HDTV in China: Devices Before Service

发布时间：2007.7

内容介绍

China's HDTV industry is being shaped by two forces: a relatively stubborn service industry and a very energetic and enthusiastic equipment industry.
 
 Although it has been offering HDTV service for two years, the service industry's progress in persuading consumers to adopt HDTV has been slow—only a quarter of a million consumers had subscribed to HDTV service by 2006. This number is expected to grow to over two million by 2011.
 
 By contrast, HDTV consumer electronics sales have skyrocketed, driven by powerful market demand—4.75 million HDTV sets were shipped in 2006, and shipments of 19.7 million are expected by 2011.
 
 This report covers the service and consumer electronics market in China's HDTV industry. A consumer survey result obtained in April 2007 is used to analyze the market demand for both service and CE equipment.
 
 This report is the first of a series of reports covering the Chinese HDTV market.

目录及图表

• Executive Summary
• Methodology
• China HDTV Market Overview
• Legislative Environment
• Technology Environment
• HDTV Standard
• Compression
• Bandwidth
• Other Technologies Related to HDTV
• Optical Storage
• HDTV Ecosystem
• HDTV Service Value Chain
• HDTV Equipment Market
• HDTV Market Demand and Consumer Behavior Analysis
• Demand for HDTV Service and Content
• Demand for HDTV Equipment
• Market Trend Analysis
• HD-STBs
• Market Drivers
• Market Barriers
• HD-DVD
• Market Drivers
• Market Barriers
• Market Forecast
• HDTV Service Market Forecast
• HDTV Equipment Market Forecast
• HDTV Sets
• HDTV Set-Top Boxes
• Next-Generation Optical Disc Player
• Profiles
• HDTV Vendors
• Sony
• Toshiba
• Sharp
• Samsung
• Skyworth
• HD STB Vendors
• Motorola
• Coship
• SVA
• HD Versatile Disc Player Vendors
• Sony
• Toshiba
• Shinco
• Related We Reports

List of Tables

• Table 1. TV Standard Comparison
• Table 2. Comparison of Compression Schemes
• Table 3. Comparison of Versatile Disc Technologies
• Table 4. HDTV STB Price Trend, 2006–2011 (US$)
• Table 5. HDTV Subscriber Forecast, 2006–2011 (in Thousands)
• Table 6. HDTV Service Revenue Forecast, 2006–2011 (US$ in Millions)
• Table 7. HDTV Shipment Forecast, 2006–2011 (in Thousands)
• Table 8. HDTV Installed-Base Forecast, 2006–2011 (in Thousands)
• Table 9. HDTV Revenue Forecast, 2006–2011 (US$ in Millions)
• Table 10. HDTV STB Shipment Forecast, 2006–2011 (in Thousands)
• Table 11. HDTV STB ASP Forecast, 2006–2011 (US$)
• Table 12. HDTV STB Revenue Forecast, 2006–2011 (US$ in Millions)
• Table 13. Next-Generation Optical Disc Player Forecast, 2006–2011 (in Thousands)

List of Figures

• Figure 1. HDTV Subscriber Forecast, 2006–2011 (in Thousands)
• Figure 2. Geographic Regions of Survey Respondents
• Figure 3. Monthly Income of Respondents (US$)
• Figure 4. HDTV Service Value Chain
• Figure 5. Are You Interested in HDTV?
• Figure 6. Do You Understand What HDTV Is?
• Figure 7. Have You Watched HDTV, and How Interested in it Are You?
• Figure 8. Which of the Following Sources of HDTV Content Are You Familiar With?
• Figure 9. Which of the Following Sources Will You Choose?
• Figure 10. Which Category of Content Do You Like Most?
• Figure 11. How Much Would You Prefer to Spend on HDTV Programming Monthly (US$)?
• Figure 12. Expected Spending on HDTV Programming vs. Monthly Income (US$)
• Figure 13. When Do You Plan to Purchase Your Next TV?
• Figure 14. What is the Size of the TV You Plan to Purchase?
• Figure 15. Desired TV Size vs. Monthly Income (US$)
• Figure 16. Desired TV Size vs. Size of Residence
• Figure 17. How Much Would You Spend on an HDTV STB (US$)?
• Figure 18. How Much Would You Spend on an HD-Capable DVD Player (US$)?
• Figure 19. LCD TV Price Trend, 2006–2011 (US$)
• Figure 20. HDTV Total Bundle Cost Forecast, 2006–2011 (US$)
• Figure 21. HDTV Service ARPU Forecast, 2006–2011 (US$)
• Figure 22. Total HDTV Content Supply Forecast, 2006–2011 (in Hours)
• Figure 23. Number of HDTV Channels Offered, 2006–2011
• Figure 24. HDTV Subscriber Forecast, 2006–2011 (in Thousands)
• Figure 25. HDTV Total Bundle Cost Forecast, 2006–2011 (US$)
• Figure 26. HDTV Service ARPU Forecast, 2006–2011 (US$)
• Figure 27. HDTV Service Revenue Forecast, 2006–2011 (US$ in Millions)
• Figure 28. HDTV Shipment Forecast, 2006–2011 (in Thousands)
• Figure 29. HDTV Installed-Base Forecast, 2006–2011 (in Thousands)
• Figure 30. HDTV Revenue Forecast, 2006–2011 (US$ in Millions)
• Figure 31. HDTV STB Shipment Forecast, 2006–2011 (in Thousands)
• Figure 32. HDTV STB ASP Forecast, 2006–2011 (US$)
• Figure 33. HDTV STB Revenue Forecast, 2006–2011 (US$ in Millions)
• Figure 34. Next-Generation Optical Disc Player Forecast, 2006–2011 (in Thousands)
• Figure 35. ASP Forecast for EVD and HVD, 2006–2011 (US$)
• Figure 36. Revenue Forecast for EVD and HVD, 2006–2011 (US$ in Millions)