Abstract

The survey takes questionnaire as the main method of survey and research, and combines various methods such as telephone interview, depth interview, field survey, website survey, subscriber sampling. It started in December 2005 in order to comprehensively reflect the whole situation of the natural year, and it ended in the beginning of March 2006. Concerning the using of survey data, it cites data in relevant part according to the body structure of the report.

Since 2003, R&TI Research of Radio&Televison Information (R&TI) has been comprehensively doing research on China DTV industry, and releasing "China DTV Industry Report" every year, whose fourth issue is this report. Many institutions such as China DTV operators, investment institutions, equipment manufacturers and program providers all pay close attention and give accord commendation to this report. therefore it has become the reference material for experts as well as domestic and foreign institutions paying attention to China DTV industry to get familiar with China DTV market, analyze development trends and make out strategy for industry development.

In 2005, China cable DTV made a breakthrough which can be shown in the data that DTV subscriber number rose from 1.067 million to 4.393 million. Meanwhile, the pay-TV industry chain took shape, and HDTV started to be launched. Also based on first-hand research data, this report comprehensively reflects current situation of China DTV as well as giving a full and accurate description of China broadcasting industry development. It also analyzes and discusses relevant policy on DTV and makes an all-round analysis of DTV developement trends.

Comparison of Three Types of DTT Transmission System

Table of content

Preface
 Aim of the Report
 Research Scope
 Research Methods
 Data Source
 Report Features
 Targetted Readership

Chapter 1 DTV Technology Standard and Industry Chain

1.1 DTV Relevant Standard
1.1.1 Channel Transmission Standard
1.1.1.1 International DTV Channel Standard
1.1.1.2 China's Relevant DTV Channel Standard
1.1.2 Information Source Coding Standard
1.1.2.1 MPEG Standard
1.1.2.2 AVS Standard
1.1.3 Business Standard
1.1.4 Support System Standard
1.1.4.1 CA and Middleware Standards
1.1.4.2 Standard for the Separation of STB and CA
1.1.5 Terminal Display Standard
1.1.6 Standard for Content Copyright Protection
1.1.7 Other Standards and Documents
1.1.8 Features and Trends for China DTV Technology Standard
1.2 DTV Industry Chain Structure and Status
1.2.1 New System of Cable DTV Technology
1.2.2 Content Provider
1.2.3 Program Integration Platform
1.2.4 Transmission Platform
1.2.5 Service Platform
1.2.6 Supervision Platform
1.2.7 System Provider
1.2.8 Subscribers

Chapter 2 Profile of Global DTV Development

2.1 Profile of Global DTV Development
2.2 Analysis of Global DTV Development Features
2.3 Status of DTV Development in US
2.4 Status of DTV Development in UK
2.5 Status of Global HDTV Development
2.6 Analysis of Global DTV Features

Chapter 3 Planning and Development Plolicy on China DTV Industry

3.1 China DTV Development History
3.2 China DTV Strategy Planning
3.2.1 The Tenth "Five-year Planning" and Forecast to 2010
3.2.2 Build up a New System for Cable DTV Technology
3.2.3 Timetable of China CATV Digitalization
3.2.4 Establish Pilot for Cable DTV Business
3.2.5 Simultaneous Operation of DTV and Pay TV
3.2.6 Promote DTV Development by Overall Switchover
3.2.7 The Eleventh "Five-year Planning" and Forecast to 2020
3.2.8 Hamonious Overall Transition of Multiple Business
3.2.9 Simultaneous Development of Cable, Terrestrial and Satellite
3.3 China DTV Policy Trends and Suggestion on it
3.3.1 Content Resource is About to be Re-intagrated
3.3.2 Relevant Business License Regulations on DTV Need to be Perfected
3.3.3 DTT Needs Government's Further Support
3.3.4 Possibility Analysis of Revising No.129 Order and No.82 Document
3.3.5 Management Policy on Media and Channel
3.3.6 Three-Network Integration Trends

Chapter 4 Status of China DTV Market

4.1 DTV Oeration Entity
4.1.1 Cable Operators
4.1.2 DTT Operation Entity
4.1.3 Analysis of DBS Operation Entity
4.2 China Cable DTV Development
4.2.1 Overall
4.2.2 Cable DTV Subscribers Number
4.2.3 Regional Distribution of Cable DTV Subscribers
4.2.4 2006 DTV Subscriber Detail by Region
4.2.5 Service Situation
4.2.6 Charge Situation
4.3 China DTT Updates
4.3.1 Standard
4.3.2 Test
4.3.3 Industrialization
4.3.4 Service
4.3.4.1 TV on Automobile
4.3.4.2 DTT
4.4 China DBS Updates
4.4.1 Technology and Standard
4.4.1.1 DBS Technology Solution
4.4.1.2 DBS Channel Standard
4.4.2 Industrialization Progress
4.4.3 Service Preparation

Chapter 5 Profile of China Pay TV Development

5.1 Pay TV is the Development Direction for China Broadcasting Industry
5.1.1 Conversion Need of TV Operation
5.1.2 Pay TV Business Model
5.1.3 Relevant Policies on Pay TV
5.1.4 List of Pay Channels
5.2 HDTV Development Status
5.2.1 CCTV HD Channel
5.2.2 Shanghai "New Vision" Channel
5.2.3 HD Movies
5.2.4 Shenzhen HD Channel
5.2.5 Beijing HD Channel
5.2.6 Problems and Suggestions
5.2.6.1 Problems Existing in HD Channels
5.2.6.2 Establishment of Public HD Channels is Suggested
5.2.6.3 Suggestions on the Marketing of HD Channels
5.3 Analysis of Pay TV Status
5.3.1 Status of Pay TV Market
5.3.2 Analysis of Pay TV Trends

Chapter 6 Cases Study of DTV Operation

6.1 Shenzhen
6.1.1 Profile
6.1.2 Overall Switchover Situation
6.1.2.1 Government's Strong Support
6.1.2.2 Overall Switchover Model
6.1.2.3 Overall Switchover Process
6.1.3 Build up the Operation Management System for Sustainable Development
6.1.4 Stick to the Sustainable Development Path Which Can Adapt to Market   Competition
6.1.5 Analysis of Shenzhen DTV Features
6.2 Shaanxi
6.2.1 Profile
6.2.2 DTV Development History
6.2.3 DTV Program Composition
6.2.4 DTV Operation Model
6.2.5 Development Plan
6.2.6 Analysis of Shaanxi DTV

Chapter 7 Analysis of DTV Equipment Market

7.1 DTV System Structure
7.2 Head End System
7.2.1 Head End Hardware
7.2.2 CAS and SMS
7.2.3 EPG
7.2.4 Data Broadcast and Middleware
7.3 STB and DTV Set
7.3.1 STB
7.3.1.1 Development Stage of STB Market
7.3.1.2 STB Market Features
7.3.1.3 STB Market Trends
7.3.2 DTV Sets

Chapter 8 Analysis of Investment Opportunity in DTV

8.1 DTV Market Size
8.1.1 Network Rebuilding
8.1.2 DTV Platform
8.1.3 DTV Terminal
8.1.4 Program Source
8.1.5 Overall Scale
8.2 Investment Opportunity in DTV
8.2.1 R&D and Manufacture of System Equipment
8.2.1.1 DTV Chip
8.2.1.2 STB Solution Design
8.2.1.3 Software Platform Exploration
8.2.1.4 Relevant R&D of New Technology and Standard
8.2.2 DTV Operation
8.2.2.1 Restriction on Foreign Capital
8.2.2.2 Backbone Network is Only Opened for Internal Capital
8.2.2.3 Access Network is opened for Non-public Capital
8.2.2.4 Model of Investing on DTV Operation
8.2.3 Program Production and Integration
8.2.4 Information VAS
8.3 Investment Risk and Prevention
8.3.1 Policy Risk
8.3.2 Market Risk
8.3.3 Operation Risk
8.3.4 Technology Risk

Chapter 9 Basic Conclusion and Development Forecast

9.1 China DTV Development Feature
9.2 China DTV Development Forecast
9.2.1 Analysis of Influencing Factors
9.2.2 Development Forecast
9.2.3 Status and Forecast of China DTV Subscriber Number
9.2.4 Status and Forecast of China Cable DTV Subscribers
9.2.5 Forecast of China Satellite DTV Subscribers
9.2.6 Status and Forecast of China DTT Subscribers
9.2.7 Status and Forecast of China IPTV Subscribers
9.3 Analysis of China DTV Development Trends
9.4 Judgement of China DTV Policy Trends
9.5 Suggestion to DTV Operators
9.6 Suggestion to DTV Equipment Manufacturers
9.7 Suggestion to DTV Investment Institutions
9.8 Suggestion to DTV Content Providers

Selected charts

Table 1: Comparison of Three DTV Transmission Systems  16
Table 2: Mobile TV Standard Adoption in Region  19
Table 3: Three Standards Comparison of STB and CA Separation  31
Table 4: Swithover Time and Current DTV Penetration Rate in Some Countries  45
Table 5: DTV Subscribers Number of Four American Cable TV Giants  51
Table 6: Market Share of all Program Distribution Competing Parties in America  54
Table 7: Concentration Level of the Program Distribution Market Share in America 54
Table 8: DTV Development in European Union Countries  57
Table 9: Profile of DTV Establishment or Test in Some Asian-Pacific Countries  65
Table 10: DTV Updates and Plans in Japan  66
Table 11: HDTV Plans of Major European Broadcasting Institutions  78
Table 12: Data Comparison of Basic Situation of China Broadcasting Industry  92
Table 13: Revenue from 2005 China Broadcasting Industry   95
Table 14: Advertisement Revenue from 2005 China Broadcasting Industry   96
Table 15: Pilot Enterprise List of Cable DTV (I)  111
Table 16: Pilot Enterprise List of Cable DTV (II)  111
Table 17: 2005 China DTV Service in Region  140
Table 18: Viewing Maintenance Fee Change After Price Hearing in Some Regions 147
Table 19: Sanctioned Pay-TV Channel List 165
Table 20: Pay-Broadcasting Channel List 165
Table 21: Integration Channel and Satellite Parameters of China DTV Media Inc, Ltd  177
Table 22: Integration Channel and Satellite Parameters of SiTV  178
Table 23: Integration Channel and Satellite Parameters of Top V, Huacheng Group 179
Table 24: DTV Relevant Policy and Regulation List 253
Table 25: SMS list  307
Table 26: CAS list  309

Chart:
Chart 1 Position of AVS Standard in Audio Standard History  22
Chart 2 AVS Industry Chain  23
Chart 3 Software System Structure of UTI Separation of STB and CA  28
Chart 4 DTV and Pay-TV Value Chain Structure  28
Chart 5 Comparison of Global Switchover Time and Penetration Rate  46
Chart 6 Comparison of Global DTV Household Penetration Rate from 2004 to 2010  47
Chart 7 Comparison of 2005 Global DTV Classification  48
Chart 8 General Composition of American TV Subscriber (Data Source: FCC)  49
Chart 9 DTV Penetration Rate in Britain (2003-2005)  58
Chart 10 DTV Subscriber Composition in Britain  59
Chart 11 2005 DTV Market Share in Britain 60
Chart 12 1998 to 2005 DTV and Multi-channel Subscriber Development in Britain 60
Chart 13 Comparison of 2002 to 2005 Market Share of Different Transmission Channels in Britain   61
Chart 14 2004-2010 Global HDTV Household Number  75
Chart 15 Global DTV Penetration Rate Classification Forecast to 2010  81
Chart 16 Comparison of Global DTV Subscriber Classification and Regional Distribution Forecast 82
Chart 17 Total Revenue from Broadcasting Industry (1982-2005)  93
Chart 18 2005 Revenue Structure of Broadcasting Industry  94
Chart 19 2005 Number Comparison of Computers with all Types of Acess to the Internet in China 101
Chart 20 China Cable DTV Subscribers Number (2002-2005)  131
Chart 21 Province Distribution of 2005 China DTV Subscriber  132
Chart 22 Regional Distribution of 2004 China DTV Subscriber  133
Chart 23 2005 Top-10 Cable DTV Subscriber and Operator  133
Chart 24 Comparison of Pay-TV Penetration Rate in Several European Countries 154
Chart 25 China Pay-TV Industry Chain Structure  159
Chart 26 Comparison of the Running Institution Category and Pay-channel Number 181
Chart 27 Comparison of the Running Institution Category and Pay-channel Number  182
Chart 28 DTV System Structure  214
Chart 29 Status and Forecast of Total Number of China DTV Subscriber  245
Chart 30 Status and Forecast of Total Number of China DTV Subscriber  246
Chart 31 Status and Forecast of China DTV Subscriber  247
Chart 32 China Satellite DTV Subscriber Forecast  248
Chart 33 Status and Forecast of China DTT Subscriber  249
Chart 34 Status and Forecast of China IPTV Subscriber  250
Chart 35 System Structure of the Supervising Platform  263

Published Time	Pages	Publisher	Price
Aug/2007	--	R&TI Research	$3,500(PDF)
			$3,400(Hard Copy)