Table of content

Chapter 1 Profile of Automobile TV
1.1 Definition and Principle
1.2 Background, Status and Meaning

Chapter 2 Standard of Automobile TV
2.1 Information Source Coding Standard
2.2 Channel Transmission Standard
2.2.1 Three International DTT Standards
2.2.2 China DTT Standard and Other Relevant Standards
2.2.3 Technical Parameter of Automobile TV in Various Countries
2.2.4 Comparison of Various Kinds of Automobile TV Standards

Chapter 3 Policy and Influence on Automobile TV Industry
3.1 Establishment and Selection of National, Industry Standard
3.2 Establishment and Selection of Information Source Standard
3.2.1 Establishment and Selection of Transmission Standard
3.2.2 Newest Trends about Standard Application
3.3 Operation License Regulation
5.3.1 Position of Automobile TV Given by Broadcasting Industry
5.3.2 Operation License Regulation
5.3.3 Operation Application and Approval Procedure
3.4 Content Regulation
3.5 Frequency Spectrum Planning

Chapter 4 Industry Chain and Operation Mode of Automobile TV
4.1 Industry Chain and Interactive Relation
4.2 Operation Mode Analysis
4.2.1 Different Business Mode Analysis
4.2.1.1 User-Magisterial
4.2.1.2 New Business Mode Brought by New-type Terminal
4.2.1.3 Advertising Mode-lead
4.2.2 Operation Mode Analysis of Different Network
4.2.2.1 Operation Mode Realization of Broadcasting Network
4.2.2.2 Operation Mode Realization of Satellite Network

Chapter 5 Cases Study (Automobile TV, City TV)
5.1 Oversea Cases
5.1.1 Korean SK
5.1.2 Japanese NTT DOCOMO
5.2 Domestic Cases
5.2.1 OPG (Oriental Pearl Group)
5.2.2 BAMC (Beijing All Media and Culture Group)
5.2.3 Hunan Automobile TV and Changsha Automobile TV
5.3 Technology and Service Operators
5.3.1 Shenzhen Leaguer Digital TV Co., LTD
5.3.2 Shanghai HDI Group
5.3.3 Towana
5.3.4 CDMTV

Chapter 6 China Automobile TV Progress by Region
6.1 Beijing
6.2 Shanghai
6.3 Tianjin
6.4 Chongqing
6.5 Henan
6.6 Hunan
6.7 Hubei
6.8 Anhui
6.9 Liaoning
6.10 Hei Longjiang
6.11 Jilin
6.12 Jiangxi
6.13 Yunnan
6.14 Guizhou
6.15 Shandong
6.16 Jiangsu
6.17 Zhejiang
6.18 Guangdong
6.19 Shanxi
6.20 Sha’anxi
6.21 Hebei
6.22 Sichuan
6.23 Hainan
6.24 Guangxi
6.25 Fujian
6.26 Ningxia
6.27 Gansu
6.28 Inne Mongolia
6.29 Xinjiang
6.30 Qinghai

Chapter 7 Content Provision Analysis of China Automobile TV
7.1 Content Creation
7.2 Content Provision
7.3 Content Category and Analysis

Chapter 8 Relevant Equipment of China Automobile TV
8.1 Transmitter Manufacturers
8.1.1 Beijing BBEF Electronics Group Co., ltd
8.1.2 Beijing Gigamega Electronics Co., ltd
8.1.3 American Harris Corporation
8.1.4 Germany R&S
8.1.5 Italian ITELCO
8.1.6 Canadian UBS
8.2 Receiver Manufacturers
8.2.1 Beijing BBEF Electronics Group Co., ltd
8.2.2 Shenzhen Coship Electronics
8.2.3 Changhong
8.2.4 Konka
8.2.5 Skyworth
8.2.6 Haier
8.2.7 Prima
8.2.8 Shenzhen Kinspar Holdings Co.,ltd
8.3 Chip Companies
8.3.1 Texas Instruments (TI)
8.3.2 STMicroelectronics (ST)
8.3.3 Freescale
8.3.4 ZORAN
8.3.5 THOMSON
8.3.6 NXP
8.3.7 Legend Silicon
8.3.8 Shanghai HDI Group
8.3.9 Hangzhou Guoxin Science and Technology Co., ltd
8.3.10 SMICS (Semiconductor Manufacturing International Corporation)
8.3.11 Isis-IP

Chapter 9 Market Size and Forecast of China Automobile TV
9.1 Several Influencing factors
9.1.1 Automobile Size
9.1.2 Public Building Size in Cities
9.1.3 History Opportunities
9.1.4 Advertising Industry
9.2 Size and Forecast of China Automobile TV
9.3 Size and Forecast of China Outdoor TV
9.4 Size and Forecast of China DTT
9.5 Size and Forecast of China Automobile TV

Chapter 10 Investment Opportunity Analysis About Automobile TV
10.1 Investment Scale and Analysis
10.2 Investment Risk Analysis

Chapter 11 Conclusion
11.1 Optimistic Outlook
11.2 Current Problem
11.3 Conclusion

Chapter 12 Appendix
12.1 Relevant Standards of China Automobile TV
12.2 Operation Application Procedures of China Automobile TV
12.2.1 Relevant Regulation Norms
12.2.2 Application Form and Guarantee

Charts and Tables

Chart Catalog
Chart 1 Principle Diagram of System Transmitting End of Automobile TV
Chart 2 Transmitting System Diagram of China Terrestrial DTV
Chart 3 TV Broadcasting on Buses
Chart 4 Comparison of Global TV、Internet and Mobile Phone Subscribers
Chart 5 Comparison of 2005 DTV Penetration Rate by Country
Chart 6 AVS Position in Audio and Video Standards History
Chart 7 AVS Industry Chain Diagram
Chart 8 DTMB Terrestrial Transmitting System Head 
Chart 9 National Standard COFDM Inserting into Synchronizing Pilot
Chart 10 Multi-frame of National Standard TDS-OFDM
Chart 11 Basic Structure of DAB System
Chart 12 StiMi Mobile Digital Multi-media Broadcasting System of Academy of Broadcasting Science (ABS)
Chart 13 Service Provided by Terrestrial DTV Broadcasting
Chart 14 3G&Mobile Broadcast Frequency Spectrum
Chart 15 Frequency Spectrum Division of China Broadcasting Industry and Mobile Communication
Chart 16 Industry Chain of Automobile TV Service
Chart 17 Will of Content Providers to Become Content Integrators in the Future
Chart 18 User Survey and Research of Automobile TV
Chart 19 Industry Chain of Automobile TV Service
Chart 20 Automobile TV Networking of Broadcasting System
Chart 21 Automobile TV Networking of Satellite System
Chart 22 Head Display Control Systems of Taxi and Electronic Bus-stop Board
Chart 23 Data Flow of Electronic Bus-stop Board
Chart 24 Data Flow of Electronic Bus-stop Board in Shanghai
Chart 25 Shanghai Electronic Bus-stop Board
Chart 26 Service Coverage Diagram of Shanghai HDI Group
Chart 27 CDMTV Development Structure
Chart 28 Dalian Automobile TV Broadcasting Room
Chart 29 Anhui Automobile TV Studio Control Room
Chart 30 American Harris Exciter and Other Equipment
Chart 31 American Harris FY07 Transmitter
Chart 32 American Harris Products Distribution in China
Chart 33 Canadian UBS Application in DVB-T System Equipment
Chart 34 Skyworth T58M Receiver on Automobile
Chart 35 Skyworth HDT8918 Receiver on Automobile
Chart 36 TI Annual Revenue Construction
Chart 37 TI HDTV Chip Solution Based on Da Vinci Reference Software Design
Chart 38 American ZORAN DTV Receiver Chip
Chart 39 Business Construction of French TOMSON
Chart 40 French THOMSON DTV Receiver Chip
Chart 41 Philips NXP Pnx8300 Solution
Chart 42 National Standard Solution of Legend Silicon
Chart 43 Chip Appearance of Shanghai HDI ADTB-T DTV Receiver
Chart 44 Chip Solution of Shanghai HDI ADTB-T DTV Receiver
Chart 45 Chip Appearance and Board of Hangzhou Guoxin DTV Receiver
Chart 46 Chip Solution of Hangzhou Guoxin DTV Receiver
Chart 47 Overall Structure of Isis-IP ID200
Chart 48 Hardware of Isis-IP DMB Receiver Solution
Chart 49 Number Forecast of China Automobile TV
Chart 50 Forecast of Annual Revenue from China Automobile TV
Chart 51 Number Forecast of China City Outdoor TV
Chart 52 Forecast of Annual Revenue from China City TV
Chart 53 Number Forecast of China Automobile TV
Chart 54 Forecast of Annual Revenue from China Automobile TV

Table Catalog
Table 1 Three Standards Comparison of International Terrestrial DTV
Table 2 Main Working Mode of the Fixed Reception of DTMB HDTV
Table 3 Main Working Mode of DTMB SDTV Fixed Reception
Table 4 Working Mode Parameter of National Standard Terrestrial DTV Covering Large-scale of Single Frequency Net
Table 5 Performance Test Result of Landmark Single Frequency Net
Table 6 Main Technique Index Comparison of Low Code Rate Working Mode
Table 7 Main Technique Index Comparison of High Code Rate Working Mode
Table 8 Typical System Parameter Comparison of DTMB and DVB-T
Table 9 Standard Comparison of All Kinds of Automobile TV and Outdoor TV
Table 10 Standard Adoption Forms of All Kinds of Automobile TV
Table 11 Radio Spectrums and Bands
Table 12 Corresponding Table of Frequently Used Alphabetic Codes and Service Frequency Bands
Table 13 Nominal Carrier Frequency of China Metric Wave TV Channels
Table 14 Nominal Carrier Frequency of China Decimeter Wave TV Channels
Table 15 Advertising Revenue of Korean Six T-DMB Operators
Table 16 Towana Advertising Price of Automobile TV
Table 17 BAMC Advertising Price of Automobile TV
Table 18 Towana Advertising Price
Table 19 American Harris Product List
Table 20 Haier STB Receiver List
Table 21 All kinds of STB Chip Solution of Philips NXP

Published Time	Pages	Publisher	Price
Feb/2007	--	R&TI Research	$2,500(PDF)
			$2,400(Hard Copy)