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Abstract
The report sums up the development of the global and Chinese alcohol industries in 2004. Through accurate data and full elaboration, it describes the present situation of China's alcohol industry and features of the industry from various angles. Meanwhile, it examines competition situation in the industry, presenting assessment of major enterprises' business strategy and competitiveness.
The report especially points out the following: In 2004, competition environment further improved in China's alcohol industry. The industry maintained prosperity, with steady growth in output and sales revenue. Competition is fierce in the industry. Brand competition is intensifying. Under the effect of policy and public's improved health awareness, great changes have taken place in the product segment structure: The liquor market shrank, giving room to the beer market; wine output rose. Alcohol enterprises have preliminarily formed large production capacity and groups. In the next few years, output will continue to grow quickly in this sector. Market demand gives a notable boost to the development of the industry. The wave of M&A will escalate. At the same time, foreign enterprises will step up efforts to penetrate this industry, causing competition to intensify.
After analyzing major factors affecting the development of China's alcohol industry from 2005-2009, the report presents qualitative and quantitative forecast of the industry. Finally, it provides development strategy and recommendations for the government, enterprises and investors respectively.
Table of Content
Chapter One: Overview of the Global Alcohol Industry in 2004
1.1 Development Status
1.2Basic Characteristics
1.3Overview of Development in Major Countries and Regions
Chapter Two: Overview of China's Alcohol Industry in 2004
2.1 Development Environment
2.2 Present Situation and Characteristics
2.3 Industry Segments
Chapter Three: Competition Situation and Competition Behavior in China's Alcohol Industry in 2004
3.1 Competition Situation
3.2 Competition Behavior
Chapter Four: Assessment of the Competitiveness of Leading Enterprises in China's Alcohol Industry in 2004
4.1 Wulianye Yibin Co., Ltd.
4.2 Kweichow Moutao Co., Ltd
4.3 Tsingtao Brewery Group
4.4 Yanjin Beer Group
4.5Changyu Pioneer Wine Co., Ltd.
4.6 China Great Wall Wine Co., Ltd.
Chapter Five: Analysis of Impetuses for China's Alcohol Industry from 2005 to 2009
5.1 Policy & Statutes
5.2 Economic Environment
5.3 Human Resources
5.4 Technology
Chapter Six Development Trend of China's Alcohol Industry from 2005 to 2009
6.1 Development Trend of Products
6.2 Development Trend of Technology
6.3 Development Trend of Channels
6.4 Development Trend of User Demand
6.5 Development Trend of Price
Chapter Seven: Forecast of China's Alcohol Industry from 2005 to 2009
7.1 Forecast of the Industry
7.2 Forecast of Market Segments
Chapter Eight: Analysis of Investment Opportunities in China's Alcohol Industry from 2005 to 2009
Chapter Nine: Recommendations
9.1 Product Strategy
9.2 Pricing Strategy
9.3 Channel Strategy
9.4 Sales Strategy
9.5 Service Strategy
9.6 Brand Strategy
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Published time |
Pages |
Publisher |
Price |
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Sep/2005 |
130 |
ResearchInchina |
$1650 (PDF) |
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$1500 (Hard Copy) |
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