Abstract

Currently, the main profits of China's grape wine manufacturers come from high-end grape wines, and medium grape wines contribute most of the sales. The profit margin of medium and low-end varieties remains around 11% for a long time, while that of the high-end varieties has reached 30%-50%. Consequently, many grape wine manufacturers enter into high-end market successively. It is forecasted that the competition in high-end market will be more intense in the future. At present, China's beverage industry is flourishing, in addition, from the perspective of grape wine production and sales, the dietary habit of Chinese people has been changing. Therefore, China's grape wine industry will be likely to maintain a good development trend in the coming several years.

Forecasted by Ministry of Commerce, domestic grape wine output will increase with a YoY growth rate of 15% before 2010, and the figure will reach about 800,000 tons by 2010. Grape wine imports will also increase constantly, with price falling sharply until equal to the price of home-made grape wines. Currently, China's grape wine market has been monopolized by Great Wall, Changyu and Dynasty by and large. The market shares of the three giants are as high as 52%, the asset shares reached 38% of the industry, and the sales revenue even amount to 56% of the total. Each of them has their own advantageous market. In the important grape wine consumption market of South China, the market shares of them exceeded 50% in total.

Data of this report came from authoritative institutions including National Bureau of Statistics of China, State Economic and Trade Commission, General Administration of Customs, State Information Center, State Bureau of Light Industry, China Wine Association, China National Food Industry Association and China Alcoholic Drinks Industry Association etc.

This report analyzes the status quo of China's grape wine industry including supply & demand, market, import & export and grape wine consumption changes, and the future development trends in full details. It also makes an in-depth study of investment opportunities and existing problems, and presents some strategic solutions. It is helpful for grape wine manufacturers and investors to better understand the updates and the opportunities & risks of China's grape wine industry.

Table of Content

2. Status quo of China's grape wine industry
2.1 Development status of China's grape wine industry
2.1.1 Overview of China's grape wine industry
2.1.2 Contrast analysis of economic indicators
2.1.3 Contrast analysis of operating indicators
2.1.4 Wine output analysis
2.2 Overview of China's grape wine industry, 2005
2.2.1 Operation characteristics
2.2.2 Competitive pattern
2.3 Overview of China's grape wine industry, 2006
2.3.1 New national standards for grape wine
2.3.2 8 grape wine manufacturers joining in the Union of Wine Chateau in China
2.4 Analysis of importation
2.4.1 Grape wine import in China, 2005
2.4.2 Grape wine import by main countries, 2005
2.4.3 Import analysis by main provinces, 2005
2.4.4 Grape wine import in China, 2006

3. Supply analysis of raw materials
3.1 Overview of China's wine grape origins
3.1.1 Northeast China
3.1.2 Bohai Sea Rim
3.1.3 Yinchuan
3.1.4 Wuwei
3.1.5 Turfan
3.1.6 Others
3.2 Analysis of China's wine grape producing regions
3.2.1 Northeast China
3.2.2 Jiaodong Peninsula
3.2.3 Helan Mountain
3.2.4 Gansu
3.2.5 Xinjiang
3.2.6 Others

4. Competition in China's grape wine industry
4.1 Current competitive status
4.1.1 Competition analysis of grape wine manufacturers
4.1.2 Competition analysis in East and West
4.1.3 Competition analysis of new brands and old brands
4.1.4 Competition analysis of domestic brands and foreign brands
4.1.5 Other competition analysis
4.2 Analysis of main competitive modes
4.2.1 Brand
4.2.2 Price
4.2.3 Wine grape origin
4.2.4 Marketing channel
4.2.5 Advertisement
4.2.6 Standard
4.3 Competition trends
4.3.1 Change of competitive modes
4.3.2 Change of competitive fields
4.3.3 Impacts from foreign brands
4.4 Analysis of competitive strategies of major brands
4.4.1 Capital war by Liang's Holdings (Hongkong) Limited
4.4.2 Differentiation strategy by Huadong wine
4.4.3 R & D of new products by Remy Martin

5. Leading domestic grape wine manufacturers
5.1 Changyu Pioneer Wine Company Limited Yantai China
5.1.1 Company profile
5.1.2 Operation analysis
5.1.3 Development trends analysis
5.2 COFCO Huaxia Great Wall Wine Co., Ltd
5.2.1 Company profile
5.2.2 Operation analysis
5.2.3 Development trends analysis
5.3 Sino-French Joint-Venture Dynasty Winery Ltd.
5.3.1 Company profile
5.3.2 Development trends analysis
5.4 Suntime Winery Co., Ltd
5.4.1 Company profile
5.4.2 Operation analysis
5.4.3 Development trends analysis
5.5 Tonghua Grape Wine Co., Ltd.
5.5.1 Company profile
5.5.2 Operation analysis
5.5.3 Development trends analysis
5.6 Wuliangye Group
5.6.1 Company profile
5.6.2 Operation analysis
5.6.3 Successful factors
 
6. Analysis of marketing channels in China's grape wine industry
6.1 Analysis of main marketing channel modes
6.1.1 Main channel modes
6.1.2 Regional agents
6.1.3 Brand purchase
6.1.4 Franchise
6.2 Analysis of channel strategies of foreign brands
6.2.1 Agents
6.2.2 Channel localization
6.2.3 Brand alliance

7. Consumer analysis
7.1 Analysis of consumption habits
7.1.1 Consumption overview in China
7.1.2 Purchase motives
7.1.3 Consumption characteristics by different consumers
7.2 Analysis of major grape wine consumption regions
7.2.1 Beijing
7.2.2 Zhejiang
7.2.3 Shanghai
7.2.4 Shenzhen
7.2.5 Wuhan
7.2.6 Qingdao
7.2.7 Chongqing
7.2.8 Dalian
7.2.9 Guangdong
7.2.10 Others

8. Development trends analysis
8.1 Development trends of China's grape wine industry
8.1.1 Grape wine industry hopefully maintains a good trend in 2006
8.1.2 Asian grape wine market has huge potentials
8.1.3 China's grape wine industry enters into a transforming and upgrading phase
8.2 Future development trends of China's grape wine market
8.2.1 Development outline of grape wine-making technology, 2006-2016
8.2.2 Seven trends of grape wine industry, 2006
8.2.3 Scale forecast of grape wine market
8.3 Development trends of domestic grape wine manufacturers
8.3.1 Industrial integration trends
8.3.2 Development trends of industrial structure
8.3.3 Brand development trends

9. Analysis of marketing strategies
9.1 Marketing strategies
9.1.1 Market
9.1.2 Product
9.1.3 Brand
9.1.4 Culture
9.1.5 Others
9.2 Research of sales teams
9.2.1 Establishment of sales teams
9.2.2 Influences by strategy, scale, competition and environment
9.2.3 Differences between domestic and foreign sales team
9.2.4 Founding competitive sales organizations

10. Investment opportunities and suggestions
10.1 Reason of the success of Changyu and Great Wall
10.2 Product positioning strategies
10.3 Brand forging and marketing strategies
10.4 Suggestions on market development
10.5 Strategy suggestions for foreign brands in China's grape wine market

Selected Figures and Tables

Published Time	Pages	Publisher	Price
Sep/2006	236	ResearchInChina	$1800 (PDF)
			$1700 (Hard Copy)