories of motorcycles is expected to
remain healthy, despite the anticipated
slowdown in key markets. China, for
example, the largest motorcycle market
and producer in unit terms, is rapidly
transitioning away from motorcycles
toward cars, and in the process flooding
the world market with motorcycle
exports. In contrast, rising fuel prices and
increasing restrictions on car use are
favoring motorcycles in developed
markets. The market for large and
expensive high displacement motorcycles
will remain strong through 2011, but
concerns regarding demand have
emerged due to the aging of the customer
base and rising insurance costs, especially
in the US and Western Europe.
Higher value products
dominate Triad market
Two separate motorcycle markets exist.
The first is centered in the industrialized
Triad (i.e., the US, Japan and Western
Europe), where motorcycles are seen as
pleasure vehicles by consumers who
already have one or more automobiles.
These motorcycles on average tend to be
larger, more powerful machines which
cost on average about $5,000 to $6,500
(in the US and Europe), and somewhat
less in Japan. The other, much larger
market in unit terms, is found in the
emerging economies of the Asia/Pacific,

Latin America and Africa/Mideast
regions, where motorcycles are seen as
primary family and work vehicles. These
vehicles are cheaper, smaller and less
powerful than Triad motorcycles.
Demand shifting toward
light motorcycles in key
Asia/Pacific region
Unlike the light vehicle industry, which
has consolidated down to a handful of
key global players, numerous motorcycle
original equipment manufacturers
(OEMs) exist, especially in the Asia/
Pacific region, which represents the heart
of global light motorcycle demand.
However, competitive intensity is
increasing, as evidenced by ongoing price
wars in China, Vietnam, Indonesia and
other Southeast Asian markets. Furthermore,
restrictions on motorcycle use in

large metropolitan areas of China and
some other Asia/Pacific countries is
causing a shift in demand away from
urban areas to rural markets, which is
causing a resulting change in product
mix. Demand is moving away from
scooters, mopeds and minibikes toward
more robust and powerful light motorcycles,
which better suit rural transportation
needs.
Study coverage
This new Freedonia industry study, World
Motorcycles, is available for $5400. It
presents historical demand data for 1996,
2001 and 2006 plus forecasts for 2011
and 2016 by product, world region and
for 19 major countries. The study also
considers market environment factors,
evaluates company market share and
profiles 31 global industry competitors.

目录及图表

Executi ve Summar y
1 Summary Table
Market Environment
World Economic Overview
Macroeconomic Developments
Macroeconomic Expectations
World Population Overview
World Light Vehicle Overview
Light Vehicle Production
Light Vehicle Sales
Motorcycle Industry Trends
Environmental & Regulatory Factors
Pricing Trends
Technological Trends
Ongoing Shift from 2-Stroke to 4-Stroke Engines
Arrival of Electric Motorbikes
LIST OF TABLES & CHARTS:
1 World Gross Domestic Product by Region
2 World Population by Region
3 World Light Vehicle Production
4 World Light Vehicle Sales
5 Motorcycle Wholesale Pricing
6 World Motorcycle Engine Type
WORLD OVERVIEW
Two Market Models: Developed & Emerging
Historical Context: Japan in the 1950s
Forecast Model Inputs
Demand by Region
Demand by Type
Motorcycle Production by Region
Foreign Trade in Motorcycles
LIST OF TABLES & CHARTS:
Cht Motorcycle Versus Passenger Car
Sales Trend -- Japan, 1950 to 2000
Cht Ratio of Motorcycle to Passenger Car
Sales -- Japan, 1950 to 2000
Cht Relationship of GDP per Capita to Relative
Motorcycle Sales Dominance --
Japan, 1950 to 1970
Cht Relationship of Income Distribution
to GDP per Capita, 2006
Cht Median Age Level in Selected
Countries, 2006
Cht Comparison of GDP per Capita
& Motorcycle Dominance
Cht Typical Motorcycle Market Transition
Points -- Selected Countries, 2006
1 World Motorcycle Demand by Region
Cht World Motorcycle Demand by Region, 2006
2 World Motorcycle Demand by Type
Cht World Motorcycle Demand by Type, 2006
3 World Motorcycle Production by Region
Cht World Motorcycle Production
by Region, 2006
4 World Motorcycle Net Exports by Region
Cht China Motorcycle Supply & Demand
Trends, 1992-2006
NORTH AMERICA
North America: Motorcycle Demand by Type
United States

Canada
Mexico
LIST OF TABLES & CHARTS:
1 North America Overview
2 North America Motorcycle Demand by Type
3 United States Overview
4 United States Motorcycle Demand by Type
5 Canada Overview
6 Canada Motorcycle Demand by Type
7 Mexico Overview
8 Mexico Motorcycle Demand by Type
WESTERN EUROPE
Western Europe: Motorcycle Demand by Type
Italy
France
Germany
Spain
United Kingdom
Other Western Europe
LIST OF TABLES & CHARTS:
1 Western Europe Overview
2 Western Europe Motorcycle
Demand by Type
3 Italy Overview
4 Italy Motorcycle Demand by Type
5 France Overview
6 France Motorcycle Demand by Type
7 Germany Overview
8 Germany Motorcycle Demand by Type
9 Spain Overview
10 Spain Motorcycle Demand by Type
11 United Kingdom Overview
12 United Kingdom Motorcycle
Demand by Type
13 Other Western Europe Overview
14 Other Western Europe Motorcycle
Demand by Type
ASIA/PACIFIC
Asia/Pacific: Motorcycle Demand by Type
China
India
Indonesia
Vietnam
Thailand
Japan
Taiwan
South Korea
Australia
Other Asia/Pacific
LIST OF TABLES & CHARTS:
1 Asia/Pacific Overview
2 Asia/Pacific Motorcycle Demand by Type
3 China Overview
4 China Motorcycle Demand by Type
5 India Overview
6 India Motorcycle Demand by Type
7 Indonesia Overview
8 Indonesia Motorcycle Demand by Type
9 Vietnam Overview
10 Vietnam Motorcycle Demand by Type
11 Thailand Overview
12 Thailand Motorcycle Demand by Type
13 Japan Overview
14 Japan Motorcycle Demand by Type
15 Taiwan Overview

16 Taiwan Motorcycle Demand by Type
17 South Korea Overview
18 South Korea Motorcycle Demand by Type
19 Australia Overview
20 Australia Motorcycle Demand by Type
21 Other Asia/Pacific Overview
22 Other Asia/Pacific Motorcycle
Demand by Type
OTHER REGIONS
Other Regions: Motorcycle Demand by Type
Latin America
Latin America: Overview
Latin America: Motorcycle Demand by Type
Brazil
Other Latin America
Eastern Europe
Eastern Europe: Overview
Eastern Europe: Motorcycle Demand by Type
Africa/Mideast
Africa/Mideast: Overview
Africa/Mideast: Motorcycle Demand by Type
Turkey
Other Africa/Mideast
LIST OF TABLES & CHARTS:
1 Other Regions Overview
2 Other Regions Motorcycle Demand by Type
3 Latin America Overview
4 Latin America Motorcycle Demand by Type
5 Brazil Overview
6 Brazil Motorcycle Demand by Type
7 Other Latin America Overview
8 Other Latin America Motorcycle
Demand by Type
9 Eastern Europe Overview
10 Eastern Europe Motorcycle
Demand by Type
11 Africa/Mideast Overview
12 Africa/Mideast Motorcycle Demand by Type
13 Turkey Overview
14 Turkey Motorcycle Demand by Type
15 Other Africa/Mideast Overview
16 Other Africa/Mideast Motorcycle
Demand by Type
INDUSTRY STRUCTURE
Industry Composition & Market Share
Industry Restructuring
Cooperative Agreements
Marketing & Distribution
Research & Product Development
Manufacturing
Competitive Strategies
Industry Globalization Trends
LIST OF TABLES & CHARTS:
Cht World Motorcycle Market Share, 2006
Cht Honda Motorcycle Production
Globalization Timeline
Cht Global Motorcycle Industry Minimum
Efficient Scale Analysis, 2006
Cht Profitability Trends -- Global Versus
Regional Players, 1999-2006
Cht Globalization Levels in Units Versus Dollars
1 Selected Cooperative Agreements
Cht Sales by Region Comparison, Selected
Producers, 2006
Company Profiles