Abstract

China's auto industry is in the process of a rapid development. According to statistics of Chinese Association of Automobile Manufacturers (CAAM), the output of China passenger cars rose to 4.95 million units in 2007 from 1.09 million units in 2002, an increase of 3.8592 million units, representing the average annual growth rate of 35.33 percent.

Output of China Passenger Cars, 2002-2007 (unit: 10, 000)

 
Source: Chinese Association of Automobile Manufacturers

Market channels of China passenger cars have also obvious regional characteristics. Take Shenzhen City as an example, the city had 67,300 passenger cars in 2004 and the figure rose to 131,300 in 2007, representing average annual growth rate of 24.95 percent.

The top tree factors influencing auto consumers in Shenzhen are in turn price (35%), safety (26%) and brands (20%). As to fuel consumption, compared with consumers of other cities like Beijing, Shanghai, Chengdu and Guangzhou, Shenzhen consumers are relatively indifferent to it, accounting for only 4 percent.

As far as information gathering channels are concerned, Shenzhen consumers have their own characteristics. The top three channels are: going to 4s shops to see cars, which accounts for 33 percent, inquiring it from friends with experiences, which accounts for 27 percent, and trial driving, which accounts for 12 percent.

Review of Top 10 Auto Manufacturers in Sales in Shenzhen, 2005-2007(Units)

 
Source: ResearchInChina

At present, there are a total of more than 30,000 auto dealers in China and 4s shops account for over one thirds of them. According to incomplete statistics, China's 21 local manufacturers of passenger cars have 7,604 sales outlets named after brands or producers.

Based on the data of the regional distribution of local producers' sales outlets, we can see the characteristics of market channels, which are as follows.

1. Dealers of passenger car are excessively concentrated in developed provinces and municipalities.

2. The distribution network of the 21 passenger car manufacturers can be divided into five categories based on the similarity of provinces and municipalities. The distribution network of manufacturers' brands in category 1 and 2 is relatively weak in developed areas, while that in category 3, 4 and 5 is comparatively strong in such areas.

3. There exist distinctive differences in choices between producers and regional dealers.

4. Market competition in less developed areas is more intensive than that in developed areas.

Passenger Car Dealers in Eight Key Developed Areas Like Provinces of Guangdong, Shandong and Jiangsu

 
Source: ResearchInChina

Table of Contents

2. Major Regional Sales of Passenger Cars in China in 2007 
2.1 Market Division of China Passenger Cars  
2.1.1 Market Division Basis of China Passenger Cars  
2.1.2 Division of Regional Market of China Passenger Cars
2.2 Major Urban Markets of China Passenger Cars  
2.2.1 Beijing    
2.2.2 Shanghai 
2.2.3 Guangzhou 
2.2.4 Shenzhen 
2.2.5 Chengdu 
2.2.6 Chongqing 
2.2.7 Dongguan 
2.2.8 Haikou 
2.2.9 Fuzhou
2.2.10 Tianjin

3. Distribution Channels of China Passenger Cars in 2007 
3.1 Overall Analysis of China Auto Distribution Channels 
3.2 Characteristics of China Auto Distribution Channels  
3.3 Distribution Channels of China Major Auto Manufacturers 
3.3.1 FAW-Volkswagen  
3.3.2 FAW Toyota       
3.3.3Shanghai Volkswagen 
3.3.4 Citroen          
3.3.5 SAIC-GM       
3.3.6 Dongfeng Nissan  
3.3.7 Changan Ford   
3.3.8 Chery                                                              
3.3.9 Geely Car 
3.3.10 Guangzhou Honda
3.3.11 Beijing Hyundai    
3.3.12 Guangzhou Toyota                                                    
3.3.13 Shanghai Automotive                                                    
3.3.14 Hainan Mazda                                       
3.3.15 Dongnan Automobile                                                     
3.3.16 Dongfeng Yuedakia
3.3.17 Tianjin FAW 
3.3.18 BYD Auto                                                           
3.3.19 Huachen Jinbei                                                      
3.3.20 Changan Automobile              
3.3.21 Changan Suzuki                
3.3.22 Nanjing Soyat                                                       
4. Developing Trend of Market Channels of China Auto Manufacturers     
4.1 Strategies for Extending Regional Market Channels of China Passenger Cars                                                                       
4.2 Reform of China Auto Distribution Channels              

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Published Date	Number of Pages	Publisher	Price
Mar/2008	106	ResearchInChina	$2,400(PDF)
			$2,200(Hard Copy)