Abstract

Along with the fast deployment of Digital TV (DTV), the sales of STB also achieved a rapid growth. Standard-definition STBs with single receiving function cannot meet the demand as the constant development of various digital broadcasting technologies, such as IPTV, bi-directional wired DTV, ground DTV, and satellite TV. The sales of STB with multiple receiving modes and high-definition STB are growing rapidly.

In 2007, totally 140 million STBs were sold worldwide, the overall sales percentage of satellite STBs was 46%, and IP STB gained the highest sales growth with a figure of 4.53 million, increased by 77% comparing 2006.

Global Sales of Various STB, 2004-2008
 
Source: ResearchInChina

In China, during the period of digital conversion of cable TV, most operators chose low-end STBs with basic functions in the virtue of cost efficiency due to the free given of STB to terminal users. In addition, some operators cut down the bidding price and delayed payment due to capital pressure, applying rather pressure on STB manufacturers.

However, along with the operation of HDTV, the requirements from terminal users begin upgrading and the market share of high-end STBs is gradually increasing. In 2007, The sales of HDTV STBs in china increased much compared with 2006. The demand on HDTV STBs in large cities like Beijing and Shanghai are both gradually growing. Not only HDTV STBs, but also PVR STBs is gradually accepted by the market. 

By the end of December, 2007, China Ministry of Information Industry issued the standard for card separation of UTI, giving new incentives to STB market. In addition, the reformation of bi-directional networks for cable TV further stimulates the market demand on high-end STBs. In 2007, 19.73 million cable DTV STBs was sold in china, the overall sales percentage for free low-end STB, Single-direction enhanced STB, interactive STB and HDTV was 68%, 17%, 15% and 0.03% respectively.

Sales of Cable DTV STB in China, 2003-2011
 
Source: ResearchInChina

China has become one of the major STB manufacturing bases in the world, with an integrated industrial chain. There are more than 300 STB manufactures in China. So far, low-end STBs still dominate China market and domestic manufacturers are having the largest cake in the market. Foreign manufacturers are restrained from China’s DTV related policies and the scattered distribution of Chinese DTV operators. Several foreign manufacturers have withdrawn from China market.

Table of Contents

2. STB Application Markets in China
2.1 Digitalize of Cable TV
2.2 Satellite TV
2.3 Ground Digital TV
2.3.1 Development of Mobile TV
2.3.2 Development of Ground Digital TV Under National Standards
2.4 IPTV
2.4.1 Global Development and Operational Modes of IPTV
2.4.2 IPTV Development in China

3. Development of Digital STB Market and Industry
3.1 Industrial Chain of Digital STB
3.2 Related Standards of Digital STB
3.2.1 Channel Transmission
3.2.2 Service Standards
3.2.2.1 DVB-SI
3.2.2.2 EPG
3.2.3 Standards for Support System
3.2.3.1 CA Standard
3.2.3.2 Middleware Standards
3.3 Global Market and Industry of Digital STB
3.3.1 Market Share Distribution of Major Global STB Manufacturers
3.3.2 Transition time for Digital TV in Various Countries
3.3.3 Industrial Chain of Global Interactive TV
3.3.4 Card Separation in Foreign Market
3.3.5 Global Digital STB Market Status
3.4 Status and Development of China Digital STB Market and Industry
3.4.1 Production
3.4.2 Card Separation Standards
3.4.3 Forecast of China Digital STB Market
3.4.3.1 Sale Forecast of Cable Digital TV STB
3.4.3.1 Sale Forecast of Ground Digital TV STB
3.4.3.1 Sale Forecast of Satellite TV STB

4. Digital STB Suppliers
4.1 Market Status of STB Chip
4.2 Major STB Chip Suppliers
4.2.1 ST
4.2.2 IBM
4.2.3 LSI
4.2.4 NXP
4.2.5 Fujitsu
4.2.6 NEC
4.2.7 Broadcom
4.2.8 Zoran
4.2.9 Conexant
4.2.10 CheerTek
4.2.11 ATI
4.2.12 Samsung
4.2.13 Beijing Haier
4.2.14 TI
4.2.15 Intel
4.2.16 NS
4.2.17 Hisilicon
4.2.18 NationalChip
4.2.19 Shanghai Penstar

5. CA Suppliers
5.1 Market Share Distribution of Major Global CA Manufacturers
5.2 Competition in China CA Market
5.3 Major CA Manufacturers
5.3.1 NDS
5.3.2 Nagravision
5.3.3 Conax
5.3.4 Irdeto
5.3.5 Viaccess
5.3.6 Motorola
5.3.7 DVN
5.3.8 CTI
5.3.9 STV
5.3.10 ADT
5.3.11 DTVIA
5.3.12 LifeView
5.3.13 Roxus
5.3.14 Others

6. Middleware Suppliers
6.1 Introduction to Middleware
6.2 Major International Middleware Suppliers
6.2.1 Opentv
6.2.2 Alticast
6.2.3 NDS
6.2.4 Canal+
6.2.5 Microsoft
6.2.6 Liberate
6.3 Major Chinese Middleware Suppliers
6.3.1 DTVIA
6.3.2 DVN
6.3.3 HDIC
6.3.4 Beijing Novel-Tongfang
6.3.5 Shanghai DigiVision,

7. ODM Suppliers
7.1 CEC Huada
7.2 Beijing Mingxin
7.3 Linpo
7.4 AsiaCom
7.5 Polar Star
7.6 Shanghai Huiguan
7.7 SHIC
7.8 TransVideo

8. Major STB Suppliers
8.1 Coship
8.1.1 Company Profile
8.1.2 Sales
8.1.3 Products
8.1.4 Partners
8.2 Sichuan Changhong
8.2.1 Company Profile
8.2.2 Sales
8.2.3 Products
8.3 TCL (Shenzhen)
8.3.1 Company Profile
8.3.2 Sales
8.3.3 Products
8.4 Qingdao Hisense
8.4.1 Company Profile
8.4.2 Products
8.5 Haier
8.5.1 Company Profile
8.6 Skyworth (Shenzhen)
8.6.1 Company Profile
8.6.2 Operation
8.6.2 Products
8.7 GNI
8.7.1 Company Profile
8.7.2 Products
8.8 DVN
8.8.1 Company Profile
8.8.2 Products
8.9 Shanghai DigiVision,
8.9.1 Company Profile
8.9.2 Products
8.10  Fuzhou Zhuoyi
8.10.1 Company Profile
8.10.2 Products
8.11 Sichuan Jiuzhou
8.11.1 Company Profile
8.11.2 Products
8.11.3 Major Customers
8.12  Chengdu Doyen
8.12.1 Company Profile
8.12.2 Products
8.12. 3 Partners
8.13 Tsinghua DTV
8.13.1 Company Profile
8.13.2 Products
8.13. 3 Partners
8.14 Langchao
8.14.1 Company Profile
8.14.2 Products
8.14. 3 Partners
8.15  Changsha SPM
8.15.1 Company Profile
8.15.2 Products
8.16  DareGlobal
8.16.1 Company Profile
8.16.2 Products
8.16.3 Clients
8.17  Konka
8.17.1 Company Profile
8.17.2 Operation
8.17.3 Products
8.17.4 Clients
8.18 Shenzhen AVIT
8.18.1 Company Profile
8.18.2 Products
8.19 ZTE
8.19.1Company Profile
8.19.2 Products
8.20  GWI
8.20.1 Company Profile
8.20.2 Products
8.21 Dalian Daxian
8.21.1 Company Profile
8.21.2 Products
8.22  Tanfang Jade Bird Huaguang
8.22.1 Company Profile
8.22.2 Products
8.23 Jiangsu Yinhe
8.23.1 Company Profile
8.23.2 Products
8.24 Xoceco
8.24.1 Company Profile
8.24.2 Products
8.25  Shenzhen Wanlida
8.25.1 Company Profile
8.25.2 Products
8.26 Amoi
8.26.1 Company Profile
8.27 UT Star
8.27.1 Company Profile
8.27.2 Products
8.28  Huawei
8.28.1 Company Profile
8.28.2 Products
8.29  Fujian Baotong
8.29.1 Company Profile
8.29.2 Products
8.30 Gospell
8.30.1 Company Profile
8.30.2 Products
8.31  Jintaike Electronics
8.31.1 Company Profile
8.31.2 Products
8.32  PBI-Pro Broadband
8.32.1 Company Profile
8.32.2 Products
8.33 Fujian Quanzhou TDX Electronics
8.33.1 Company Profile
8.33.2 Products
8.34 Shenzhen MaiWei
8.34.1 Company Profile
8.34.2 Products
8.35  Wuhan Long March Launch
8.35.1 Company Profile
8.35.2 Products
8.36  DVTe
8.36.1 Company Profile
8.36.2 Products
8.37 Shenzhen SDG Information
8.37.1 Company Profile
8.37.2 Products
8.38 Sunniwell
8.38.1 Company Profile
8.38.2 Products
8.39  Shenzhen Success Digital
8.39.1 Company Profile
8.39.2 Products
8.40  Shanghai Sanzhou Xunchi
8.40.1 Company Profile
8.40.2 Products
8.41  Dahua Digital
8.41.1 Company Profile
8. 41.2 Products
8.42  Shenzhen Biaoqi
8.42.1 Company Profile
8.42.2 Products
8.42.3 Case Study
8.43  Wuhan Dongtai
8.43.1 Company Profile
8.44 Beijing Peony Digital
8.44.1 Company Profile
8.44.2 Products
8.45 Wuxi Dongqiang Digital
8.45.1 Company Profile
8.45.2 Products
8.46 Bubugao Audiovisual Electronic
8.46.1 Company Profile
8.46.2 Products
8.47  Dazheng Information and Technology
8.47.1 Company Profile
8.47.2 Products
8.48  Zhejiang Feiyue Network Technology
8.48.1 Company Profile
8.48.2 Products
8.49  Desay
8.49.1 Company Profile
8.49.2 Products
8.50 BBEF
8.50.1 Company Profile
8.50.2 Products

Selected Charts

Publication Date	Number of Pages	Publisher	Price
Nov/2008	200	ResearchInChina	US$2,800 (Hard Copy)
			US$3,000 (PDF, Single User License)
			US$4,500 (PDF, Enterprise Wide)