Abstract

After compiling large amount of domestic and oversea mobile TV-related materials, this report presents to the readers a comprehensive, objective, categorized and frontside mobile TV status. By in-depth analysis of the functions of policy, technology, standard, operation, marketing, investment and other aspects in mobile TV industry, it also draws out the judgement and forecast about the futural trends of mobile TV.

This report is divided into ten chapters including mobile TV profile, standard, policy and influence, industry chain and operation mode, cases study, relevant equipment, market size and forecast with more than 20 sections under them about mobile TV definition, information source and transmission standard, all aspects of the industry chain, networking form, business mode, transmitter, transmission and end equipment, chip producing, global market size and forecast, China market size and forecast, investment risk and circumvention, in total 80 sectors, 240 pages and 160,000 words.

Table 1: Comparison of Different Mobile TV Standards

The first part of the report gives a brief introduction of mobile TV principle and different broadcasting forms, as well as a discussion from global angle its industry background and development status in different countries and territories. The second part gives a comprehensive introduction of mobile TV standard from information source, channel transmission and other aspects. These standards are five information source standards including AVS, more than ten transmission standards including DMB-T, even including potential technology standards. It also compares these standards from different angles. The third part gives the newest and most authoritative introduction of the most concerned policy and spectrum division problems. The policies touch operation license, content regulation, and their influences; the spectrum is divided into wireless spectrums including broadcasting TV service, terrestrial mobile communication service, satellite broadcasting and communication. The following parts elaborate the differences and features of mobile TV in different industries and networking forms by analyzing two industries, five different operation modes of mobile TV industry chain and nearly 20 accurate and full cases study about them.

There are two special parts focusing on the status, functions of content and equipment as well as relevant companies in the industry chain. These companies are launching equipment manufacturers including Beijing BBEF Electronics Group Co., Ltd, Beijing Gigamega Electronics Co.,Ltd, German R&S, Italian ITELCO; transmission equipment manufacturers like Ericsson, Motorola, Huawei, ZTE; 8 mobile phone manufacturers like Nokia, Samsung, LG, Dopod and leading mobile TV chip companies from domestic and oversea.

The last part of the report gives a professional judgement and forecast of the futural outlook, problems and scale of mobile TV.

Chart 40: Users' Psychological Price When Purchasing Mobile Phone

Chart 54: User Proportion Trend of Broadcast Mobile Phone and Streaming Media Mobile Phone

Table of content

Chapter 1 Profile of Mobile TV
1.1 Definition and Principle
1.2 Background and Status

Chapter 2 Mobile TV Standard
2.1 Information Source Standard
2.2 Transmission Standard
2.2.1 Three Major International DTV Channel Transmission Standards
2.2.1.1 ATSC(US)
2.2.1.2 DVB(Europe)
2.2.1.3 ISDB(Japan)
2.2.2 Three Major Chinese DTV Terrestrial Transmission Standards
2.2.2.1 DMB–T(TsingHua University)
2.2.2.2 ADTB-T(Shanghai Jiaotong University)
2.2.2.3 TiMi(ABS, SARFT)
2.2.3 Major International Mobile TV Transmission Standards and Comparison
2.2.3.1 DVB-H (Europe)
2.2.3.2 DMB (Korea)
2.2.3.3 MediaFLO (American Qualcomm)
2.2.3.4 Comparison of Mobile TV Standards
2.2.4 S-DMB Standards
2.2.5 3G Standards of Mobile Communication Network
2.2.5.1 W-CDMA
2.2.5.2 CDMA2000
2.2.5.3 TD-SCDMA
2.2.6 Potential Transmission Standards
2.2.6.1 Wi-Fi
2.2.6.2 WiMAX
2.2.6.3 Comparison of Broadband Standards

Chapter 3 Policies on Mobile TV Industry and Their Influences
3.1 Establishment and Selection of National and Industrial Technical Standards
3.2 Operation License
3.3 Content Regulation
3.4 Spectrum Plan

Chapter 4 Mobile TV Industry Chain and Operation Mode
4.1 Industrial Chain and Interrelationships
4.2 Analysis of Operation Mode
4.2.1 Oversea Operation Mode
4.2.2 Operation Modes of Different Networks

Chapter 5 Cases Study
5.1 Foreign Cases
5.1.1 SPRINT, US
5.1.2 SK, Korea
5.1.3 NTT DOCOMO, Japan
5.2 Domestic Network Operators
5.3 Content and Service Providers

Chapter 6 Analysis of Mobile TV Content Provision
6.1 Content Producing
6.2 Content Integration
6.3 Content Analysis
6.4 Content Format and Protection

Chapter 7 Mobile TV-Related Equipment and Manufacturers
7.1 Launching Equipment
7.2 Transmission Equipment
7.3 End Equipment
7.3.1 Mobile Phones and Manufacturers
7.3.2 PDA
7.3.3 PMP
7.4 Chip Producing

Chapter 8 Mobile TV Market Size and Forecast
8.1 Global Market Siize and Forecast
8.2 Chinese Market Size and Forecast
8.2.1 China Mobile Phone User Scale and Forecast
8.2.2 Profile of China PDA&PMP Users
8.2.3 China Mobile TV User and Forecast
Chapter 9 Analysis of Investment Opportunities in Mobile TV
9.1 Investment Scale and Analysis
9.2 Investment Risk Analysis

Chapter Ten  Conclusion
Bibliography

Selected charts

Chart Catalog
Chart 1. Principle of Mobile TV System
Chart 2. Comparison of Global TV, Internet and Mobile TV Users
Chart 3. Comparison of 2005 DTV Penetration Rate by Country
Chart 4. Interface of France Telecom's Orange Mobile Phone
Chart 5. Position of AVS Standard in Audio Standard History
Chart 6. AVS Industry Chain
Chart 7. DVB-H System Structure
Chart 8. DVB-H Networking
Chart 9. STimi M-DMB System of Academy of Broadcasting Science (ABS)
Chart 10 W-CDMA Evolution
Chart 11 3GPP MBMS Multicast
Chart 12 Development of Futural 3G and Other Wireless Broadband Technologies
Chart 13 Services Provided by DTT Broadcasting
Chart 14 Spectrum Division of China Broadcasting TV and Mobile Communication
Chart 15 Industry Chain of Mobile TV Service
Chart 16 Content Providers' Will of becoming Futural Content Integrators
Chart 17 Content Providers' Will of becoming Futural Nationwide Mobile TV Content Integrators
Chart 18 Research of Subscribers' Choices of Different Flat Rate Price
Chart 19 Mobile TV Networking of Broadcasting System
Chart 20 Mobile TV Networking of Satellite System
Chart 21 Mobile TV System of Network Stand-alone End Integration
Chart 22 Integration Mode 1: Broadcasting Operation-Oriented complemented by Mobile Communication Operation
Chart 23 Integration Mode 2: Mobile Communication Operation-Oriented complemented by Broadcasting Operation
Chart 24 Integration Mode 3: An Independent Third Party Mobile TV Operation-Oriented complemented by Broadcasting and Mobile Communication Operation
Chart 25 Concept Mobile Phone OnQ
Chart 26 HSDPA Mobile Phone of NTT DoCoMo
Chart 27 DAB Multimedia Broadcasting Radio
Chart 28 Content Distribution of DRM System
Chart 29 OMA DRM Evolution
Chart 30 Modification and Replication of Mobile TV Program is Forbidden
Chart 31 Mobile TV Program Forwardlock
Chart 32 Combined Program Forwardlock
Chart 33 Encipher Distribution Aiming at Single End
Chart 34 Super Distribution Between Payed End is Allowed
Chart 35 Derive to Other DRM Systems
Chart 36 mDRM Flow Chart of Downloading Music on StreamMan Mobile Phone
Chart 37 Flow Chart of mDRM
Chart 38 DMB-T 1000W Transmitter of Beijing BBEF Electronics Group Co., Ltd
Chart 39 DAB Exciter of Beijing BBEF Electronics Group Co., Ltd
Chart 40 Users' Psychological Price When Purchasing Mobile Phone
Chart 41 Nokia 7710 and N92 Mobile Phones
Chart 42 Motorola L7 (3G) Mobile Phone
Chart 43 LG Mobile TV
Chart 44 NEC's First DMB Mobile TV
Chart 45 NEC's Newest ISDB-TV and DVB Mobile TV
Chart 46 NEC's 3.5G Sample Mobile TV
Chart 47 PDA Product
Chart 48 Archos AV500
Chart 49 DEC PMPS80
Chart 50 Aigo MP-P035
Chart 51 Hollywood Chip Structure of TI Automobile TV
Chart 52 2005-2006 Quaterly Sales of Global Mobile Phone
Chart 53 Mobile TV Service Scale in 2005, 2007 and 2010
Chart 54 Users Proportion Trend of Broadcast Mobile Phone and Streaming Media Mobile Phone
Chart 55 Growth and Forecast of China Mobile Phone Users
Chart 56 2004-2009 China PMP Growth and Forecast
Chart 57 Research Data of Mobile TV and Other VAS Users
Chart 58 Forecast of Mobile TV User Development in Mobile and Broadcasting Fields
Chart 59 Forecast of China Mobile TV Users

Table Catalog
Table 1 3G Network Establishment in Some Countries
Table 2 2005 Leading 3G Operators in Japan
Table 3 Comparison of Three International DTT Standards
Table 4 Comparison of Single-carrier Technology and Other Wireless Access  Technologies
Table 5 Comparison of Five Mobile TV Broadcasting System Standards
Table 6 Comparison of StiMi and Other Three Standards
Table 7 Comparison of Broadband Standards
Table 8 Comparison of Mobile TV Standards
Table 9 Automobile TV and Mobile TV Technology Standards
Table 10 Names of Radio Spectrum and Wave Bands
Table 11 Frequently Used Alphabetic Codes and Service Frequency Bands
Table 12 3G&Mobile Broadcast Spectrums
Table 13 Wi-Fi&WiMAX Spectrum
Table 14 Nominal Carrier Frequency of China Metric Wave TV Channels
Table 15 Nominal Carrier Frequency of China Decimeter Wave TV Channels
Table 16 Downstream Frequency Ranges of BSS and FSS
Table 17 Advertising Revenue of Korean Six T-DMB Operators
Table 18 Comparison of Different Networking Forms of Mobile TV
Table 19 Drearmo Program of Monternet
Table 20 Mobile TV Price of China Mobile
Table 21 Mobile TV Service Forms and Scopes of China Mobile
Table 22 China Unicom's Uni-Web and Brew UniJa Handheld TV Services
Table 23 Price of Uni-Web and Brew UniJa
Table 24 Mobile Phone End Supporting Uni-Web and Brew UniJa Mobile TV
Table 25 DNM's Mobile TV Content
Table 26 DNM's Mobile TV Service Forms and Operation Territories
Table 27 Global Top 10 Telecommunication Operators
Table 28 Ericsson's Relevant Companies in China
Table 29 Operation Plans Analysis of China 3G Operators

Published Time	Pages	Publisher	Price
Aug/2006	248	R&TI Research	$2,500(PDF)
			$2,400(Hard Copy)