China furniture industry has made a remarkable progress as well as the whole industry level.  In 2005, the furniture output was 339.9 million pieces, rising 11.41% compared to 2004; the total production value (at current price) of the furniture manufacturing industry reached RMB 138.904 billion, and the sales revenue amounted to RMB 133.706 million, each up 27.40% and 27.43% over the same period of 2004. In 2006, the furniture industry still enjoyed a boom in production and sales, and the finished-product output, sales revenue and profit all experienced a dramatic increase. In the first quarter of 2006, the production value of China furniture manufacturing industry amounted to RMB 37.992 billion, increased by 31.78% over 1Q 2005; the sales revenue amounted to RMB 36.538 billion, increased by 29.03% over 1Q 2005; and the profit reached RMB 2.329 billion, increased by 25.15% over 1Q 2005.

As the whole industry develops, the international competitiveness of China furniture industry improved dramatically, and China has now become the powerful nation for the export and production of solid wood furniture. In 2005, China’s furniture export value reached USD 13.767 billion, a year-on-year growth of 32.98%, which ensured China to be the largest furniture export country over Italy in total amount.  In 2006, the furniture industry continued to keep a higher growth rate, and the export value amounted to USD 4.042 billion in the first quarter of 2006, rising 29.31% over the same period of 2005. And of which 57.87% was from solid wood furniture export. Actually, China’s solid wood furniture has grown increasingly competitive in the international market and its export volume has topped the world.

China Furniture Import and Export, 2005

The Chinese government put forward that prosper the rural economy thoroughly and accelerate the pace of urbanization, which aims to drive the consumption market further and expand the consumption field. The measure will definitely further promote the housing construction in China, and accordingly, the related industries will also see a progress. As a result of the development of the housing industrialization, the house, entering into the market as a commodity, has provided broad development room for furniture and the matched products. Basically, there is completed construction area of about 1.2 billion square meters every year in China, which is 6 times that of all over the Europe. And of these, the urban housing construction accounts for 500 million square meters, which can provide 5 million families with houses if calculated at 100 square meters per family. In another word, about 5 million families each year need to buy various kinds of budget furniture for their new houses, so huge potential exists in China furniture market.

After the reform and opening-up policy, the furniture industry started developing towards Guangdong, Zhejiang, Northeast, North China, and current four industry regions gradually came into being. They are respectively, South China furniture industry region centered by Guangdong and Fujian; East China furniture industry region centered by Zhejiang, Jiangsu and Shanghai; North China furniture industry region centered by Beijing, Tianjin, Hebei and Shandong; and Northeast furniture industry region centered by Shenyang and Dalian.

Although the regional markets of China furniture industry are getting concentrated, medium-small furniture enterprises still take the majority, and moreover, the industrial concentration is quite low because there is no any enterprise whose market share can exceed 1% until now. This, on one hand, will offer great opportunities for the advantageous counterparts, but on the other hand, more small enterprises with poor management and weak competitiveness will be eliminated eventually.

Driven by the market demand, China furniture industry will arouse an investment heat and this upsurge will last a few years as a result of further enlarged investment scale as well as the diversified investment forms.

Table of content

 1 Operation Status of China Furniture Manufacturing Industry in 2006
1.1 Operation Status in 2005
1.1.1 Assets and Liabilities
1.1.2 Sales
1.1.3 Expense and Cost, 2005-2006
1.1.4 Production Value and Profit
1.1.5 Furniture Manufacturers
1.1.6 Industry Structure
1.2 Foreign Trade of China Furniture Industry, 2005-2006
1.2.1 Trade Increase
1.2.2 Export Varieties
1.2.3 Country to Export
1.2.4 Trade Barrier
1.2.5 Influencing Factors 

2 Analysis of Wood Furniture Market in 2006
2.1 Market Position
2.2 Foreign Trade
2.3 Quality Standard
2.4 Redwood Furniture Market in 2006
2.5 Investment and Collection
2.6 Developing Trend

3 Bamboo and Cane Furniture Market in 2006
3.1 Characteristics
3.2 Individuation Development
3.3 Developing Trend

4 Plastic Furniture Market in 2006
4.1 Characteristics
4.2 Developing Trend

5 Metal Furniture Market in 2006
5.1 Development Status
5.2 Advantages
5.3 Developing Trend

6 Office Furniture Market in 2006
6.1 Market Demand
6.2 Production
6.3 Main Producing Area – Lecong
6.4 Shenzhen Office Furniture Market

7 Kitchen Furniture Market in 2006
7.1 Characteristics
7.2 Demand
7.3 Production

8 Soft Furniture Market in 2006

9 Hotel Furniture Market in 2006

10 Children Furniture Market in 2006
10.1 Definition
10.2 Demand
10.3 Status Quo
10.4 Brands and Prices
10.5 Product Structure 
10.6 Product Design

11 Regional Furniture Markets in 2006
11.1 China Furniture Regional Economy Development
11.1.1 Status Quo
11.1.2 Characteristic Regional Economy
11.1.3 Advantages
11.1.4 Disadvantages
11.2 Shanghai Furniture Market
11.2.1 Overall Situation
11.2.2 Development of Furniture Manufacturing Industry in 2006
11.3 Beijing Furniture Market
11.3.1 Redwood Furniture
11.3.2 High-end Furniture
11.3.3 Customized Furniture
11.3.4 Consumption Increase
11.3.5 Market Demand
11.3.6 Market Advantages
11.3.7 Market Disadvantages
11.3.8 Leading Enterprises
11.3.9 Development of Furniture Manufacturing Industry in 2006
11.4 Guangdong Furniture Market
11.4.1 Market Scale
11.4.2 Industry Scale
11.4.3 Furniture Trade
11.4.4 Market Advantages
11.4.5 Market Disadvantages
11.4.6 Development of Furniture Manufacturing Industry in 2006
11.5 Fujian Furniture Market
11.5.1 Development of Furniture Manufacturing Industry in 2006
11.5.2 Output in 2006
11.6 Zhejiang Furniture Market
11.6.1 Development of Furniture Manufacturing Industry in 2006
11.6.2 Analysis of Industrial Cluster
11.6.3 Analysis of Advantages and Disadvantages
11.7 Sichuan Furniture Market
11.7.1 Overall Situation
11.7.2 Market Dynamics
11.7.3 Development of Furniture Manufacturing Industry in 2006
11.8 Wuhan Furniture Market
11.8.1 Regional Advantages
11.8.2 Industry Scale
11.8.3 Market Scale
11.8.4 Consumption Characteristics

12 Overseas Furniture Market
12.1 Position and Opportunity of China Furniture in the Global Furniture Market
12.2 China Furniture Import in 2005
12.3 China Furniture Export in 2005
12.4 Main Furniture Import Enterprises

13 Main Factors Influencing Furniture Demand
13.1 Income and Furniture Consumption Level in the World
13.2 Per Capita Income and Furniture Consumption in China

14 Analysis of Furniture Consumption
14.1 Economic Environments Influencing Consumers’ Behavior
14.2 Main Characteristics of Consumers’ Behavior
14.3 Target Consumption Group Position
14.4 Consumers and Prevailing Style
14.5 Psychoanalysis of Furniture Modality Design 
14.5.1 Commonness of Furniture Modality Design
14.5.2 Psychological Factors of Furniture Modality Originality
14.6 Consumers Mental Price
14.7 Factors Considered by Consumers
14.7.1 Environmental Protection
14.7.2 High Performance-price Ratio
14.8 Characteristics of Rural Consumers
14.9 Characteristics of Female Consumers

15 Furniture Circulations
15.1 Current Status
15.2 Problems
15.3 Strategies
15.4 Regional Furniture Stores
15.4.1 Design
15.4.2 Guangzhou
15.4.3 Nanjing
15.4.4 Shanghai
15.4.5 Chengdu
15.4.6 Wuhan

16 Furniture Industry Structure in 2006
16.1 Furniture Strategy Clustering
16.1.1 Coupling Mechanism of Industry Clustering and Regional Economic Development
16.1.2 PRD Furniture Industrial Region
16.1.3 YRD Furniture Industrial Region
16.1.4 CBS Furniture Industrial Region
16.1.5 Northeast Furniture Industrial Region
16.1.6 West Furniture Industrial Region
16.2 Concentration of China Furniture Industry
16.3 Gap between Chinese Furniture Enterprises and Overseas Counterparts
16.3.1 Production Pattern of Furniture Enterprises
16.3.2 Production Pattern of Chinese Furniture Enterprises
16.3.3 Modern Production and Operation Pattern
16.3.4 Modern Production Process Layout Pattern

17 Competition of China Furniture Industry
17.1 Competitive Elements
17.1.1 Design
17.1.2 Price
17.1.3 Brand
17.1.4 Execution
17.2 Core Competitiveness
17.3 Furniture Enterprises Facing Market Competition
17.3.1 Bargaining Power of Consumers
17.3.2 Bargaining Power of Suppliers
17.3.3 Competition of Alternative Industries
17.4 Market Competition Strategy of Furniture Enterprises
17.5 Typical Analysis – Shunde Furniture
17.5.1 Current Status
17.5.2 Development Course

18 Furniture Enterprises
18.1 Guangming Group Furniture Co., Ltd
18.1.1 Company Profile
18.1.2 Business Scope
18.1.3 Operation Status
18.2 Markor International Furniture Co., Ltd
18.2.1 Company Profile
18.2.2 Business Scope
18.2.3 Operation Status
18.3 Shenzhen Changjiang Furniture Co., Ltd
18.4 Shenzhen Dahaoxingli Furniture Industrial Co., Ltd
18.5 Tiantan Furniture Co., Ltd
18.6 Huari Furniture Industrial Group
18.7 Hong Kong Lamex Holdings
18.8 Heung Kong Group
18.9 IKEA Furniture

19 Marketing Strategies for Furniture
19.1 Sale Strategy
19.2 International Furniture Marketing Reference
19.3 Brand Strategy of Furniture
19.3.1 Brand Marketing Flow
19.3.2 Brand Construction and Industry Chain Operation
19.3.3 Brand Marketing Case – QuMei Furniture
19.4 New Mode of Furniture Marketing
19.4.1 Franchise
19.4.2 Customized Marketing
19.4.3 Experiential Marketing
19.5 Bottleneck Factors for Furniture Marketing
19.5.1 Marketing Concept
19.5.2 Marketing Plan
19.5.3 Brand Consciousness
19.5.4 Market Management
19.5.5 Market Positioning
19.5.6 Marketing Team
19.6 Marketing for Office Furniture
19.6.1 Marketing Strategy Plan
19.6.2 Consumer Behavior
19.6.3 Marketing Mode
19.6.4 Product Positioning
19.7 Marketing Trend

20 Developing Trends and Forecast of China Furniture Industry in 2007
20.1 First Year of Market Globalization
20.2 Developing Trend, 2007
20.2.1 Creativity
20.2.2 Environmental Trend
20.2.3 Intelligence
20.2.4 Market Change
20.3 Forecast

21 Investment Environment of Furniture Industry
21.1 Characteristics
21.2 Growth
21.2 Profitability
21.3 Industry Barrier
21.2 Policy Environment
21.2.1 Three Error Areas of Current National Standard
21.2.2 Environmental Labeling Accreditation Spans Green Trade Barrier
21.2.3 Formal Implement of Tariff free
21.2.4 Implementation of State Compulsory Standard

22 Furniture Raw Materials Supply and Furniture Machinery Development
22.1 Wood Import 
22.2 Wood Price in 2006
22.3 Development of China Furniture Hardware
22.4 Development of China Furniture Machinery Industry

Selected charts