Abstract

On October 29th 2006, "Sinosat-2"－the first special satellite for China broadcasting industry was launched into the sky. Although there were some accidents, in the latter half of 2007, "ChinaSat 9" will be launched, and China DBS industry will soon be started.

Under this background, R&TI Research of R&TI , SARFT cooperated with Guideline Research to issue the "China DBS Industry Development Research Report", which analyzed the above issues, and hope it will be helpful to the construction of China DBS industry chain.

Table of content

Chapter 1 Basic Structure and Suggestion

Chapter 2 Basic Part Research
2.1 Developmental Features of Oversea DBS
2.1.1 Profile
2.1.2 America (Operation Entity ,Operation Mode, Subscriber Development)
2.1.3 Europe  (Operation Entity, Operation Mode, Subscriber Development)
2.1.4 Japan and Korea (Operation Entity, Operation Mode,Subscriber Development)
2.1.5 Malaysia (Operation Entity ,Operation Mode,Subscriber Development)
2.1.6 India (Operation Entity , Operation Mode,Subscriber Development)
2.2 China Aerospace and Satellite Communication Broadcast
2.2.1 China Aerospace Industry Development
2.2.2 China Satellite Communication Broadcast
2.2.3 China Satellite Broadcast TV
2.3 Domestic DBS Industry Chain Structure
2.3.1 Industry Chain Structure and Status
2.3.2 Industry Attribute and Development Features
2.4 Development Background and China DBS Preparation
2.4.1 Development Background
2.4.2 Development History
2.4.3 Construction Objectives
2.4.4 Direct Broadcast Satellite

Chapter 3 Policy Guidance Research
3.1 Policy in Developing DBS
3.1.1 Current Policies and Background When Formulating Them
3.1.2 Implementation of Current Policies
3.2 DBS Positioning
3.2.1 National Projects
3.2.2 Major Projects
3.2.3 Market Development
3.3 DBS Meaning in Policy
3.3.1 Continuance of the Public Service Function
3.3.2 Tentative Exploration of Market Management
3.3.3 Moderate Loosening of the Strict Control
3.4 DBS Policy Trends
3.4.1 Policy Evolution Trend and Influencing Factors
3.4.2 Development Trends (Short term,Long term)

Chapter 4 Technology System and Standard
4.1. Frequency Planning
4.1.1 Antenna Frequency Division
4.1.2 Frequency and Limitation of Satellite TV Broadcast
4.1.3 Frequency of DTV and DBS
4.2 Content Safety
4.3 Coding Standard
4.3.1.Information Source
4.3.2 Channel
4.4 Major Technical Indicator
4.5 Terminal Receiver

Chapter 5 DBS Industry Operation and Operation Mode
5.1 Operation Mode and Feature
5.2 China Ideas about DBS Industry Operation
5.3 China DBS Operation in Space Segment
5.3.1 Operators in Space Segment (Enterprises Introduction,Market Preparation/Development, Operation Planning, etc.)
5.3.2 Space Operation Mode
5.4 Terrestrial Operation of China DBS
5.4.1 Public Service Operator in Terrestrial Segment
5.4.2 Public Service Operation Mode in Terrestrial Segment
5.4.3 Public Service Operators in Terrestrial Segment
5.4.4 Public Service Operation Mode in Terrestrial Segment

Chapter 6 Industry Producing
6.1 Chip Companies of Satellite TV
6.1.1 Market Competition
6.1.2 Major Competing Companies
6.2 CAS Companies
6.2.1 Market Competition
6.2.2 Major Competing Companies
6.3 Major Domestic Manufacturers of Satellite TV Receiving Terminal
6.3.1 Market Competition
6.3.2 Major Competing Manufacturers
6.4 Major International STB Manufacturers
6.4.1 Market Competition
6.4.2 Major Competing Manufacturers

Chapter 7 Research of DBS Market Demand 
7.1 Irregular Market Research
7.1.1 Current Size     
7.1.2 Consuming Features
7.2 Market Demand Research
7.2.1 Research of Pay TV Market in Rural Areas
7.2.2 Research of Pay TV Market in Urban Areas
7.2.3 Comparative Research of Rural and Urban Subscribers' Demand
7.3 DBS and HD Market
7.3.1 Status of HD Market
7.3.2 DBS Promoting Function to HD Market

Chapter 8 Forecast of DBS Market Development Trends
8.1 Main Influencing Factors of Market Development in Future (Three) Years
8.2 Game Relation of China DBS, DTV and other Transmission Channels
8.2.1 DBS and Cable DTV
8.2.2 DBS and DTT
8.3 Prediction of Market Size in Future (Three) Years
8.3.1 Development Prospect
8.3.2 Rural Market
8.3.3 Urban Market
8.3.4 Market Development Opportunity

Chapter 9 Research of DBS Market Investment Opportunity
9.1 Investment Opportunity
9.1.1 Political Viability of Investment
9.1.2 Investment Direction (Which Links of Industry Chain to Invest in)
9.1.3 Investment Mode
9.2 Investment Risk and Circumvention

Published Time	Pages	Publisher	Price
Oct/2007	--	R&TI Research	$2,500(PDF)
			$2,400(Hard Copy)