Title: LBS Company Analysis: Wavemarket

Author: David Williams

Published: 1st March 2006

Pages: 42

Price: Single User: RMB 3950.00 Company-wide: RMB 9950.00 

About this Publication

Learn more about companies that are actually leveraging mobile positioning such as A-GPS and TDOA to offer location-based services (LBS) !!  This report is part of a series with an exclusive focus on companies in the wireless location space - location-based services, E911, location-enabled Wi-Fi, and (selected) RFID companies. 

Get an insider perspective, yet on a completely independent basis from LBS industry analyst and consultant, David Williams.  With platforms and applications designed to meet the needs of both consumers and enterprise customers, WaveMarket Inc. considers itself a pioneer in location-based solutions. Delivering location-based services to mobile handset users, their peers, or groups, they enable location-based blogging and tagging to enterprise asset tracking. This report provides an evaluation of company strategy, products, and business relative to the LBS value chain.

Dimensions covered include:

Business Strategy Assessment

Technology Strategy Assessment

Products and Services Strengths and Weakness

Market Position and Direction

Competitive Position and Defenseability

Growth Prospects

Business and Technology Risk

Patent Portfolio

Report Card

Perhaps the most valuable aspect of this publication is the company "report card", which grades Wavemarket in the following areas:

 TABLE OF CONTENTS

1.      Summary Report Card…………………………….…………………….......     3

2.      Business Strategy Review………………………………………………….    4

2.1       Strategic Focus………………………………………………………..      4

2.2       Product Strategy and Portfolio………………………………………        8

            2.2.1   LBS Platform Products……………………………………… .      8

            2.2.2   LBS Application Products…………………………………….     8

2.3       Competitive Positioning……………………..………………………..    20

2.4       Business/Operating Model………………………………………….. 28

2.5       Marketing, Channel Strategy………………………………………..  29

2.6       Sourcing/Partnership Strategy (Business)………………………… 30

2.7       Investor Messages………………………………………………....... 32

2.8       Risk Management……………………………………………………..    33

3.      Technology Strategy Review……………………………………………  … 34

3.1       Product/Service Design Strategy, Design Approach……………… 34

3.2       Upgrade Plans, Roadmap……………………………………………    35

3.3       User Interface Sophistication……………………………………….. 36

3.4       Network Platform Flexibility………………………………………..... 37

3.5       Sourcing/Partnership Strategy (Technology)……………………… 38

3.6       Patent, IP Protection………………………………………………….    40